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Pengaruh Kualitas Pelayanan, Lokasi, Dan Fasilitas Terhadap Kepuasan Konsumen Pada Klinik Pratama Suma Medika Pasar Kamis Kabupaten Tangerang Banten Jaffar Sidik, Adjuardi; Yusuf, Ade
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 12 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i12.7381

Abstract

This study aims to determine the influence of service quality, location, and facilities, both partially and simultaneously on consumer satisfaction at the Pratama Suma Medika Clinic, Pasar Kamis, Tangerang Regency, Banten. The method used is quantitative, the sampling technique uses the Slovin formula with a sample size of 100 respondents. Data analysis techniques using validity tests, reliability, classical assumption tests, simple linear regression analysis, multiple linear regression, correlation coefficients, determination coefficients, t-test hypothesis tests, and f-tests. The results of this study indicate that partially the results of the simple linear regression test of service quality on consumer satisfaction obtained the regression equation Y = 17.135 + 0.606X1 and service quality has a significant positive effect on consumer satisfaction. This can be proven by t count> t table (7.456> 1.984). The results of simple linear regression of location on consumer satisfaction obtained the regression equation Y = 21.528 + 0.498X2, Location has a significant positive effect on Consumer Satisfaction can be proven that t count> t table (6.479 > 1.984). The results of simple linear regression of facilities on consumer satisfaction obtained the regression equation Y = 9.727 + 0.769X3, Facilities have a significant positive effect on Consumer Satisfaction can be proven that t count> t table (6.479 > 1.984), from Simultaneously Service Quality, Location, and Facilities have a significant effect on Consumer Satisfaction with the regression equation Y = 6.125 + 0.148X1 + 0.114X2 + 0.596X3, And the results of the hypothesis test obtained the value of f count> f table (47.170 > 2.699)..  
THE INFLUENCE OF PRICE, PROMOTION, AND SERVICE QUALITY ON THE DECISION TO STAY AT KARTIKA CHANDRA HOTEL JAKARTA Yusuf, Ade; Hasanudin, Hasanudin
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1721

Abstract

This study examines the influence of price, promotion, and service quality on the decision to stay at the Kartika Chandra Hotel in Jakarta. In a competitive hospitality industry, pricing strategy, effective promotions, and superior service quality are critical in influencing consumer choice. Utilizing a quantitative approach with data collected from 100 respondents, the research analyzes the impact of these variables on guests' decision-making processes. Results reveal that price, promotion, and service quality each have a significant positive influence on the decision to stay, with combined factors accounting for 47% of decision variance. These findings suggest that hotels can increase guest retention by enhancing these three elements, focusing on flexible pricing, impactful promotions, and consistent service quality. The study offers insights for hotel management to improve customer satisfaction and maintain a competitive edge in the hospitality sector.