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Journal : Majority Science Journal

DEVELOPMENT OF CREATIVE ECONOMY PRODUCTS BAKATAK SYRUP IN BATU JONGJONG TOURISM VILLAGE BAHOROK SUB-DISTRICT, LANGKAT REGENCY Rosari, Dina; Riady, Iwan; Julianto
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.126

Abstract

This study aims to explore and analyze the process of developing creative economy products, especially Bakatak Sirup, in Jongjong Stone Tourism Village. The research method used is qualitative with a case study approach. This research involves various parties involved in product development, including Bakatak fruit farmers, local businesses, and other stakeholders. This research focuses on the stages of product development, innovation in formulation and packaging, and the economic and social impact of the product on local communities. In-depth interview methods are used to gain views.  in-depth from business actors, while direct observations were made to contextually understand the production process of Bakatak Syrup. The results of this study are expected to provide a deep understanding of how the development of creative economy products can have a positive impact on the local economy and community involvement in the process. Qualitative analysis will be used to identify success factors, challenges faced, and implications of development of creative economy products in Jongjong Stone Tourism Village. This research is expected to contribute to the theoretical and practical understanding of the development of creative economy products at the local level, especially in the context of tourism villages. The findings of this study can be the basis for product developers, local governments, and related institutions to design policies that support the development of the creative economy in the area.
FINANCIAL GOVERNANCE TRAINING FOR SMEs BINJAI TOFU VILLAGE: BUILDING A FOUNDATION TOWARDS EDUCATIONAL TOURISM VILLAGE IN NORTH SUMATRA Ngatemin, Ngatemin; Emrizal, Emrizal; Darmawan, Rahmat; Rosari, Dina
MSJ : Majority Science Journal Vol. 3 No. 4 (2025): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i4.490

Abstract

This study aims to analyze the effectiveness of financial governance training in improving the capacity of MSMEs in Kampung Tahu, Binjai, as a foundation for developing educational tourism villages in North Sumatra. The training focused on improving financial literacy, structured record-keeping practices, separating business and personal finances, and adopting simple financial technology. The methods used were pre-test and post-test surveys, observations, and focus group discussions with a purposively selected sample of 20 MSMEs. Furthermore, data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM PLS) approach to test the effect of training, financial literacy, technology adoption, and mentoring on financial governance implementation. The results showed a significant increase in financial literacy scores, record-keeping practices, and financial separation after the training. However, adoption of digital financial applications remains limited due to digital literacy and infrastructure constraints. GAP analysis demonstrates the need for ongoing mentoring, infrastructure strengthening, and multi-stakeholder collaboration to bridge the gap between actual and ideal conditions. This training is recommended as a model for developing the capacity of MSMEs based in educational tourism villages, particularly in rural areas facing similar challenges.