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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar YUME : Journal of Management Jurnal Dedikasi Journal of Applied Business, Taxation and Economics Reseach Jurnal Pengabdian Masyarakat Bhinneka Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
ASMAYANTI, ASMAYANTI
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Pendampingan Izin Usaha untuk Daya Saing Produk UMKM Desa Bontolempangan Kabupaten Maros Nurhikmah, Andi Reski; Asmayanti, Asmayanti; Hidayat, Rahmat; Ridwan, Nurul Haeriyah; Alrizqi, Damas Gianlugi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1112

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor strategis dalam menopang perekonomian nasional dan pembangunan ekonomi desa. Namun, sebagian besar UMKM di wilayah pedesaan masih menghadapi permasalahan legalitas usaha yang berdampak pada rendahnya daya saing produk dan keterbatasan akses terhadap pembiayaan serta pasar formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melakukan pendampingan pengurusan izin usaha bagi UMKM di Desa Bontolempangan, Kabupaten Maros, guna meningkatkan daya saing produk dan keberlanjutan usaha. Metode pelaksanaan meliputi identifikasi kebutuhan, sosialisasi legalitas usaha, pelatihan penggunaan sistem Online Single Submission (OSS), serta pendampingan intensif hingga terbitnya Nomor Induk Berusaha (NIB). Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terkait pentingnya izin usaha, peningkatan jumlah UMKM yang memiliki NIB, serta terbukanya akses terhadap program pembiayaan dan pemasaran. Kegiatan ini memberikan kontribusi nyata dalam penguatan kapasitas kelembagaan UMKM desa dan mendukung pembangunan ekonomi lokal yang berkelanjutan.
MARKETING STRATEGY OF BANANA BUSINESS IN PANGKAJENE AND ISLANDS REGENCY Jufri, Muhammad; Tripana, Hendrawan; Syam, Agus; Asmayanti, Asmayanti; Sudarmi, Sudarmi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.586

Abstract

The primary objective of this research is to comprehensively identify and recommend an effective business marketing strategy tailored to enhance product sales through digital platforms for Juragan Banana, a business located in Pangkep Regency. The research methodology employed is descriptive qualitative research, encompassing data collection techniques such as observation, interviews, and documentation of the research subject. The gathered data is subsequently subjected to a thorough analysis utilizing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework. Upon delving into the outcomes of the study, it becomes evident that Juragan Banana Business has strategically positioned itself in the Aggressive quadrant through the application of a growth-oriented strategy. This positioning is deemed highly favorable, as indicated by the SWOT analysis. The business has leveraged its strengths to overcome weaknesses, seize opportunities, and mitigate potential threats. The execution of a Marketing Strategy has played a pivotal role in aligning with the growth-oriented strategy, creating a conducive environment for the business to thrive. By continuing to implement and fine-tune this strategic approach, Juragan Banana Business is well-positioned to not only sustain its current growth trajectory but also to expand its reach, fostering an environment conducive to achieving maximum progress. The growth-oriented strategy, coupled with the effective implementation of marketing strategies, provides a solid foundation for ongoing success and development within the dynamic landscape of digital platforms and sales optimization.
MENINGKATKAN KEAKTIFAN DAN HASIL BELAJAR MATEMATIKA MENGGUNAKAN MODEL PROBLEM BASED LEARNING (PBL) SISWA KELAS IV SDN 149/IV KOTA JAMBI Asmayanti, Asmayanti; Nazurty; Eddy Haryanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 2 (2024): Volume 09 No. 2 Juni 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i2.14214

Abstract

ABSTRACT The background of this research is the learning process, lack of student activity and low student learning outcomes, especially in Mathematics subjects. Some indications are students who do not participate actively, play during the learning process and lack of readiness to participate in learning, as well as educators who do not use a variety of learning models. The type of research used in this research is classroom action research (PTK) which was carried out in two cycles. Each cycle consists of 2 meetings. Each cycle consists of planning, implementation, observation and reflection. This research was conducted with the aim of describing the increase in activity and learning outcomes in Mathematics subjects using the Project Based Learning model with the assistance of LKPD in class IV of SD Negeri 149/IV Jambi City. The research was carried out in semester 2 of the 2023/2024 academic year. Data collection techniques use quantitative data analysis techniques and qualitative data. Details of teacher observation results in cycle I with an average percentage of 66.9% and in cycle II it was 88.5% in the very good category. The results of observations of student activity in cycle I were 71% and in cycle II it was 83% in the very good category. Furthermore, student learning outcomes in cycle I were 65% and in cycle II were 90% in the high category. Based on the research results obtained, it can be concluded that Project Based Learning with the help of LKPD can increase student activity and learning outcomes in Mathematics subjects. ABSTRAK Adanya penelitian ini di latar belakangi oleh proses pembelajaran,kurangnya keaktifan siswa dan rendahnya hasil belajar siswa khususnya pada mata pelajaran Matematika. Beberapa indikasinya ialah siswa yang tidak berpartisipasi aktif, bermain saat proses pembelajaran dan kurangnya kesiapan dalam mengikuti pembelajaran, serta pendidik yang belum menggunakan model pembelajaran yang bervariasi. Jenis penelitian yang digunakan dalam penelitian ini adalah Penelitian tindakan kelas (PTK) yang dilaksanakan sebanyak dua siklus. Masing-masing siklus terdiri dari 2 pertemuan. Setiap siklusnya terdiri dari perencanaan, pelaksanaan, pengamatan dan refleksi. Penelitian ini dilakukan bertujuan untuk mendeskripsikan peningkatan keaktifan dan hasil belajar terhadap mata pelajaran Matematika dengan menggunakan model Project Based Learning dengan berbantuan LKPD di kelas IV SD Negeri 149/IV Kota Jambi, penelitian dilaksanakan pada semester 2 tahun ajaran 2023/2024. Teknik pengumpulan data menggunakan teknik analisis data kuantitatif dan data kualitatif. Rincian hasil observasi guru pada siklus I dengan rata-rata presentase sebesar 66,9% dan pada siklus II sebesar 88,5% dengan kategori sangat baik. Hasil observasi keaktifan siswa pada siklus I presentase sebesar 71% dan pada siklus II sebesar 83% dengan kategori sangat baik. Selanjutnya hasil belajar siswa pada siklus I dengan presentase sebesar 65% dan pada siklus II sebesar 90% dengan kategori tinggi. Berdasarkan hasil penelitian yang di peroleh dapat disimpulkan bahwa Project Based Learning dengan bantuan LKPD dapat meningkatkan keaktifan dan hasil belajar siswa pada mata pelajaran Matematika.
Co-Authors Agus Syam Dajo, Fenly Crosby Cloria Damas Gianlugi Alrizqi Eddy Haryanto Halim, Nur Hasisa Haruna Jumriani, Jumriani Kemalasari, Andi Anggi Makarateng, A.Alena Luwu Muhammad Jufri Nazurty Nazurty Nur Halim Nurafni Oktaviyah Nurfadillah, Rezky Nurhikmah, Andi Reski Raden Mohamad Herdian Bhakti Rahmat Hidayat Ridwan, Nurul Haeriyah Sudarmi Sudarmi Syam, Agus Tahir, Sumiati Tripana, Hendrawan Valentino Aris