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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Otoritas : Jurnal Ilmu Pemerintahan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PEMASARAN KOMPETITIF LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Speed (Sport, Physical Education, Empowerment) Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ekonomika Dan Bisnis Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research Da'watuna: Journal of Communication and Islamic Broadcasting J-CEKI
Kusumaningrum, Rastri
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Strategi Humas Badan Penyelenggara Jaminan Produk Halal dalam Membentuk Brand Awareness Pretty , Karisma; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1077

Abstract

The transition from MUI (Indonesian Ulama Council) to the Halal Product Guarantee Agency (BPJPH) in halal certification occurred due to amendments to regulations in Indonesia which are regulated in the Halal Product Guarantee (JPH) Law No. 33 of 2014. Therefore, it is very important to develop an effective strategy to increase BPJPH brand awareness, with the intention that BPJPH's existence will receive wide recognition in Indonesian society. This research uses the PR Mix theory proposed by Thomas L. Harris, using a qualitative method with a descriptive approach. The main objective is to find out how the Public Relations strategy used in building Brand Awareness of the Halal Product Guarantee Agency (BPJPH), in East Jakarta. The research findings reveal that BPJPH Public Relations implements a strategy based on Thomas L. Harris' public relations mix theory, which emphasizes the P.E.N.C.I.L.S. components: Publication, Event, News, Community Involvement, Information or Image, Lobbying and Negotiation, and Social Responsibility, all of which contribute significantly to the formation of Brand Awareness
Strategi Promosi Destinasi Wisata Cibubur Garden Eat dan Play dalam Meningkatkan Kunjungan Wisatawan Melalui Instagram Fitriya, Adinda; Kusumaningrum, Rastri; Mardiani Lubis, Flori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1123

Abstract

West Java has now become a very popular tourist destination, showing a significant increase in the number of visits. Data from the West Java Provincial Tourism and Culture Office recorded more than 22 million domestic tourists and 1,156 foreign tourists until the third quarter of 2022. A special focus on Bogor, one of the main destinations in West Java, shows its popularity among domestic tourists, especially at Bogor Botanical Gardens and Taman Safari. The importance of destination marketing, especially through social media, is recognized as a key factor in long-term tourism development. Therefore, research was conducted by adopting Regina Luttrell's concept entitled "Utilization of Instagram Social Media on @cibubur.garden Account as a Tourism Promotion Media." This research aims to analyze the promotional strategies carried out by Cibubur Garden through the Instagram account @cibubur.garden to increase the number of tourist visits. The research method used is a constructivist paradigm with a qualitative approach and descriptive research design. The main data was obtained through interviews with related parties of Cibubur Garden and direct observation of promotional activities through Instagram @cibubur.garden. The results show that Cibubur Garden Eat & Play successfully utilizes Instagram as the main tool in promoting its tourist destination. Instagram content involves the use of various features such as feeds, reels, and stories to maximize interaction and engagement with followers. This promotional strategy achieves the stages in the AIDA model (Attention, Interest, Desire, Action).
Strategi Marketing Public Relation NET. TV dalam Membangun Brand Awareness Melalui Aplikasi Netverse Widya Lestari, Fanny; Kusumaningrum, Rastri; Mardiana, Flori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1206

Abstract

Facing the development of digital technology, media companies such as TV stations in Indonesia are transforming by providing streaming services. Likewise, NET TV launched an Over the Top (OTT) platform called Netverse. In the midst of the popularity of OTT, companies must have the right strategy because of the intense competition with other OTT platforms that have been present first. This study aims to determine the marketing public relations strategy carried out by NET TV in building brand awareness through the Netverse application. This research uses planning theory by going through the stages of planning, implementation and evaluation, which cannot be separated from the concept of three ways strategy by Thomas L. Harris including pull, push, and pass. The method used is descriptive qualitative with data collection techniques in the form of interviews, observation, documentation and literature study. The results of this study indicate that NET's public relations strategy which utilizes media relations for publications, holds Net Goes to Campus events as a form of CSR, and community relations is quite successful in increasing Netverse downloader and viewer traffic. However, despite the increase, Netverse is still not at the top of mind stage so it still has to continue making efforts to expand Netverse's branding to the public.
Co-Authors Ana Fitriana Poerana Apriansyah, Pramudya Arifin, Ahmad Nur Aryani, Lina Aulia Rachman, Muhammad Wildan Ayalia, Yessica Ayyattika, Hanifah Azizah, Farah Nur Budhiarti, Tri Widya Dewi Yulianti Dwiyanto, Muhfid Firdaus Yuni Dharta Fitriya, Adinda Fitriyani Sigalingging, Windi Hariyanto, Fajar Hidayat, Zahra Rusydina Lubis, Fardiah Oktariani Lubis, Flori Mardiani Made Panji Teguh Santoso Magenda, Puspa Layam Kalimusada Maridaren Mardiana, Flori Mardiani Lubis, Flori Mayasari Mayasari, Mayasari Maylintang, Andien Muhammad Ramdhani, Muhammad Muslimah, Tikka Nayiroh, Luluatu Nugroho, Angga Septiano nurfitri nurkinan, nurkinan Nurul, Nurul Aeni OKY OXCYGENTRI Pahlevi, Farhan Hakim Pahlevi, Muhammad Haykal Panji Teguh Santoso, Made Prasetyo, Christabel Betsy Benita Rachel Pretty , Karisma Ramadhan, Muhamad Putra Ramdan, Wilman Akmal Satria, Dwi Wahyu Shabrina, Ghina Shafina, Rissa Alya Sofyan, Habib Ali Syifa Syarofi, Muhammad Tayo, Yanti Utamidewi, Wahyu Wahyu, Fachri Alfian Widya Budhiharti, Tri Widya Lestari, Fanny Yulianti, Mariam Geivira Nova Zainal Abidin