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All Journal SAINSMAT JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Jurnal Ilmiah Wahana Pendidikan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Manajemen dan Ekonomi Terapan Jurnal Social Society Jurnal Ilmiah Manajemen Dan Kewirausahaan Optimal: Jurnal Ekonomi dan Manajemen
Marsal
Universitas Andi Djemma
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Layanan dan Brand Trust terhadap Loyalitas Pelanggan pada Café Hill&Tiff Palopo Marsal Marsal; Muh. Fadhli Febrian; Alda Azzahra; Agung Syahputra; Jusrianti Malino
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4923

Abstract

This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.
PENGARUH FASILITAS KERJA, BEBAN KERJA DAN TEAMWORK TERHADAP KINERJA PENGAWAI DINAS PEMADAM KEBAKARAN DAN PENYELAMATAN KABUPATEN LUWU SEKTOR WALENRANG Kartila, Kartila; Elsa, Elsa; Tobade, Marni Yulianti; Marsal, Marsal; Ardhana, Muhammad Anugrah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.183

Abstract

This study aims to analyze the influence of work facilities, workload, and teamwork on the performance of employees at the Luwu Regency Fire and Rescue Service, Walenrang Sector. The background of this study is based on the importance of service quality and firefighter preparedness, which are significantly influenced by the availability of work facilities, the workload faced, and the ability to work together as a team. The research method used was a quantitative approach, with questionnaires distributed to employees as respondents. Data were analyzed using multiple linear regression to determine the influence of each independent variable on employee performance. The results showed that work facilities had a positive and significant effect on employee performance, meaning that the better the facilities available, the higher the performance. Workload had a significant negative effect on performance, indicating that a high workload tends to decrease employee effectiveness and productivity. Meanwhile, teamwork had a significant positive effect on performance, where solid teamwork can improve coordination, effectiveness, and success in carrying out rescue tasks. Simultaneously, these three variables significantly influenced employee performance. This study concludes that improving employee performance in the Walenrang Sector of the Luwu Regency Fire and Rescue Service can be achieved through the provision of adequate work facilities, proportional workload management, and strengthening teamwork among team members.
Improving the Performance of Women's MSMEs in Palopo City through Work-Life Balance, Social Capital, and Knowledge Management Marsal, Marsal; Febrian, Muh. Fadli; Erwina, Erwina; Munawir, Munawir; Nurjannah, Nurjannah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3188

Abstract

This study aims to analyze the influence of Work-Life Balance, Social Capital, and Knowledge Management on improving the performance of women's MSMEs in Palopo City. MSMEs play a strategic role in the Indonesian economy by absorbing most of the workforce and contributing significantly to the national GDP. In Palopo City, the majority of MSMEs are managed by women who face dual challenges as entrepreneurs and homemakers. The research employs a quantitative method, with women MSME respondents selected through an incidental sampling technique, yielding a sample size of 200. Data analysis uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research results show that all variables have positive and significant effects on MSME performance. Knowledge Management provides the most substantial contribution, followed by Work-Life Balance and Social Capital. These findings confirm that the ability to manage knowledge becomes the main competitive advantage in the digital era, while work-life balance and social capital remain vital in business success. Respondents are predominantly in productive age groups, married, have secondary or higher education levels, and fall into the micro-enterprise category. This research provides theoretical contributions to the development of models of women's MSME performance and practical recommendations for women's economic empowerment policies that consider holistic aspects, including knowledge management, work-life balance, and social capital development. Practical implications indicate the need for a comprehensive approach to MSME empowerment programs that not only focus on technical business aspects but also consider knowledge management, work-life balance, and social network development to achieve optimal performance.
Pengaruh Budaya Organisasi dan Knowledge Management terhadap Pengembangan Human Capital Pegawai di Era Digital pada Kantor Samsat Kota Palopo Amri Amri; Marsal Marsal; Tytha Fricilia; Indriani Ines Pasang; Dian Avivah
Journal Social Society Vol. 6 No. 1 (2026): Januari - Maret 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.1.2026.950

Abstract

Urgensi penelitian ini terletak pada pentingnya transformasi digital dalam sektor pelayanan publik yang menuntut peningkatan kompetensi, keterampilan, dan daya adaptasi pegawai agar mampu menghadapi perubahan teknologi yang cepat. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan knowledge management terhadap pengembangan human capital pada pegawai Kantor Samsat Kota Palopo di era digital. Penelitian menggunakan pendekatan kuantitatif dengan dukungan data kualitatif (mixed methods). Populasi penelitian adalah seluruh pegawai Samsat Kota Palopo, baik pegawai tetap maupun kontrak, dengan sampel sebanyak 100 responden yang ditentukan melalui teknik purposive sampling menggunakan kriteria masa kerja minimal satu tahun. Instrumen utama berupa kuesioner skala Likert lima poin untuk mengukur budaya organisasi, praktik knowledge management, dan pengembangan human capital, dilengkapi wawancara mendalam, observasi, dan dokumentasi sebagai data pendukung. Analisis data dilakukan dengan regresi linear berganda menggunakan SPSS, dengan uji validitas melalui korelasi product moment dan reliabilitas menggunakan Cronbach’s Alpha. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh positif dan signifikan terhadap knowledge management dan pengembangan human capital, serta knowledge management juga berpengaruh signifikan terhadap pengembangan human capital. Temuan ini menegaskan bahwa budaya organisasi yang adaptif dan praktik knowledge management yang efektif menjadi kunci keberhasilan pengembangan kapasitas pegawai di era digital. Penelitian ini memberikan implikasi praktis bagi instansi pelayanan publik untuk memperkuat budaya kerja inovatif dan sistem manajemen pengetahuan sebagai strategi pengembangan SDM. Keterbatasan penelitian terletak pada ruang lingkup yang hanya mencakup satu instansi, sehingga penelitian selanjutnya disarankan memperluas objek kajian ke lembaga publik lain atau menggunakan pendekatan longitudinal untuk mengukur dinamika perubahan secara lebih mendalam
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada Erafone Kota Palopo Reski Nurhasizah; Amira Erlita Luddu; Marsal Marsal; Rosnida Rosnida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.13566

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kinerja karyawan pada Erafone Kota Palopo, baik secara parsial maupun simultan. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh karyawan Erafone Kota Palopo yang berjumlah 36 orang, dengan teknik pengambilan sampel jenuh (sensus) sehingga seluruh populasi dijadikan sampel. Pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi dokumentasi, kemudian dianalisis menggunakan analisis regresi linear berganda, uji validitas, uji reliabilitas, uji F, uji t, serta koefisien determinasi dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa kompensasi dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan, dengan nilai F hitung sebesar 8,368 dan signifikansi 0,001 (< 0,05), serta nilai R Square sebesar 0,336 yang berarti kedua variabel mampu menjelaskan 33,6% variasi kinerja karyawan. Secara parsial, kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan (t hitung 2,448; sig. 0,020), sedangkan lingkungan kerja tidak berpengaruh signifikan terhadap kinerja karyawan (t hitung 1,408; sig. 0,168). Berdasarkan temuan tersebut, Erafone Kota Palopo disarankan untuk terus mempertahankan dan meningkatkan sistem kompensasi, sekaligus menjaga kualitas lingkungan kerja guna mendukung kenyamanan karyawan dalam bekerja.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, dan Motivasi terhadap Kinerja Pegawai pada Dinas Pemadam Kebakaran dan Penyelamatan Sektor Palopo Nirmala Nirmala; I Kadek Riki S; Novia Novia; Amri Amri; Marsal Marsal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8262

Abstract

Human resources (HR) are a vital asset for every organization as they act as planners, implementers, and drivers in achieving organizational goals. Employee performance is the main indicator of organizational success, measured by the quality and quantity of work results in accordance with assigned tasks. In an organizational context, employee performance is influenced by multiple factors, including leadership style, motivation, and work environment. Leadership style reflects the behavioral norms applied by supervisors in influencing employees, which can either encourage or hinder performance. Motivation plays a crucial role in fostering enthusiasm, responsibility, and productivity, while a conducive work environment enhances comfort and supports harmonious working relationships that positively impact performance. This study focuses on the Fire and Rescue Department of Palopo Sector, which has unique characteristics of high-risk fieldwork and challenging environmental conditions, such as exposure to heat, dust, and direct interaction with the public. Using a quantitative approach, the study surveyed both civil servant and non-civil servant employees to analyze the influence of leadership style, work environment, and motivation on performance. Data were collected through questionnaires and analyzed using multiple regression techniques. The results are expected to demonstrate that all three variables—leadership style, work environment, and motivation—have both partial and simultaneous effects on employee performance. The findings of this study can provide practical insights for organizational leaders in improving human resource management, particularly in work environments with high levels of risk and responsibility.
Pengaruh Disiplin Kerja dan Motivasi terhadap Produktivitas Kerja Karyawan pada PT Columbus Palopo Indri Sulistiawaty B.; Genofefa Salfines M.; Eirene Eirene; Marsal Marsal; Amri Amri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12794

Abstract

Abstract. This study aims to determine the effect of work discipline and work motivation on employee productivity at PT Columbus Palopo. This research used a quantitative approach with an associative design. The population consisted of 36 employees of PT Columbus Palopo, and a saturated sampling technique was used so that all 36 employees became research respondents. Data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression analysis, coefficient of determination (R²), t-test, and F-test. The results show that work discipline and motivation simultaneously do not have a significant effect on employee productivity, with a significance value of 0.089 > 0.05. Partially, work discipline has a significant effect on employee productivity, with a significance value of 0.042 < 0.05, whereas motivation does not have a significant effect, with a significance value of 0.146 > 0.05. The coefficient of determination (R²) of 0.136 indicates that work discipline and motivation explain 13.6% of the variation in employee productivity, while the remaining 86.4% is explained by other factors outside the scope of this study. These findings provide input for the company to strengthen work discipline while considering other factors that may contribute to employee productivity.
Co-Authors Abdu, Ardiansyah Agung Syahputra Alda Azzahra Amira Erlita Luddu Amri Amri Amri Amri Aprianti, Dini Ardhana, Muhammad Anugrah B. Bakhtiar Bakhtiar Bakhtiar, B. Dian Avivah Didiharyono, D. Eirene Eirene Elas Fitriyani elsa, elsa Erwina Erwina, Erwina Genofefa Salfines M. Haslinda Haslinda, Haslinda I Kadek Riki S Indri Sulistiawaty B. Indriani Ines Pasang Jusrianti Malino Kartila, Kartila Ketut Listiani Mercy Paurin Muh Fadhli Febrian A Muh Fadli Febrian Munawir Munawir Natasya Nirmala Nirmala Novia Novia Nurjannah Nurjannah Putu Novi Andini Qur'ani, Besse Raba Nathaniel Reski Nurhasizah Riyanti, Rosita Rosnida Rosnida Sadita Dandupa Sari, Emira Suparman Manuhung Tasik, Friskah Rante Tenrigau, Andi Mattingaragau Teriade, Teriade Tobade, Marni Yulianti Tonapa, Hilda Damayanti Tytha Fricilia Yustika Adelia