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Instructional Strategy for Teaching Children with Autism in the Classroom Anindita Lintangdesi Afriani; Fitria Ayuningtyas; Putrawan Yuliandri
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.1357

Abstract

This research looks at a number of persons who have communication problems due to various diseases. Children with autism are one of them. Because children with autism have three basic disorders: communication, social interaction, and behavior, their communication and social interaction will undoubtedly differ from those of typical children. This research will look into instructional communication for children with autism in the classroom at Rumah Autis Depok. Rumah Autis is a social institution created to fill the gap between the demand for therapeutic locations and schools for children with autism and special needs who come from low-income households. The ethnography of communication approach was used in this research because ethnography of communication focuses on communication processes that involve language and culture. The findings of this research indicated that the communication utilized by children with autism, particularly instructional communication in the classroom, is quite unique and distinct. Teachers must speak firmly but not loudly or repeatedly. Therefore, the students easily understand. Children with autism are easily distracted, and thus, the teacher does not allow wearing eye-catching clothing and headscarves in class. The research encourages communication ethnographers to reflect on fieldwork issues and gives a framework for doing so, particularly when it comes to teaching children with autism
PENGARUH KOMUNIKASI ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS KONSUMEN BEAUTYHAUL Rahma, Adinda Namira; Afriani, Anindita Lintangdesi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.871

Abstract

Online shopping is currently in great demand by the public, especially for skincare and cosmetic products. With the presence of beauty e-commerce, it makes easier for people to find beauty products. There are several beauty e-commerce companies that have emerged in Indonesia, one of them is BeautyHaul. BeautyHaul is also the first beauty e-commerce presence in Indonesia. With competition between e- commerce, it is important for BeautyHaul to identify what factors can form brand awareness among the public. The factor that forms brand awareness is the use of marketing communications, one of them is electronic word of mouth. In addition, other factors that can form brand awareness by using celebrity endorsers. This study aims to determine the effect of electronic word of mouth communication and celebrity endorsers on brand awareness among BeautyHaul consumers in Indonesia. The research method used quantitative with convenience sampling technique. The population of this research is visitors to the BeautyHaul website in the fourth quarter of 2022. Then, the data was processed using the SPSS application statistical method with multiple linear regression tests. The results showed that 1) electronic word of mouth has an effect on brand awareness; 2) Celebrity endorsers have an effect on brand awareness; and 3) Electronic word of mouth and celebrity endorsers have an effect on brand awareness. Between two independent variables, the celebrity endorser has a stronger influence.