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All Journal BAHASA DAN SASTRA JPM17: Jurnal Pengabdian Masyarakat Jurnal PIPSI: Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia Jurnal Sastra dan Budaya Dinamika Jurnal Pengabdian UNDIKMA Ilomata International Journal of Social Science TANDA: Jurnal Kajian Budaya, Bahasa dan Sastra ELTALL: English Language Teaching, Applied Linguistic and Literature Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Multidisiplin Dehasen (MUDE) Lingua Franca Jurnal Sosiologi, Antropologi, dan Budaya Nusantara KOLONI Gudang Jurnal Multidisiplin Ilmu Seshiski: Southeast Journal of Language and Literary Studies The Sunan Ampel Review of Political and Social Sciences Menulis: Jurnal Penelitian Nusantara Jurnal Citra Multidisiplin
Cahyaningsih Pujimahanani
Universitas Dr. Soetomo Surabaya
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EXAMINING CULTURAL APPEALS IN PERSUASIVE AUDIO AND VIDEO MATERIALS Simbolon, Sinta Uli; Reku, Angelina Merici Wua; Dermawan, Zahwa Amelia Putri; Sarmi, Ni Nyoman; Pujimahanani, Cahyaningsih; Pasopati, Rommel Utungga
Jurnal Citra Multidisiplin Vol. 1 No. 4 (2026): Jurnal Citra Multidisiplin
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jcm.v1i4.6893

Abstract

This study explores the role of cultural appeals in shaping persuasive communication in audio and video media. Cultural appeals refer to the use of shared values, beliefs, traditions, and social norms to influence audience perception and behavior. Grounded in communication and cultural studies, this research explores how cultural references are embedded in both audio formats, such as podcasts and radio, and video formats, including advertisements and digital media content. In audio media, cultural appeals are often conveyed through language choice, storytelling, accents, and culturally specific narratives that resonate with listeners’ identities and experiences. In contrast, video media incorporate visual symbols, settings, clothing, and gestures that more explicitly represent cultural contexts and enhance audience recognition. Using a comparative analytical approach, this study evaluates selected audio and video samples to identify how cultural elements are emphasized and interpreted across different media. The findings suggest that while both formats effectively employ cultural appeals, video media provide a more immediate and vivid representation of cultural identity, whereas audio fosters deeper personal interpretation and imagination. In conclusion, this study contributes to the understanding of persuasive communication by highlighting the importance of cultural sensitivity and relevance, offering practical insights for content creators aiming to engage diverse audiences effectively.
The IDEA OF CONSTRUCTIVE FEMINISM IN NAGUIB MAHFOUZ’S THE ANSWER IS NO Toto Indra Wijaya; Laila Nabilahtuzzahro Ibrahim; Cahyaningsih Pujimahanani; Rommel Utungga Pasopati
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i1.417

Abstract

Constructive feminism claims that gender is socially constructed by the domination of men. Being constructive then also indicated that women could define their own meanings by themselves. The Answer is No is a short story written by Naguib Mahfouz. It explores dilemma of a female teacher who was assaulted by a trusted tutor at fourteen years old and now faces the perpetrator as her school's new headmaster. The woman refuses to yield before the man and chooses to maintain her dignity and self-respect. Through qualitative method, this paper underlines constructive feminism in which the woman could choose her own story for her future. Despite all her bad past memories, she could keep going on by saying no as her main answer. In conclusion, constructive feminism is crucial in the daily life of women since it could criticize matter of domination of men alongside with any possibility for woman to move forward. Keywords: Constructive Feminism, Gender, Naguib Mahfouz, The Answer is No
Co-Authors Andarwati, Titien Wahyu Anicleta Yuliastuti Aningsih, Sri Dwi Bagus Pratama Wijayanto Dermawan, Zahwa Amelia Putri Dewi Syifanaya Firdausy Nurdin Dimas Eko Saputro Dwiky Jibril Aulia Baskara Elindriani, Yulia Prastika Elisa Wakhidatul Safitri Epifanius Karso Seda Gadi Evania Nur Aprilla Fayadh, Satria Ammar Firdaus, Mochammad Haqqi Handoko, Putut Hariyono Hariyono Hariyono Hariyono HARYONO Ielma Maulidiah Isnin Ainie Johanes Claudio Perdana Napitupulu Laila Nabilahtauzzahro Ibrahim Laila Nabilahtuzzahro Ibrahim Lina Fadiyah Livia Wulandari Ni Nyoman Sarmi, Ni Nyoman Nugroho, Rahadiyan Duwi Oktafiani, Adelia Putri Pasopati, Rommel Pasopati, Rommel Utungga Pratama, Ananda Firda Putri, Adinda Putri, Alvina Salshabilla Linjani Putri, Sitty Najwa Amalia Putut Handoko Putut Handoko Qurrota A'yunin Rahadiyan Duwi Nugroho Ramadhani, Sayla Nur Syahfah Raydzal Wibowo Sabandar Putra Reku, Angelina Merici Wua Romadhona Resa Ayu Sari Rosyadi, Machfianita Mirza Ayu Salsabila Nova Calista Saputro, Dimas Eko Sayang, Niki Saka Simbolon, Sinta Uli Siti Faizureah Suryawati, Cicilia Tantri Syamsuri Ariwibowo Syamsuri Ariwibowo Syifa Aulia Mareta Tabi’in, Uais Alqarnie Sayyidut Tantri Suryawati, Cicilia Toto Indra Wijaya Wijaya, Kusuma Yasmine Azzah Adillah Wirnoto Yuliastuti, Anicleta Yuliastuti, M. Hum., Dra Anicleta