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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Ilmiah Wahana Pendidikan Warisan: Journal of History and Cultural Heritage INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Education Research Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar ANTHOR: Education and Learning Journal Communication and Information Journal Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi ANTHOR: Education and Learning Journal Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Online Skripsi Manajemen Rekayasa Konstruksi (JOS-MRK)
Abidin, Syahrul
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : Communication

 1 
Strategi Komunikasi Pemasaran dalam Mengembangkan Usaha Wedding Organizer di Masa New Normal: Study Kasus Ivora Organizer Nasution, Fildzah Gassani; Susanti, Neila; Abidin, Syahrul
Communication & Social Media Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1052.414 KB) | DOI: 10.57251/csm.v2i1.555

Abstract

As a result of the Covid-19 pandemic, wedding organizers face the problem of declining income turnover which makes them have to have a way to develop their business in the new normal period through marketing communication strategies. The purpose of this study is to find out how the marketing communication strategy in developing the Wedding Organizer business in the new normal period in the Ivora Organizer case study. The type of research used in this research is descriptive qualitative research. The results of this study indicate that Ivora Organizer's marketing communication strategy activities use Instagram social media during the new normal period to develop their business. The conclusion of this research is that Ivora Organizer's marketing communication strategy in developing a wedding organizer business in the new normal is going very well, as can be seen from Ivora Organizer who already has his own place of business.
Analisis Semiotika Makna Budaya Lokal dalam Iklan Rokok Djarum 76 Versi “Indonesia Adalah Kita” Zamzanaria, Annisa; Susanti , Neila; Abidin, Syahrul
Communication & Social Media Vol. 2 No. 2 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v2i2.965

Abstract

This article aims to discuss the semiotic analysis of local cultural meanings in the Djarum 76 cigarette advertisement “Indonesia Is Us” Version. In order to fully and in-depth reveal the problems in this research, this study uses the Charles Sanders Peirce model of semiotic analysis by analyzing the signs contained in the ad impressions which are analyzed in three stages, namely the sign (sign), sign reference (object), and use of signs (interpretants). A qualitative approach is the approach that the authors use in this study using documentation and non-participant observation methods. The results of the study show that in the Djarum 76 cigarette ad there is a diversity of Indonesian culture displayed in the ad. Djarum 76 cigarette advertisements include thematic cigarette advertisements that are adapted to social, political and cultural phenomena that occur in the midst of society and it is common knowledge that themes like this are widely used as ideas in making cigarette advertisements today even though the contents are much different and there is no This has to do with "advertising" the cigarette product itself due to the strict regulation on the display of cigarette advertisements which causes cigarette advertisement creators to be more creative. By raising cultural elements, it will attract more people's attention as well as introduce the diversity of local culture itself. Cultural diversity in Indonesia has cultural values or meanings implied in that culture.
Analisis Manajemen Humas dalam Upaya Penanganan Covid-19 di SPBU 142051135 Jalan Pantai Labu Lubuk Pakam Zein, M. Ciko; Harahap, Nursapia; Abidin, Syahrul
Communication & Social Media Vol. 3 No. 1 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i1.993

Abstract

This research aims to analyze the public relations management carried out in the effort to handle Covid-19 at SPBU 142051135 Jalan Pantai Labu Lubuk Pakam. It adopts a qualitative descriptive approach and refers to Dozier & Broom's theory (1995). Data were collected through observation, interviews, and documentation, and then analyzed using data collection, data reduction, data presentation, and conclusion drawing stages. The study provides an understanding of public relations management practices that can serve as a reference for similar organizations in facing crisis situations like the Covid-19 pandemic. The findings of this research are expected to offer valuable insights for the development of effective public relations management strategies to address similar challenges in the future. The results of the research indicate that the public relations management implemented at SPBU 142051135 Jalan Pantai Labu Lubuk Pakam in handling Covid-19 has effectively implemented various policies to minimize the spread of the virus. These efforts include distributing masks to visitors and implementing strict health protocols with the support of the local police.
Co-Authors Abdillah, Baihaqi ABdul Karim Batubara, ABdul Karim Achiriah, Achiriah ADELIA Alfanny, Aulia Andriani Saragih, Fennisyah Anggita, Rizki Annisa Ramadhani Azhar, Anang Anas Bara, Elsa Annisa Batu Bobby Asukmajaya Damanik, Melani Dandung Novianto Efriyeni, Cut Luthfia Tari Fakhrur Rozi, Fakhrur Faturtama, Devin Lutfi Fitri, Mita Saskia Harahap, Nursapiah Hidayat, Julkarnain Hutasoit, Romaito Indriana, Loula Umaiyah Ismail Kartika, Widia Kesuma, Rafifa Luqyana Khairul Amri Kurnia Balqis, Putri Salwa Lia Pratiwi M. Yoserizal Saragih MUHAMMAD FAHMI Muhammad Faishal Nasution, Fildzah Gassani Neila Susanti Nursapia Harahap Pamungkas, Rio Ramadhani Siregar, Faridah Rizky, Elvina Rohani, Laila Sakti Tambak, Ahmad Budi Saragih, Mega Ayu Muliana Sihombing, Haris Fadillah Sihombing, Mifta Huljannah Siregar, Yusra Dewi Sitompul, Adli Azhari Sumanti, Sholihah Titin Susanti , Neila Widyanti, Asri Wulandari, Ai Wanda Yasmin, Nabila Zahra, Sylva Zalikha, Azra Zamzanaria, Annisa Zein, M. Ciko