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All Journal Jurnal Aplikasi Akuntansi Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Media Bina Ilmiah Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen Akuntabel: Jurnal Ilmiah Akuntansi Journal of Management Research and Studies
I Nengah Arsana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Valid Jurnal Pengabdian

 1 
Penguatan Manajemen Usaha Krupuk Gandum Di Desa Kediri Selatan Lombok Barat Ida Ayu Nursanty; Baehaqi Syakbani; Rusli Amrul; Fariantin, Erviva; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Strengthening business management in the wheat cracker business group in South Kediri Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. Strengthening business management is in order to increase the group's understanding of the problems that arise in carrying out the wheat cracker business. The problems that arise during mentoring are that business development does not have a clear plan so that the goals and objectives of the wheat cracker business to be achieved are not clear, there is no effective marketing promotion and there is a lack of access to collaborate with other parties. The method of implementing this service uses discussion and assistance in making product labeling and making banners as well as introducing promotions through the South Kediri Village website. The results obtained from this service are that the group understands business management, the group understands marketing using labeling and digitalization promotion through the South Kediri Village website.
Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
Pendampingan Pemasaran Jagung Astan Berbasis Digitalisasi Pada UD. Beriuk Maju Barat Armiani; Rusli Amrul; Faizatul Fajariah; I Nengah Arsana; Nendy Pratama Agusfianto; Satriawan
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Digital-based marketing assistance for Astan Corn at UD. Beriuk Maju, Jagagaraga Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. This assistance is in order to increase the group's understanding of the problems that arise in carrying out the Astan Corn business. The problem that arises during mentoring is that the development of the Astan Corn business does not yet have a clear plan so that the goals and objectives of the Astan Corn business to be achieved are not clear, there is no marketing promotion using digitization and there is a lack of access to collaborate or in the form of cooperation with other parties. The method of implementing this service uses counseling and mentoring for business groups. The result obtained from this service is that the group understands business management. The group understands marketing using digitization and the group will try to collaborate with other parties to develop the astan corn business.
Pendampingan Pengembangan Produk Dan Strategi Pemasaran Kopi Manggis Sebagai Produk Unggulan UMKM Lombok Putri Reno Kemala sari; I Nengah Arsana; Rusdi; Rosyia Wardani; Syaiful Amri; Elvina Setiawati
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service activity aims to enhance the competitiveness of Lombok's SMEs thru intensive business consultations in developing innovative product marketing strategies. The service partner is an MSME actor who develops mangosteen coffee products as a combination of two regional flagship commodities. The methods used include intensive business consultations, assistance in developing marketing strategies, and strengthening branding. The results of the activities show that the partners successfully understood the product positioning in the market, were able to design marketing strategies that align with the target consumers, and had a clear business roadmap for business development. The mangosteen coffee product produced has a unique quality as an innovative product based on local wisdom with promising market potential.
Co-Authors Abda Abda Agusfianto, Nendy Pratama Amrul, Rusli Ariffianti, Indah Armiani Baehaki Syakbani Baiq Desthania Prathama Baiq Ertin Helmida Dinda Arista Kholifaturrahmah Elvina Setiawati Faizatul Fajariah Fariantin, Erviva Fauzi, Agus Khazin I Gusti Gede Narung I Made Murjana I MADE SUARDANA I Wayan Nuada Ida Ayu Nursanty Irianto Irianto Janet Charina Kainde Jibril Alwi Jahir Kisnawati, Baiq Lalu Mimbar M. Wahyullah Ni Putu Widiantari Nursanty, Ida Ayu Putri Reno Kemala Sari Riky Guspian Fauzi Rosya Wardani ROSYIA WARDANI Rusdi Satriawan Sofiati Wardah Sopian Efendi Syaiful Amri Topan Siswanto Yuliati, Ni Nyoman Yundila Suswiantini Yusi Faizathul Octavia