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All Journal Jurnal EMT KITA Jurnal Inovasi Bisnis (Inovbiz) Journal of Leadership in Organizations Jurnal Manajemen, Bisnis dan Kewirausahaan Proceeding Applied Business and Engineering Conference Journal of Artificial Intelligence and Digital Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Administrasi Profesional Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pemimpin Bisnis Inovatif Jurnal Manajemen Kewirausahaan dan Teknologi TANJAK : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Rosa, Nageeta Tara
Politeknik Negeri Bengkalis
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Optimalisasi Layanan Digital untuk Manajemen Perangkat Desa dan Pengusulan Program Bantuan Keuangan Khusus Desa Fajri Profesio Putra; Nageeta Tara Rosa
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2026): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/wtay9434

Abstract

Dinas Pemberdayaan Masyarakat dan Desa (DPMD) Kabupaten Bengkalis memiliki peran strategis dalam pembinaan tata kelola pemerintah desa serta monitoring Bantuan Keuangan Khusus (BKK). Saat ini, DPMD telah memiliki aplikasi manajemen pendataan perangkat desa dan aplikasi pelaporan BKK. Namun, implementasi kedua sistem tersebut masih berjalan secara terpisah (silo), sehingga menyebabkan kendala dalam integrasi data, aksesibilitas pengguna, dan visualisasi rekapitulasi anggaran yang masih tersimpan secara lokal di akun desa. Kegiatan pengabdian ini bertujuan untuk mengoptimalkan sistem tersebut melalui pengembangan portal terintegrasi berbasis Single Sign-On (SSO) dan penyediaan fitur visualisasi data (dashboard). Pendekatan ini memungkinkan perangkat desa mengakses berbagai layanan hanya dengan satu akun, sekaligus memudahkan DPMD dalam melakukan monitoring dan evaluasi realisasi anggaran secara real-time. Hasil dari kegiatan ini adalah terciptanya sistem informasi terpadu yang mampu mempercepat proses administrasi, meningkatkan akuntabilitas, serta menjamin transparansi dalam pengelolaan dana BKK di Kabupaten Bengkalis
Polbeng Business Expo Chapter II (Case Study on Kue Mak Ulfa and Es Jagung Lumer MSMEs) Siti Norhaslinda; Nageeta Tara Rosa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10815

Abstract

Exhibitions serve as an effective medium for commercial communication by introducing products and services while strengthening relationships between businesses and consumers. In the digital era, integrating exhibitions with social media promotion has become an essential strategy for improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This project aims to implement social media as a promotional medium for Kue Mak Ulfa and Es Jagung Lumer MSMEs during their participation in the Polbeng Business Expo Chapter II in 2025. The project was conducted through several stages, namely preparation, implementation, accomplishment, and reporting. The preparation stage included selecting MSME tenants, conducting location surveys, and planning digital marketing activities. The implementation stage involved creating MSME business profiles, producing 30 promotional videos and 30 product catalogs, publishing promotional content on Instagram, Facebook, and WhatsApp for one month before the exhibition, creating QRIS payment systems, and preparing financial reports and financial ratio analyses. The results indicate that the integration of digital marketing and exhibition activities successfully enhanced the visibility of both MSMEs, strengthened brand awareness, and increased consumer purchasing interest. Furthermore, the promotional content enabled the businesses to reach a wider audience beyond the exhibition venue, while QRIS implementation simplified the payment process and improved customer convenience. Overall, this project demonstrates that consistent social media promotion combined with exhibition participation is an effective strategy for supporting MSME marketing performance and business development in the digital era.
Co-Authors AA Sudharmawan, AA Alfi Suhaila Amelia Amelia Antika, Rindilla Arif , Muhammad Bustami Bustami Citra Ashira Forkan Dewi Azzira Djamaludin Ancok Domos, Erma Fajri Profesio Putra Jannah, Raudahthul Lastari Nabila Mohammad Alkadri Perdana Muhammad Arif Muhammad Arif Nia Rahmadhani Perdana, M. Alkadri Pratama, Adrian Irnanda Putri Ratna Sari, Putri Ratna Siti Maharani Siti Norhaslinda SRI RAHAYU Suci Anggraini