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Pendampingan Branding Improvement dan Digitalisasi Marketing Produk UMKM Berkah Alami “Brangkal Ketela” Desa Prayungan, Kabupaten Ponorogo Suminto, Ahmad; Putra, Alde Mulia; ‘Imari, Iqbal; Atmojo, Muhammad Saddam Alfarisi Tri; Sinaga, Faisal Abda’u; Adiman, Hasbi Ash Shiddiq; Saputra, Dwika Surya; Fatah, Abdul; Baharudin, Adi Ihza; Nawawi, Khizmi; Sya’roni, Ahmad; Fadilah, Habib Ahmad; Ali, Muhammad Zia Alfathoni; Ashada, Hafiz Diaz Adi
Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM Kepri) Vol. 3 No. 2 (2023): Volume 3 Nomor 2, 2023
Publisher : STAIN SULTAN ABDURRAHMAN KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/jppmkepri.v3i2.805

Abstract

Usaha mikro, kecil, dan menengah (UMKM) memegang peranan penting dalam memajukan ekonomi dan kesejahteraan masyarakat. Perkembangan era digitalisasi marketing, membuka wacana kepada pelaku ekonomi untuk memanfaatkan media daring (online) sebagai bagian dari peluang pasar yang lebih luas. Oleh sebab itu, pelaku ekonomi dituntut melakukan kerja sama dan terobosan agar produknya sampai kepada konsumen dengan cepat dan luas. Strategi pendampingan menjadi program utama yang diangkat oleh tim Kuliah Kerja Nyata (KKN) Kelompok 2 Universitas Darussalam Gontor sebagai bentuk pengabdian kepada masyarakat (PKM. Metode pelaksanaan pendampingan adalah Participatory Action Research (PAR). Adapun bentuk kegiatan utama pendampingan yaitu: 1) pendampingan bisnis usaha UMKM melalui re-branding produk; 2) pengembangan produksi dan pemasaran produk dalam menjangkau akses pasar lebih luas; 3) digitalisasi marketing: strategi pemasaran produk melalui media sosial. Hasil pengabdian ini menunjukkan adanya kenaikan omzet pendapatan penjualan yang cukup signifikan setelah adanya program pendampingan. Sebelumnya dalam setiap produksi, hanya diperlukan mentahan ketela sebanyak tiga kuintal. Setelah adanya program pendampingan meningkat menjadi enam kuintal. Dapat disimpulkan bahwa program pendampingan branding improvement dan digitalisasi marketing menunjukkan peningkatan produksi. Pertumbuhan omzet pendapatan penjualan produk meningkat sebanyak 90 persen, tentu juga didukung kontribusi pemasaran yang bertambah luas.
Ekonomi Dalam Pandangan Islam dan Perannya Dalam Peningkatan Daya Saing Sumber Daya Manusia Suminto, Ahmad; Ramdani Harahap, Soritua Ahmad; Zulqurnaini, Ahmad Budi
Invest Journal of Sharia & Economic Law Vol. 1 No. 1 (2021): INVEST - Vol. 1 No. 1 (2021)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v1i1.2564

Abstract

This study aims to explain the economy from an Islamic perspective: and its role in increasing human resources and the economic development of Islam. This study uses a library research method with a descriptive-analytic qualitative approach, namely explaining and describing the object of research and then analyzing it from the perspective of the Islamic economic system. The results of this study indicate that, First, Islam views the economy as implemented with an attitude towards property ownership, absolute ownership of everything on earth belongs to Allah SWT. Human ownership is only relative, limited to carrying out the mandate of managing and utilizing according to His provisions. The status of assets in Islam is a mandate or deposit (as a truth) from Allah SWT to humans who have the capacity to be His creatures. Meanwhile, from the point of view of monotheism, humans as economic subjects are only limited to trustees. Second, the concept of Islamic economic development demands and makes humans to awaken human nature, namely the birth of a balance between happiness in the world and in the hereafter. This role has implications for the concern for development in Islam itself which emphasizes both physical and metaphysical elements. In addition to physical indicators, Islamic development also pays close attention to moral and spiritual aspects that are not shared by conventional development focus. The concepts of tawhid, khilafah, and 'are inseparable from the foundations of economic development in Islam. 
Management of the Management Strategy of the Giwangan Traditional Main Market by the Special Region Government of Yogyakarta Lesmana, Meichio; Fratama, Akbar Zulfia; Rosmitha, Siti Nurma; Suminto, Ahmad
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17660

Abstract

Government management and strategy in managing traditional markets is very necessary, seeing the conditions of traditional markets which if not considered, will have an impact and reduce public interest in conducting transactions in traditional markets due to the influence of modern markets. The purpose of this study was to describe the management strategy of the Giwangan wholesale market by the government of the Special Region of Yogyakarta (DIY). This type of research uses descriptive-qualitative with a SWOT analysis approach. The data used are primary data obtained through observation, interview, observation, Focus Group Discussion (FGD) and documentation. This study also uses a phenomenological approach to case studies. The results showed that the implementation carried out by the government of the Special Region of Yogyakarta in the management of the Giwangan traditional wholesale market was quite effective, namely the implementation of several market management programs in terms of planning, structuring, organizing, field action, as well as monitoring and evaluation. In market management, the DKI government takes a two-way approach. First, an infrastructure approach with infrastructure improvements and additions, a program to rearrange market conditions in 2022, greeting traders once a week, gotong royong with associations, and exercising with market traders. Second, the non-physical approach is the application of regional regulations and mayoral regulations. This has an impact on the welfare of the people of Yogyakarta.
PENDAMPINGAN DESAIN LOGO DAN PERANCANGAN KATALOG PRODUK UMKM ROTI GILANG ARUM SEBAGAI STRATEGI PENINGKATKAN PRODUKTIVITAS Umam, Khoirul; Suminto, Ahmad; Syahrinda, Zakiki; Azis, Muhammad Gymnastiar
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2273

Abstract

Usaha Mikro Kecil Menengah (UMKM) yang paling banyak berkembang saat ini adalah UMKM di bidang kuliner, seperti makanan dan minuman atau sering disebut sebagai FnB (Food and Beverage). Banyaknya UMKM yang bergerak di bidang kuliner, maka para pelaku usaha memerlukan strategi yang relevan untuk meningkatkan produktivitasnya dan memperluas akses pasar yang lebih luas. Salah satunya dengan pendampingan desain logo dan perancangan katalog produk UMKM “Roti Gilang Arum” sebagai strategi peningkatkan produksi. Tahapan pelaksanaan pendampingan dimulai dari observasi, analisis lapangan, interview bersama mitra sertadokumentasi dengan metode pelaksanaan pendampingan adalah Participatory Action Research (PAR). PAR adalah metode penyadaran masyarakat mengenai potensi dan masalah yang ada serta mendorong keikutsertaan atau partisipasi masyarakat dalam kegiatan perubahan yang akan dilaksanakan. Keberhasilan program pendampingan katalog produk UMKM “Roti Gilang Arum” dapat dijadikan referensi untuk para pelaku usaha dan bermanfaat untuk memasarkan dan meningkatkan hasil produksinya ke pangsa pasar yang lebih luas. Secara khusus dengan adanya pelatihan desain grafis produk UMKM juga dapat mendorong dalam perancangan katalog produk UMKM "Roti Gilang Arum" sebagai strategi peningkatkan produksi di era digitalisasi marketing dan output riil dari pengabdian masyarakat oleh tim KKN-Tematik 35 ini terwujudnya peningkatan produktivitas dan menjadikan produk yang berdaya saing.
Ekonomi Dalam Pandangan Islam dan Perannya Dalam Peningkatan Daya Saing Sumber Daya Manusia Suminto, Ahmad; Ramdani Harahap, Soritua Ahmad; Zulqurnaini, Ahmad Budi
Invest Journal of Sharia & Economic Law Vol. 1 No. 1 (2021)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.206 KB) | DOI: 10.21154/invest.v1i1.2564

Abstract

This study aims to explain the economy from an Islamic perspective: and its role in increasing human resources and the economic development of Islam. This study uses a library research method with a descriptive-analytic qualitative approach, namely explaining and describing the object of research and then analyzing it from the perspective of the Islamic economic system. The results of this study indicate that, First, Islam views the economy as implemented with an attitude towards property ownership, absolute ownership of everything on earth belongs to Allah SWT. Human ownership is only relative, limited to carrying out the mandate of managing and utilizing according to His provisions. The status of assets in Islam is a mandate or deposit (as a truth) from Allah SWT to humans who have the capacity to be His creatures. Meanwhile, from the point of view of monotheism, humans as economic subjects are only limited to trustees. Second, the concept of Islamic economic development demands and makes humans to awaken human nature, namely the birth of a balance between happiness in the world and in the hereafter. This role has implications for the concern for development in Islam itself which emphasizes both physical and metaphysical elements. In addition to physical indicators, Islamic development also pays close attention to moral and spiritual aspects that are not shared by conventional development focus. The concepts of tawhid, khilafah, and 'are inseparable from the foundations of economic development in Islam.  
PENINGKATAN PRODUKTIVITAS UMKM BRANGKAL KETELA “BERKAH ALAMI” DESA PRAYUNGAN, PONOROGO BERBASIS FAKTOR PRODUKSI Nasrudin Fajri, Mohammad Zen; Suminto, Ahmad
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 2 (2024): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i2.3787

Abstract

Terdapat sejumlah 39.650 unit usaha mikro kecil dan menengah (UMKM) yang tersebar di seluruh wilayah Ponorogo. Jumlah tersebut selalu mengalami peningkatan tiap tahunnya sehingga mampu mendorong ekonomi di Ponorogo tumbuh sampai 5,5% pada 2022. Dengan demikian, penting adanya program-program peningkatan kualitas UMKM baik oleh pemerintah maupun pihka-pihak yang lain. Diantara UMKM di Ponorogo yang perlu ditingkatkan adalah usaha brangkal ketela “Berkah Alami” yang dimiliki oleh keluarga Ibu Umi Hasanah di Desa Prayungan, Kecamatan Sawoo, Ponorogo. Berdasarkan faktor-faktor produksi, kendala yang dihadapi oleh mitra ini diantaranya adalah (1) faktor modal, keterbatasan modal berupa peralatan yang dimliki oleh mitra dan (2) faktor bahan baku, keterbatasan bahan baku ketela karena faktor cuaca, (3) faktor tenaga kerja berupa keterbatasan jumlah tenaga kerja. Berdasarkan hal tersebut, kegiatan ini bertujuan untuk meningkatkan produktivitas mitra melalui faktor produksi. Untuk mencapai tujuan tersebut, mitra diberikan pelatihan pemasaran digital, tambahan alat produksi dan penyuluhan tentang peningkatan produktivitas berbasis faktor produksi. Target dan dari kegiatan ini telah tercapai yaitu peningkatan produktivitas melalui efisiensi waktu produksi dimana mitra dapat meningkatkan produktivitasnya dari mampu menghasilkan 25 kg brangkal dalam waktu 3 hari menjadi 25kg-30kg dalam waktu 2 hari saja.
Analisis Pengaruh Corporate Social Responsbility, Islamic Banking Service Quality dan Corporate Image terhadap Loyalitas Nasabah di Bank BRISyariah Kantor Cabang Pembantu Ponorogo Suminto, Ahmad; Maharani, Shinta
El-Barka Journal of Islamic Economics and Business Vol. 3 No. 1 (2020)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v3i1.2013

Abstract

Abstract: This study aims to analyze the influence of Corporate Social Responsibility (CSR), Islamic Banking Service Quality (IB-SQ) and Corporate Image on Customer Loyalty. The population in this study is the customer of PT BRISyariah Ponorogo Sub-Branch Office with a sample size of 100 respondents. This type of research is explanatory research that explains the causal relationship between variables and their effect on the dependent variable using the associative-quantitative approach. The sampling technique is based on the non-probability sampling method. Data quality validity test for the questionnaire was carried out by Pearson's correlation method, while the questionnaire reliability test used Cronbach’s alpha method. Data analysis was performed using multiple linear regression and hypothesis testing using partial statistical tests (T-tests) and simultaneous statistical tests (F-tests). Based on the results of multiple linear regression analysis shows that partially the Corporate Social Responsibility (CSR) variable has no influence on customer loyalty at PT BRISyariah KCP Ponorogo with a Tcount value of -0.994. Partially Islamic Banking Service Quality (IB-SQ) variables have an influence on customer loyalty at PT BRISyariah KCP Ponorogo with a THitung value of 2.684. Partially, the Corporate Image variable has an influence on customer loyalty at PT BRISyariah KCP Ponorogo with a Tcount value of 5.321. Then the variable Corporate Social Responsibility (CSR), Islamic Banking Service Quality (IB-SQ) and Corporate Image have an influence on customer loyalty at PT BRISyariah KCP Ponorogo simultaneously with a Fcount value of 66,900.Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Corporate Social Responsbility (CSR), Islamic Banking Service Quality (IB-SQ) dan Corporate Image terhadap Loyalitas Nasabah. Populasi dalam penelitian ini adalah nasabah PT BRISyariah Kantor Cabang Pembantu Ponorogo dengan jumlah sampel 100 responden. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab-akibat antar variabel dan pengaruhnya terhadap variabel dependent dengan menggunakan pendekatan assosiatif-kuantitatif. Teknik pengambilan sampel berdasarkan metode non-probability sampling. Uji kualitas data validitas kuesioner dilakukan dengan metode korelasi pearson’s correlation, sedangkan uji reliabilitas kuesioner menggunakan metode cronbach’s alpha. Analisis data dilakukan dengan metode regresi linier berganda dan uji hipotesis dengan menggunakan uji statistik parsial (T-test) dan uji statistik simultan (F-test). Berdasarkan hasil analisis regresi linier berganda menunjukkan bahwa secara parsial variabel Corporate Social Responsbility (CSR) tidak mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo dengan nilai THitung sebesar -0,994. Secara parsial variabel Islamic Banking Service Quality (IB-SQ) mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo dengan nilai THitung sebesar 2,684. Secara parsial variabel Corporate Image mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo dengan nilai THitung sebesar 5,321. Kemudian variabel Corporate Social Responsbility (CSR), Islamic Banking Service Quality (IB-SQ) dan Corporate Image mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo secara simultan dengan nilai FHitung sebesar 66,900.
The Mediating Role of Customer Satisfaction Between Service Quality and Customer Loyalty According to An Islamic Perspective Imari, Iqbal '; Suminto, Ahmad; Gololo, Ibrahim Aliyu
IKONOMIKA Vol 6, No 1 (2021)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v6i1.10092

Abstract

This study aims at determining whether customer satisfaction mediates the relationship between service quality and customer loyalty in La-Tansa Transport Gontor, then analyze it with the Islamic principles. This study is quantitative with primary data which is in the form of questionnaires filled by 109 customers. Service quality, customer satisfaction, and customer loyalty were measured in 5-scale likert. Regression analysis was used to analyse the mediating effect. The result shows that customer satisfaction is a mediating variable between service quality and customer loyalty. These results indicate that customers of La-Tansa Transport get sufficient service quality, feel satisfied towards the service, and have had the loyalty to the business. It could be explained because La-Tansa Transport follows the Islamic values in providing service and engaging with customers
Bullish and Bearish Strategies Based on Technical Analisys: MACD, RSI, and SO JII30 2025 Huda, Miftahul; Afif, Mufti; Suminto, Ahmad; Zaharani, Amelia Putri Arizka
Journal of Economics, Law, and Humanities Vol. 4 No. 2 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i2.5282

Abstract

The purpose of this study is to enhance public literacy in the use of Islamic investment applications to prevent fraud and minimize losses in stock trading. Along with global technology advancement, trading activities have become more effective and efficient, requiring individuals to be financially literate in managing their assets. One productive financial management strategy is investment in the Islamic capital market, which allows funds to grow without violating Sharia principles such as gharar and maisir. This study employs a descriptive qualitative method by analyzing time series data over six months, from January to June 2025. The data were analyzed using three technical indicators: Moving Average Convergence Divergence (MACD), Relative Strength Index (RSI), and Stochastic Oscillator (SO), to determine bullish and bearish positions in stock trading. The findings indicate that using a single technical indicator is ineffective in providing accurate buy and sell signals. In contrast, combining all three indicators proves to be more effective in improving the accuracy of technical analysis and supporting investment decisions that comply with Sharia principles. This research is expected to serve as a reference for novice investors to understand the importance of financial literacy and the application of technical analysis in Islamic stock investments.