Article Per Year (5 Year)
p-Index From 2021 - 2026
2.543
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Jurnal Dedikasi Journal of Applied Business, Taxation and Economics Reseach Abdimas Langkanae Jurnal Pengabdian Masyarakat Bhinneka Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
ASMAYANTI, ASMAYANTI
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Penguatan Pemberdayaan Masyarakat Pesisir melalui Bumdesa: Studi Kasus Pengembangan Wisata Bahari Pantai Punagaan, Kabupaten Kepulauan Selayar Latif, Aqilah Nurul Khaerani; Aidin, Nur; Kuswarini, Prasuri; Asmayanti, Asmayanti
Abdimas Langkanae Vol. 5 No. 2 (2025): September-Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.582

Abstract

Pantai Punagaan di Desa Patilereng, Kecamatan Bontosikuyu, Kabupaten Kepulauan Selayar, merupakan salah satu destinasi pesisir yang memiliki potensi besar untuk dikembangkan sebagai wisata bahari berkelanjutan. Namun, pengelolaannya yang berada di bawah BUMDesa Baloka Mandiri masih menghadapi sejumlah kendala, antara lain rendahnya kapasitas sumber daya manusia, lemahnya tata kelola kelembagaan, minimnya strategi pemasaran, serta belum adanya pengemasan produk wisata tematik yang menarik. Kondisi ini berdampak pada rendahnya jumlah kunjungan wisatawan dan terbatasnya kontribusi ekonomi bagi masyarakat sekitar. Artikel ini membahas program penguatan pemberdayaan masyarakat pesisir melalui BUMDesa Baloka Mandiri dengan pendekatan partisipatif dan kolaboratif. Intervensi dilakukan melalui pelatihan manajemen usaha wisata, pengenalan bahasa asing dasar, pengembangan produk ekonomi kreatif, serta transformasi pemasaran digital berbasis media sosial dan website reservasi. Program ini dirancang untuk meningkatkan kapasitas kelembagaan, memperluas jangkauan promosi, serta mengintegrasikan konsep slow and mindful coastal tourism dalam pengelolaan destinasi. Hasil yang diharapkan dari kegiatan ini adalah peningkatan keterampilan pengelola, terbentuknya paket wisata tematik yang sesuai dengan potensi lokal, serta tersedianya sarana promosi digital yang mendukung keberlanjutan pengelolaan destinasi. Selain memberi dampak ekonomi bagi masyarakat, program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs), khususnya poin 8 tentang pekerjaan layak dan pertumbuhan ekonomi serta poin 14 tentang pelestarian ekosistem laut. Dengan demikian, penguatan BUMDesa Baloka Mandiri dapat menjadi model pemberdayaan masyarakat pesisir dalam pengembangan wisata bahari berbasis komunitas dan teknologi digital.
Pendampingan Izin Usaha untuk Daya Saing Produk UMKM Desa Bontolempangan Kabupaten Maros Nurhikmah, Andi Reski; Asmayanti, Asmayanti; Hidayat, Rahmat; Ridwan, Nurul Haeriyah; Alrizqi, Damas Gianlugi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1112

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor strategis dalam menopang perekonomian nasional dan pembangunan ekonomi desa. Namun, sebagian besar UMKM di wilayah pedesaan masih menghadapi permasalahan legalitas usaha yang berdampak pada rendahnya daya saing produk dan keterbatasan akses terhadap pembiayaan serta pasar formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melakukan pendampingan pengurusan izin usaha bagi UMKM di Desa Bontolempangan, Kabupaten Maros, guna meningkatkan daya saing produk dan keberlanjutan usaha. Metode pelaksanaan meliputi identifikasi kebutuhan, sosialisasi legalitas usaha, pelatihan penggunaan sistem Online Single Submission (OSS), serta pendampingan intensif hingga terbitnya Nomor Induk Berusaha (NIB). Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terkait pentingnya izin usaha, peningkatan jumlah UMKM yang memiliki NIB, serta terbukanya akses terhadap program pembiayaan dan pemasaran. Kegiatan ini memberikan kontribusi nyata dalam penguatan kapasitas kelembagaan UMKM desa dan mendukung pembangunan ekonomi lokal yang berkelanjutan.
MARKETING STRATEGY OF BANANA BUSINESS IN PANGKAJENE AND ISLANDS REGENCY Jufri, Muhammad; Tripana, Hendrawan; Syam, Agus; Asmayanti, Asmayanti; Sudarmi, Sudarmi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.586

Abstract

The primary objective of this research is to comprehensively identify and recommend an effective business marketing strategy tailored to enhance product sales through digital platforms for Juragan Banana, a business located in Pangkep Regency. The research methodology employed is descriptive qualitative research, encompassing data collection techniques such as observation, interviews, and documentation of the research subject. The gathered data is subsequently subjected to a thorough analysis utilizing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework. Upon delving into the outcomes of the study, it becomes evident that Juragan Banana Business has strategically positioned itself in the Aggressive quadrant through the application of a growth-oriented strategy. This positioning is deemed highly favorable, as indicated by the SWOT analysis. The business has leveraged its strengths to overcome weaknesses, seize opportunities, and mitigate potential threats. The execution of a Marketing Strategy has played a pivotal role in aligning with the growth-oriented strategy, creating a conducive environment for the business to thrive. By continuing to implement and fine-tune this strategic approach, Juragan Banana Business is well-positioned to not only sustain its current growth trajectory but also to expand its reach, fostering an environment conducive to achieving maximum progress. The growth-oriented strategy, coupled with the effective implementation of marketing strategies, provides a solid foundation for ongoing success and development within the dynamic landscape of digital platforms and sales optimization.
Linking Self-Efficacy, Entrepreneurial Knowledge, and Social Media Use to Entrepreneurial Intention Through Self-Confidence Amatullah, Amatullah; Isma, Andika; Kemalasari, Andi Anggi; Asmayanti, Asmayanti; Karangan, Winda
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 2 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship plays an important role in strengthening competitiveness, generating employment opportunities, and encouraging innovation in the modern economy. Along with the rapid development of digital technology, social media has become an increasingly relevant platform for entrepreneurial learning, business promotion, and opportunity recognition. This study examines the effects of self-efficacy, entrepreneurial knowledge, and social media use on entrepreneurial intention, with confidence positioned as a mediating variable. A quantitative explanatory approach was employed using data collected from 97 respondents selected through proportional random sampling. The study used a structured questionnaire as the main research instrument, and the data were analyzed to assess both direct and indirect relationships among variables. The findings reveal that self-efficacy, entrepreneurial knowledge, and social media use have significant effects on entrepreneurial intention, both directly and indirectly through confidence. The results also show that confidence serves as an important psychological mechanism that strengthens the relationship between individual capability, entrepreneurial understanding, digital engagement, and the intention to start a business. These findings suggest that efforts to foster entrepreneurial intention should not only focus on improving knowledge and digital literacy, but also on building stronger personal confidence in entrepreneurial capability. This study provides practical implications for higher education institutions in designing entrepreneurship programs that integrate capability development, digital exposure, and confidence-building strategies to encourage stronger entrepreneurial intention.
My Mosque, My Business Hub: The Mediating Power of Product Innovation in Mosque Based SME Performance Asmayanti, Asmayanti; Dewantara, Hajar; Nurhikmah, Andi Reski; Hamdat, Aminuddin; Isma, Andika
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.600

Abstract

This research investigates mosque-based entrepreneurship and the mediating role of product innovation on business performance in Indonesia. The study highlights the significant contribution of entrepreneurship to economic growth, while noting challenges faced by SMEs in Indonesia, such as access to capital and intense competition. The research aims to assess the implementation of mosque-based entrepreneurship and how product innovation can enhance business performance, measured through profitability, productivity, and market share. The quality of service and human resources are also examined for their impact on business performance and product innovation. Data was collected through questionnaires from 425 mosque SMEs in Indonesia and analyzed using Partial Least Square (PLS). The findings show that service quality and human resources positively influence business performance, both directly and through product innovation. This study underscores the importance of innovation in improving competitiveness and the performance of SMEs.
Co-Authors Agus Syam Aidin, Nur Amatullah, Amatullah Andika Isma Dajo, Fenly Crosby Cloria Damas Gianlugi Alrizqi Hajar Dewantara Halim, Nur Hamdat, Aminuddin Hasisa Haruna Jumriani, Jumriani Karangan, Winda Kemalasari, Andi Anggi Kuswarini, Prasuri Latif, Aqilah Nurul Khaerani Makarateng, A.Alena Luwu Muhammad Jufri Nur Halim Nurafni Oktaviyah Nurfadillah, Rezky Nurhikmah, Andi Reski Raden Mohamad Herdian Bhakti Rahmat Hidayat Ridwan, Nurul Haeriyah Sudarmi Sudarmi Syam, Agus Tahir, Sumiati Tripana, Hendrawan Valentino Aris