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MENGURAIKAN NARASI LINGKUNGAN HIDUP DALAM VIDEO MUSIK 'EARTH' MELALUI LENSA TEORI SEMIOTIKA JOHN FISKE Badar, Muhammad Nail; Yatmikasari, Ika; Nur Sakinah, Myrna
Elite : English and Literature Journal Vol 12 No 1 (2025): June : Linguistic and ELT
Publisher : UIN Alauddin Makassar

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Abstract

This study explores how environmental messages are constructed and conveyed through the music video Earth by Lil Dicky, analyzed using Fiske’s (1987) semiotic theory. Through the three levels of semiotic analysis namely reality, representation, and ideology, this study explains how verbal and visual signs in the music video work together to form meaningful messages related to environmental issues. Using a qualitative descriptive approach, this study analyzes selected segments of the video that depict environmental problems such as ecological damage and human negligence. The findings reveal that the video utilizes symbolic representations—including animated characters, color schemes, camera angles, and lyrical expressions—to convey themes of conservationism, anthropocentrism, and global collectivism. The song “Earth” serves not only as entertainment but also as a medium to raise awareness about the global environmental crisis and the urgency of collective action. This study contributes to the field of linguistics, particularly semiotic studies, by demonstrating how environmentally themed messages can be communicated through popular media.
HETERONORMATIVITY IN MS. MARVEL COMICS Muhammad, Guntur Aghni; Yatmikasari, Ika
Saksama: Jurnal Sastra Vol. 2 No. 2 (2023): Saksama
Publisher : Fakultas Adab dan Humaniora UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/sksm.v2i2.31557

Abstract

The main subject of this study is the implementation of traditional masculinity and femininity theories within the Heteronormativity framework in 3 sequential volumes of Ms. Marvel by author G. Willow Wilson. The author relies on a post-structuralist feminist framework to describe gender stereotypes, using content analysis methods, which are mixed-methods quantitatively and qualitatively. This thesis attempts to answer a fundamental question; How Gender Stereotypes were presented in Ms. Marvel Comics?. In this findings, the data that have been collected shows significant differences in the distribution of social role attributes, traits, behaviors in characters divided into categories of masculine and feminine attributes. These quantitative data are then processed. Masculine attributes still dominated by male characters, and vice versa. , Nevertheless, there were at least a total of 67% (n=4) of female characters who were more associated with masculine attributes.
RESPRESENTATIONS OF MASCULINITY IN BARBIE FILM 2023 Ramdhan, Mochamad Akmal; Yatmikasari, Ika; Sudarisman, Yoga
Saksama: Jurnal Sastra Vol. 3 No. 1 (2024): Saksama
Publisher : Fakultas Adab dan Humaniora UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/sksm.v3i1.37780

Abstract

Masculinity is the characteristics that are traditionally thought to be typical of or suitable for men. This research attempts to discuss a character's masculinity in The Barbie 2023 Film. To specify the research, the researcher divided this analysis into two research questions, they are: 1) What are the elements of masculinity depicted in The 2023 Barbie Film? 2) How is the depiction of stereotypical masculinity in The 2023 Barbie Film? Masculinity in Barbie 2023 is very interesting to discuss because it can be identified from various elements contained in the film, in this case the identification of masculinity can be seen from how the characters in this film behave, the instrinsic elements implied in the film, the setting, and also other things that illustrate how the elements of masculinity are contained in the film. The results of this study found two findings, namely the first is what elements of masculinity are found in this film in the form of how the character Ken has an athletic posture that strongly shows elements of masculinity and in several scenes in the film shows masculinity, then the findings of other stereotypes of masculinity that the author managed to identify from the dialog, character acting, setting, or atmosphere that is contained in this film.