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Dewi, Aminar Sutra
Sekolah Tinggi Ilmu Ekonomi KBP
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Journal : Marketing Management Studies

 1 
The Impact of Product Quality, Price and Promotion on Axis Card Purchase Decisions On Students In Padang City Aminar Sutra Dewi; Putri Reno Intan
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.157 KB) | DOI: 10.24036/mms.v1i3.41

Abstract

During the Covid-19 pandemic, it began in March and until now people have spent more time at home playing on their gadgets and of course they want smooth communication so that their intended goals are achieved. Purchasing decisions on the use of a simcard must be right, and one of the sim cards that are being targeted by students or teenagers today is the Axis card. This study aims to test purchasing decisions on product quality, to test purchasing decisions on prices, to testing purchasing decisions on promotions, sampling method using saturated sampling technique as many as 78 samples, using multiple linear regression testing. The results showed that purchasing decisions have a positive and significant effect on product quality, purchasing decisions have a positive and significant effect on prices, and purchasing decisions have a positive and significant effect on promotions.
Co-Authors Abaharis, Henryanto Adila, Winda Afan Ananta Shakti Afriyeni, Afriyeni Aries Kasman Ariska Putri Ananda Asma Lidya Darniscaya Waruwu David David Devita, Weli Dewi, Mike Kusuma Elviza, Resti Fajri Arianto Fernando, Ronal Trio Fuji Rahmadani Gilang Pratama Putra Gina Septiana Gulo, Willyams Putra Gustina, Widia Habibah Habibah Habiburahman, Nanda Hidayati, Habibatul Ifdil Putra Ijratul Fajri Jefri Winanda Jumeidy, Reyhar Khadri Arisya Putra Martha, Lidya Mayliza, Riri Muhammad Andika Muharni, Riza Nadia Nadia Nanda Habiburahman Nola Hasrina Lova Novendra Adri Novita, Wellia Patria Nagara Pebrian, Ari Restu Permana, Redo Zulio Puteri Ekacuazti Yandri Putri Azizah Putri Lestari Ramadhani Putri Reno Intan Putri Wulandari Rahma Yuvika Rahmizal, Maizul Raihan Maghfira Elmin Ramadeni, Fesi Resi Novalia Resi Novalia Reva Amrilia Rida Rahim Rivandi, Muhammad Saputra, Gito Sari, Desfriana Sintia, Vika Solvia Oktavianti Solvia Oktavianti Suci Anggraini Suci Handayani Suryadi, Nanda Susanti, Febsri Sutiyem, Sutiyem Syadilah, Nurul Tiana, Elma Tiara Elka Savitri Utari, Bilgi Venny Gusmainy vira yulia viska Winda Yuliastuti Wirma Chentya Wulan Martha Hayani Yati, Refita Yendia, Apria Siska Yessy Sentya Gunawan Yessy Sentya Gunawan Yohan Fitriadi Yoliandra, Yoliandra Yudia Manila Sari Zulhendri, Andre Zulvia, Dewi Zusmawati Zusmawati