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Journal : Unram Journal of Community Service (UJCS)

IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
Enhancing Local Coffee Business Competitiveness through Production Improvement and Marketing Digitalization at Kedai Titik Anggur, North Lombok Kembang, Lale Puspita; Samsumar, Lalu Delsi; Rispawati, Dewi; Asri, Ni Wayan Adelia Mutiara
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1345

Abstract

Kedai Kopi Titik Anggur, a potential micro-enterprise in Sesait Village, North Lombok, faces significant operational hurdles due to traditional manual production methods and a marketing scope confined strictly to the local vicinity. These limitations have resulted in inconsistent product quality and restricted sales growth. This community service program aims to elevate the partner's competitiveness through comprehensive production management optimization and digital marketing transformation. The implementation utilized a participatory approach encompassing five systematic stages: socialization, technical training, appropriate technology adoption, intensive mentoring, and impact evaluation. Technological interventions focused on standardizing quality through the deployment of automatic roasting machines with precision temperature control, digital grinders, and vacuum packaging to extend shelf life. Simultaneously, market expansion was driven by developing a private e-marketplace website integrated with digital payment systems and optimizing social media branding. The outcomes were substantial: daily production capacity surged by 50-60%, production lead time was reduced by 25%, and product quality inconsistency dropped by 30%. Economically, total sales volume grew by 28% within the first three months, with the newly established online channel contributing 35% to the revenue. These findings confirm that integrating modern production technology with digital marketing strategies effectively enhances operational efficiency, market access, and long-term business sustainability.
Co-Authors Ahmad Khairul Anam Ahmad Subki Aini Husnida Wulandari Akbar , Ardiyallah Akbar, Ardiyallah Amalia Rahman Amiruddin Kalbuadi Amirudin Kalbuadi Anindita Septirini Ardiyallah Akbar Ardiyallah Akbar Ardiyallah Akbar Aspari, Roni Astutik Zaerani Aulia, Asma Ayu Awanda Aerin Maesyarani Ayuni Azhuri Baiq Hanna Kurratul Aini Beni Ari Hidayatulloh Beni Ary Hidayatullah Beni Ary Hidayatullah Beni Iskandar Firdaus Lubis Biaq Widari Datu Samara Buchtami, Lalu Reza Dedi Supriadi Efendi, Muhamad Masjun Fadhillah Hasbi Ilyas Fadia Karunia Utami Fasya, Muhammad Rafli Feni Ayu Putri Fira Ria Sutardi Gunawati, Junita Haidar, Muhammad Zul Hambali Hambali Hambali Hambali Hamzan Wadi Ilyas, Fadhillah Hasbi Imran, Bahtiar Ismayani Jaelani, Lalu Rizki Juma’in, Juma’in Juniyardi, Lalu Kalbuadi, Amirudin Karim, Muh Nasirudin Karya Gunawan Kembang, Lale Puspita Kristy, Rhama Aziz Aulia Kusuma, Ali Pandu Laela Uziah Lalu Darmawan Bakti, Lalu Darmawan Lalu Isnaeni Rahman Lihana M. Budiamin M. Yusuf M. Zulpahmi M.Zulpahmi Mahmud Mahmud Misniati Misniati, Misniati Moh. Subli Moh. Subli Muahidin, Zumratul Muh. Nasirudin Muhamad Miskar Muhammad Nasirudin Karim Muhammad Rijal Alfian Mulyadi, M. Erwin Mutaqin, Zaenul Ni Wayan Adelia Mutiara Asri Novianti Puspitasari Panji Wijayanto Paripurna, Rian Bintang Puspita Kembang, Lale Puspitasari, Novianti Putri Novia Dyah Pitaloca ratih ratih Rian Bintang Paripurna Riandi Akbar Ramiz Rispawati, Dewi Rudi Muslim Sahida, Nirmala Said, Syukroni Salman Salman Salman Salman Sapitri, Nurul Saputra, Muliadi Sari, Ika Mayang Septirini, Anindita Silpa Rani Zain Sofian Hadi Sri Maryanti Sriasih, Sriasih Subki, Ahmad Sugeng Widodo Suja’i, Ahmad Supardianto Supardianto Suryadi, Emi Sutrisno, Sutrisno Tony Gunawan Wardani, Laila Wijaya, I Gusti Ngurah Satria Yumarlin MZ Zaenaldi, Firki Zaeniah Zaeniah Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenudin Zaenul Mutaqin Zaenul Muttaqin Zenudin, Zaenudin Zulpahmi, M Zulpahmi, M.