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All Journal Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) International Journal of Economy, Education and Entrepreneurship (IJE3) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Jurnal Ar Ro'is Mandalika (Armada)
Indrajaya, Titus
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Religion Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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THE CREATIVE MARKETING STRATEGY IN DEVELOPING PANDAN WOVEN PRODUCTS IN THE MARKET AT MSMES “JAXEE” Ismaya, Sakti Brata; Indrajaya, Titus; Widyasari, Lala; Tukiyat, Tukiyat; Supriyani, Mei
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.197

Abstract

The economic crisis caused by the COVID-19 pandemic at the beginning of 2020 has significantly impacted the micro, small and medium enterprise (MSME) sector in this country. In this context, this research examines the strategic efforts UMKM "JAXEE" Pandan Woven adopted to develop the market for their pandan woven products. Data collection techniques used in this research include documentation, interviews and observation. The collected data was then analyzed using content analysis methods (documentation research) and descriptive analysis. "JAXEE" Woven Pandan is an MSME that produces woven pandan souvenirs such as bags, fans, wallets, hats, sandals, key chains and other products with various color patterns. The importance of the latest innovations in pandan woven products and the development of fashion trends are the main focus of "JAXEE" to remain competitive in this industry. They are starting to pay attention to competitive aspects by following technological developments, utilizing social media, and having personal websites to increase visibility and customer relationships.
THE INFLUENCE OF COMPENSATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT CV MORA SENTOSA EAST JAKARTA Astuti, Febri Widya; Indrajaya, Titus; Nurminingsih; Kwarnanto
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 4 (2023): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i4.762

Abstract

Effective employee performance plays a pivotal role in an organization's success, directly shaping overall productivity and efficiency. This study delves into the connection between compensation, work environment, and employee performance within CV Mora Sentosa, located in East Jakarta. Quantitative research involving a sample of 40 participants was conducted. The findings highlight a significant and positive correlation between compensation and the work environment (T-Statistic = 81.909, p < 0.05). It is worth noting that while compensation alone does not exert a significant impact on employee performance (T-Statistic = 0.108, p > 0.05), a positive work environment does indeed wield a remarkable influence on employee performance (T-Statistic = 8.685, p < 0.05). This research underscores the pivotal role of cultivating a positive work environment to bolster employee performance. Such insights can serve as a guiding light for organizations aiming to deploy strategies that optimize both compensation and work environment variables. By doing so, organizations stand to enhance overall employee performance, thus fostering a path to greater organizational triumph.
THE INFLUENCE OF INTERNAL COMMUNICATION AND TEAMWORK ON EMPLOYEE PERFORMANCE IN THE MICROWAVE DISMANTLE PROJECT DIVISION PT. PANCA KARSA SEJAHTERA BEKASI CITY Sari, Melur; Indrajaya, Titus; Nurminingsih
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.770

Abstract

Within PT. Panca Karsa Sejahtera, specifically the Division Project Dismantle Microwave, recurrent challenges have surfaced including one-sided communication from superiors to subordinates, fragmented team responsibilities becoming individual tasks, and dwindling work targets. Addressing these concerns, this study aims to investigate the relationship of internal communication, teamwork, and employee performance. This study was conducted in Bekasi City, which employs a quantitative approach with total sampling of 100 respondents and employed Structural Equation Modeling (SEM) using smartPLS Version 3 for analysis. Findings reveal that while internal communication positively influences employee performance, its statistical significance is limited. In contrast, teamwork significantly and positively impacts employee performance, while internal communication also significantly enhances teamwork. Effective internal communication is advised for streamlined workflow, and optimizing employee performance requires tailored skill training. Encouraging teamwork through training and active participation is recommended for improved performance. This study offers actionable insights for refining operations and elevating employee performance in the Division Project Dismantle Microwave.
IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES Ismaya, Sakti Brata; Indrajaya, Titus; Purnamasari, Dewi; Mariam, Siti; Rosmiati, Eros
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.216

Abstract

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This research focuses on the case of the MSME "Bolen Kita" and aims to investigate the positive impact of digital marketing strategies in improving the marketing performance of these MSMEs. This study uses qualitative and quantitative data analysis techniques to gain insight into how digital marketing strategies have positively impacted the marketing performance of "Bolen Kita" MSMEs throughout the pandemic. The findings of this research will likely provide helpful direction for other MSMEs looking to bolster their presence in today's digital business ecosystem. In the context of the pandemic, digital marketing strategies are an efficient tool for increasing visibility and a critical factor in determining whether micro, small, and medium-sized enterprises (MSMEs) will survive this difficult time.
Pelatihan Pembuatan Sabun Natural Handmade “Aranomiya Soap” Produk UKM Berbasis Digital Markting Di Kelurahan Mekar Jaya Kota Depok Yulianti, Sri; Hammad, Hammad; Indrajaya, Titus; Brata Ismaya, Sakti; Sova, Maya; Rushadiyati, Rushadiyati; Rosmiati, Eros
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5630

Abstract

Program Pengabdian Kepada Masyarakat merupakan program lanjutan dari program sosialisasi dan pelatihan pembuatan sanun natural “Aranomiya Soap” bersama pelaku UKM, Ibu Rumahtangga, dan Karang Taruna Kelurahan Mekarjaya. Masyarakat telah merasakan keuntungan dan telah membuktikan manfaat sabun natural kesehatan bahkan untuk pengganti sabun mandi. namun produk sabun natural ini memiliki kelemahan bagi pemasarannya. Tim PKM berinisiatif melakukan program produk UKM berbasis pemasaran digital dan pelatihan pembuatan produk sabun natural yang berdaya saing dan bernilai ekonomis tinggi sehingga dapat meningkatkan perekonomian dan kesejahteraan masyarakat disekitar Kelurahan Mekarjaya, Kota Depok. Metode yang akan digunakan dalam kegiatan PKM ini adalah ceramah, simulasi atau peragaan serta praktek langsung pembuatan produk sabun “Aranomiya Natural Soap.” Selama ini mitra telah memproduksi beberapa produk kecantikan seperti sabun batang (bar soap), cair, dan shampo, secara handmade dan telah dipasarkan secara langsung dan mempunyai beberapa konsumen dan marekting digital seperti Istagram, shopee, website, danlainnya. Pelatihan ini dihadiri 50 peserta yang menyatakan bahwa Pelatihan yang dilakukan sangat bermanfaat, selain itu para peserta mendapatkan ilmu dan pengetahuan baru dalam mengolah produk sabun natural dari bahan alami menjadi natural soap yang memiliki nilai tambah yang berpotensi meningkatkan kesejahteraan masyarakat Kelurahan Mekarjaya, Kecamatan Sukmajaya, Kota Depok. Kata kunci: sabun natural; handmade; Aranomiya soap, pemasaran digital
Analisis Kebutuhan Perawat di Instalasi Rawat Inap dengan Pendekatan Workload Indicators of Staffing Need di Rumah Sakit Umum Aulia Sintari, Febrina; Yoshida, Eka; Indrajaya, Titus
Jurnal sosial dan sains Vol. 5 No. 10 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i10.32541

Abstract

Nurses constitute the largest proportion of healthcare workers in hospitals and play a crucial role in ensuring the quality of nursing care. A high workload without proper human resource planning can lead to a decline in service quality and patient safety. This study aimed to analyze the nursing workforce requirements in the Inpatient Unit of Aulia General Hospital using the Workload Indicators of Staffing Need (WISN) approach. The research employed a mixed-methods design with a sequential explanatory approach, beginning with a quantitative descriptive analysis to calculate the ideal number of nurses based on workload, followed by qualitative analysis through structured interviews to elaborate on the quantitative findings. Qualitative research subjects included the hospital director, head of human resources and general affairs, head of the human resources department, head of nursing, ward head, registration staff, staff nurses, patients, and patients’ families. The WISN calculation indicated that the ideal number of nurses in the Inpatient Unit was 18, the workload standard was determined to be 17.92, while the allowance standard was 0.11 while only 15 were available, resulting in a shortage of 3 nurses and a WISN ratio of 0.83. The qualitative analysis identified the main causes of this gap, including high direct and indirect workloads, nurses’ involvement in non-nursing tasks, and limited facilities. This study recommends several strategies, including the implementation of a middle shift to anticipate patient surges, redistribution of workload based on the WISN method supported by internal SOPs. In addition, strengthening clinical and managerial competencies, utilizing an integrated Hospital Information System (SIMRS), conducting regular workload evaluations, implementing a performance-based reward and punishment system, and investing in nursing technology are essential steps to improve efficiency and the quality of care. With these interventions, RSU Aulia is expected to reduce nurses’ workload, enhance patient satisfaction, and achieve service standards in accordance with KRIS regulations.
Masa Depan Industri Travel Agent di Indonesia: Peluang dan Tantangan di Era Digital Indrajaya, Titus; Agustin, Dinni; Hammad, Hammad; Bayu, Ricky; Tafrizi, Tafrizi; Nuryanah, Nuryanah
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 9, No 1 (2025): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v9i1.5351

Abstract

Industri travel agent di Indonesia menghadapi transformasi yang signifikan seiring dengan kemajuan teknologi digital yang mengubah cara konsumen merencanakan dan memesan perjalanan. Kegiatan Pengabdian Masyarakat ini disampaikan dengan menggunakan metode zoom meeting berupa Webinar/Talkshow kepada 120 peserta offline dan 50 peserta online mengenai topik tersebut diatas, yang mengeksplorasi peluang dan tantangan yang dihadapi oleh travel agent di era digital, dengan fokus pada perubahan perilaku konsumen, perkembangan teknologi, dan persaingan dengan platform online. Peningkatan jumlah pengguna internet dan aksesibilitas teknologi memberikan peluang besar bagi travel agent untuk menjangkau pasar yang lebih luas serta menawarkan layanan yang lebih personal melalui pemanfaatan big data dan AI. Namun, tantangan utama yang dihadapi adalah persaingan yang ketat dari Online Travel Agents (OTAs) yang menawarkan kemudahan dan harga kompetitif, serta perubahan perilaku konsumen yang semakin mandiri dalam mencari dan memesan layanan perjalanan. Selain itu, banyak travel agent yang masih kesulitan beradaptasi dengan teknologi baru, yang dapat menghambat pertumbuhan mereka. Untuk tetap bersaing, travel agent disarankan untuk menerapkan strategi digitalisasi, menjalin kolaborasi dengan platform online, dan meningkatkan pelatihan serta pengembangan sumber daya manusia. Kesimpulan dari kegiatan webinar ini menekankan bahwa kemampuan untuk beradaptasi dengan cepat terhadap perubahan dalam industri sangat penting agar travel agent dapat memanfaatkan peluang yang ada dan tetap relevan di pasar yang dinamis dan kompetitif. Kata kunci: industri travel agent, online travel agents (OTAs), digitalisasi, peluang, tantangan, Indonesia.
Pelatihan Penggunaan Aplikasi Mendeley Dalam Penulisan Literasi Referensi Dan Produktivitas Akademik URINDO Jakarta Timur Yulianti, Sri; Hammad, Hammad; Indrajaya, Titus; Sova, Maya; Rushadiyati, Rushadiyati; Rosmiati, Eros
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 3 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i3.5171

Abstract

Menulis sitasi merupakan salah satu komponen terpenting dalam rangka meningkatkan kualitas karya tulis ilmiah mahasiswa. Mendeley desktop adalah platform yang menyediakan berbagai jenis kutipan dalam penulisan ilmiah standar. Namun seringkali dalam penulisan kutipan, siswa masih menggunakan cara manual dengan menyortir nama penulis dari sumber yang diambil dan judul baik penomoran maupun abjad. Untuk itu perlu diadakan kegiatan pengabdian masyarakat melalui pelatihan penggunaan Mendeley Batch 2 dalam penulisanproposal dan skripsi bagi mahasiswa FMB dan FAB serta umum. Kegiatan ini berlangsung selama 1 hari di lt 3 Gedung A Universitas Respati Indonesia (URINDO). Peserta yang mengikuti kegiatan pelatihan ini sebanyak 30 orang, dengan rincian semester 3, 5, dan 7 sebanyak 30 siswa. Metode yang digunakan dalam pelatihan ini adalah ceramah, praktik, dan diskusi. Dampak dari pelatihan ini mahasiswa memiliki pemahaman dan keterampilan dalam mengoperasikan aplikasi Mendeley untuk pengelolaan referensi daftar pustaka. Disarankan agar kegiatan ini tidak hanya pelatihan tetapi dapat ditindaklanjuti dengan berbagai workshopdan pelatihan lainnya serta dapat menggunakan aplikasi Mendeley untuk mengerjakanberbagai bentuk penulisan ilmiah, jurnal, proposal, tesis. Dan disertasi. Kata Kunci: Aplikasi Mendeley, Literasi, Referensi, Produktivitas, Penulisan
Pelatihan Membentuk Ekuitas Merek Dapat Meningkatkan Margin Penjualan Pada Bisnis Industri Kopi Nako Di Kalisari, Pasar Rebo Rebo Jakarta Timur Brata Ismaya, Sakti; Yulianti, Sri; Indrajaya, Titus; Hammad, Hammad; Rushadiyati, Rushadiyati; Supriyani, Mei
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 1 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i1.4192

Abstract

Pengabdian kepada Masyarakat (PKM) ini untuk memberikan edukasi tentang bisnis industri kopi yang membentuk Brand Equlity. Dalam masa yang belum pandemi ini banyak permasalahan yang dihadapi oleh masyarakat skala mikro khususnya para pelaku usaha yang masih kesulitan dalam melakukan brand equity pada produknya, melihat permasalahan tersebut maka perlu adanya kegiatan PKM ini, dengan langkah-langkah yang dapat dilakukan. upaya kewirausahaan untuk memberdayakan para pelaku usaha industri kopi di kafe, kedai kopi dan kedai atau kedai kopi dalam membentuk ekuitas merek untuk meningkatkan margin penjualan dalam pemasaran offline dan digital. Metode yang digunakan adalah metode pembelajaran dalam pelatihan bagaimana menciptakan ekuitas merek yang dapat meningkatkan penjualan. Pengabdian kepada masyarakat ini merupakan upaya pengembangan kewirausahaan bagi mahasiswa dan pelaku usaha industri kopi skala mikro berbasis digital. Dan dapat ditempuh dengan mengikuti pelatihan offline, melakukan pemasaran offline dan online dalam aplikasi digital, memperoleh tips sukses membentuk ekuitas merek secara offline melalui workshop dan sosialisasi secara bertahap hingga membentuk ekuitas merek karena menjadi kekuatan merek yang menjanjikan nilai yang diharapkan konsumen bagi konsumen. suatu produk sehingga pada akhirnya konsumen akan merasakan kepuasan yang lebih jika dibandingkan dengan produk lainnya. Sebuah merek dituntut untuk memiliki ekuitas yang tinggi. Kemajuan teknologi memudahkan produk untuk direplikasi. Konsumen dihadapkan pada terlalu banyak pilihan, namun sayangnya informasi mengenai kualitas produk di pasaran sangat minim. Merek yang kuat akan menjanjikan konsumen untuk mendapatkan nilai yang lebih tinggi dan tentunya hal ini akan menjadi bahan perbandingan bagi konsumen dalam memilih merek tertentu. Kata Kunci: Ekuitas Merek, Digital Marketimg, Margin Penjualan, Industri Kopi
Pelatihan Membuat Telur Asin Rempah Produk Rumahan Berbasis UMKM di Kelurahan Mekar Jaya, Kota Depok Sova, Maya; Yulianti, Sri; Agustin, Dinni; Hammad, Hammad; Indrajaya, Titus; Suryani, Mei; Suryanih, Suryanih
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 10, No 2 (2026): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v10i2.7900

Abstract

Salted herbal eggs are a traditional processed food product with significant economic potential to be developed as a home-based micro, small, and medium enterprise (MSME). This community service program aimed to enhance the knowledge and skills of the residents of Mekar Jaya Village, Depok City, in producing high-quality herbal salted eggs as a viable home industry product. The program involved 52 participants consisting of housewives, youth organization members (Karang Taruna), and MSME actors. The implementation methods included lectures, demonstrations, hands-on practice, and evaluation using pre-test and post-test instruments. The results showed a significant improvement in participants’ knowledge across several aspects, including production techniques, food hygiene, marketing strategies, and basic financial management. The highest improvement was observed in marketing and branding competencies. Post-training monitoring indicated that 88% of participants successfully initiated small-scale production and were able to market their products locally through both offline and online channels. This program demonstrates that practice-based training combined with continuous mentoring is effective in empowering communities and fostering the development of sustainable MSMEs. The findings are expected to contribute to local economic development and provide a replicable model for community-based entrepreneurship programs
Co-Authors Agustin, Dinni Anggrain, Fairuzziah Ani Nuraini, Ani Ardi Maulana, Ardi Ariyanto, Yudhy Astuti, Febri Widya Bayu, Ricky brata ismaya, sakti Damayanti, Suhra Dewi Purnamasari Eros Rosmiati hammad, hammad Harharah, Muhammad Ismaya, Sakti Brata Kwarnanto Lebu, Jhon Avrianto Maya Sova Noviyanti, Indra Nurminingsih Nuryanah, Nuryanah Primasyah, Deden Rushadiyati, Rushadiyati Sari, Melur Sintari, Febrina SITI MARIAM Sri Yulianti Supriyani, Mei Suryani, Mei Suryanih, Suryanih Tafrizi, Tafrizi Tukiyat Tukiyat, Tukiyat Widyasari, Lala Yoshida, Eka