Articles
<![CDATA[IMPLEMENTASI GOOD BUSINESS PRACTICES UKM DODOL DI KECAMATAN TENJO, KABUPATEN BOGOR ]]>
<![CDATA[Iswariyadi, Arief]]>;
<![CDATA[Annas, Mohammad]]>;
<![CDATA[Prawira, Oqke]]>;
<![CDATA[Armielia, Adestya Ayu]]>;
<![CDATA[Alfian, Erwin]]>
<![CDATA[ Jurnal Sinergitas PKM & CSR Vol 8, No 1 (2024): APRIL ]]>
Publisher : <![CDATA[Universitas Pelita Harapan ]]>
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DOI: 10.19166/jspc.v8i1.8091
<![CDATA[Sebagaimana pengusaha UKM (Usaha Kecil Menengah) pada umumnya, pengusaha UKM Dodol juga menghadapi banyak masalah, antara lain: praktek produksi yang belum memenuhi standar higienes, belum adanya pengelolaan keuangan yang baik dan praktek pemasaran yang masih tradisional. Disamping itu pengusaha UKM Dodol pada umumnya juga belum memikirkan tentang branding. Pengembangan branding ini akan bisa menarik konsumen baru dan mempertahankan loyalitas konsumen yang sudah ada. Berdasarkan permasalahan yang dihadapi oleh UKM, tujuan dari program pengabdian kepada masyarakat ini mencakup: 1) Sosialisasi dan pendampingan implementasi manajemen produksi, keuangan dan pemasaran produk dan procurement; 2) Penciptaan branding dengan pembuatan logo dan packaging yang menarik. Pengabdian Kepada Masyarakat ini yang menjadi sasaran adalah pengusaha UKM Dodol di Kecamatan Tenjo, Kabupaten Bogor dengan jumlah yang berpartisipasi sebanyak 10 UKM. Para pengusaha UKM Dodol telah mengadopsi proses pengolahan yang sesuai standar kebersihan, telah mulai melakukan pembukuan keuangan, melakukan pemasaran dengan memanfaatkan teknologi informasi untuk menunjang pemasaran produknya dan procurement bahan baku. Disamping itu pengusaha UKM juga telah membuat logo dan packaging yang menarik untuk dodol yang diproduksinya. ]]>
<![CDATA[WHAT IS COMPANY IMAGE AS A MODERATION VARIABLE FOR CUSTOMER SATISFACTION IN THE EXPEDITION BUSINESS? ]]>
<![CDATA[Humairoh, Humairoh]]>;
<![CDATA[Annas, Mohammad]]>
<![CDATA[ Dynamic Management Journal Vol 8, No 1 (2024): January ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tangerang ]]>
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DOI: 10.31000/dmj.v8i1.10271
<![CDATA[The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on company image, company image has a positive but not significant influence on customer satisfaction and company image is not a moderating variable between service quality and customer satisfaction.]]>
<![CDATA[Cellular Tower Transporter’ Sustainable Service Level: How to Handle Complaints and Earns Loyalty ]]>
<![CDATA[Annas, Mohammad]]>;
<![CDATA[Humairoh]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijdbm.v4i3.1824
<![CDATA[The study aims to uncover the service level of major cellular providers in Indonesia. The stages of the research included the determination of point where cellular towers are built as well as the density of the telecommunication traffic in particular regions in Indonesia. The users of the cellular towers are representatives of the companies from certain logistics establishment that utilizing the existence of the towers. Twelve spots of cellular towers were taken as research objects with 155 users representing their companies who uses and utilizing the cellular towers for various of businesses dominantly in logistics businesses. Structural equation model analysis were implemented to seek the affects of each variables. The result showed that all the data collected were supporting the hypotheses and this result were also showed that loyalty towards service delivered and complaints might occur parallelly.]]>
<![CDATA[Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing) ]]>
<![CDATA[Adam, Mochammad Riyadh Rizky]]>;
<![CDATA[Handra, Tessa]]>;
<![CDATA[Annas, Mohammad]]>
<![CDATA[ Technomedia Journal Vol 7 No 2 October (2022): TMJ (Technomedia Journal) ]]>
Publisher : <![CDATA[Pandawan Incorporation, Alphabet Incubator Universitas Raharja ]]>
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DOI: 10.33050/tmj.v7i2.1905
<![CDATA[Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. Dukungan selebriti adalah strategi komunikasi pemasaran umum untuk membangun citra merek dan kesadaran merek. Penelitian ini mencoba menganalisis factor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti. Penelitian ini memiliki empat variabel yaitu celebrity endorser, advertisement, brand image, dan brand awareness. Sampel dalam penelitian ini adalah 293 konsumen produk X. Metode analisis dalam penelitian ini adalah analisis partial least squares (PLS). Hasil penelitian menyatakan bahwa seluruh hipotesis signifikan. Terdapat pengaruh celebrity endorser terhadap brand image, terdapat pengaruh advertisement terhadap brand image, terdapat pengaruh brand image terhadap brand awareness, terdapat pengaruh celebrity endorser terhadap brand awareness yang dimediasi oleh brand image, dan terdapat pengaruh advertisement terhadap brand awareness yang dimediasi oleh brand image. Hasil penelitian ini sangat berguna dalam analisis faktor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti]]>
<![CDATA[IMPLEMENTASI GOOD BUSINESS PRACTICES UKM DODOL DI KECAMATAN TENJO, KABUPATEN BOGOR ]]>
<![CDATA[Iswariyadi, Arief]]>;
<![CDATA[Annas, Mohammad]]>;
<![CDATA[Prawira, Oqke]]>;
<![CDATA[Armielia, Adestya Ayu]]>;
<![CDATA[Alfian, Erwin]]>
<![CDATA[ Jurnal Sinergitas PKM & CSR Vol. 8 No. 1 (2024): APRIL ]]>
Publisher : <![CDATA[Universitas Pelita Harapan ]]>
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Download Original
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DOI: 10.19166/jspc.v8i1.8091
<![CDATA[Sebagaimana pengusaha UKM (Usaha Kecil Menengah) pada umumnya, pengusaha UKM Dodol juga menghadapi banyak masalah, antara lain: praktek produksi yang belum memenuhi standar higienes, belum adanya pengelolaan keuangan yang baik dan praktek pemasaran yang masih tradisional. Disamping itu pengusaha UKM Dodol pada umumnya juga belum memikirkan tentang branding. Pengembangan branding ini akan bisa menarik konsumen baru dan mempertahankan loyalitas konsumen yang sudah ada. Berdasarkan permasalahan yang dihadapi oleh UKM, tujuan dari program pengabdian kepada masyarakat ini mencakup: 1) Sosialisasi dan pendampingan implementasi manajemen produksi, keuangan dan pemasaran produk dan procurement; 2) Penciptaan branding dengan pembuatan logo dan packaging yang menarik. Pengabdian Kepada Masyarakat ini yang menjadi sasaran adalah pengusaha UKM Dodol di Kecamatan Tenjo, Kabupaten Bogor dengan jumlah yang berpartisipasi sebanyak 10 UKM. Para pengusaha UKM Dodol telah mengadopsi proses pengolahan yang sesuai standar kebersihan, telah mulai melakukan pembukuan keuangan, melakukan pemasaran dengan memanfaatkan teknologi informasi untuk menunjang pemasaran produknya dan procurement bahan baku. Disamping itu pengusaha UKM juga telah membuat logo dan packaging yang menarik untuk dodol yang diproduksinya. ]]>
<![CDATA[Determinants Factors Turnover Intention of Employees In Trading and Furniture Manufacture Company ]]>
<![CDATA[Savira, Brisha]]>;
<![CDATA[Annas, Mohammad]]>;
<![CDATA[Tannady, Hendy]]>
<![CDATA[ Bulletin of Counseling and Psychotherapy Vol. 6 No. 1 (2024): Bulletin of Counseling and Psychotherapy ]]>
Publisher : <![CDATA[Kuras Institute ]]>
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DOI: 10.51214/00202406863000
<![CDATA[In the workplace, workers are crucial to the accomplishment of organizational objectives. As a result, it is critical for businesses to comprehend the variables that may affect employee retention. Employee turnover intention is one element that should be taken very seriously since it can negatively affect the success of the organization. The purpose of this study is to examine the relationship between work engagement, salary satisfaction, training satisfaction, and performance appraisal satisfaction and turnover intention. Quantitative approaches are employed in this study. All of the participants in this study are employees. Through the use of non-probability approaches, particularly judgment sampling, the sample was chosen. There were one hundred samples used in this study. Researchers employed primary data collected through in-depth interviews and the distribution of questionnaires to every employee. The data in this study was analyzed using the SmartPLS 4th edition software. The data analysis results indicate that work engagement is positively influenced by training satisfaction. There is a positive correlation between work engagement and performance appraisal satisfaction. Work engagement is also positively affected by pay satisfaction. Employee turnover intentions are negatively affected by work involvement. Additionally, job engagement positively impacts turnover intentions, acting as a mediator between training satisfaction and work engagement. Work participation serves as a mediator between employee turnover intentions and wage satisfaction, as well as performance appraisal satisfaction, both of which have a positive and significant impact on turnover intentions]]>
<![CDATA[Driving Business Performance through Lean and Cloud-Based Supply Chain Integration: Evidence from the Oil and Gas Sector ]]>
<![CDATA[Sultan, Muhammad Habifian]]>;
<![CDATA[Hasan, Djohan Gunawan]]>;
<![CDATA[Annas, Mohammad]]>
<![CDATA[ Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 2 (2025): June ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/multidiscience.v2i2.407
<![CDATA[This study examines the synergistic impact of Lean Supply Chain Management (LSCM) and Cloud-Based Supply Chain (CSSC) integration on business performance within Indonesia’s oil and gas sector. Amidst global supply chain disruptions and Indonesia’s transition toward sustainable energy, optimizing supply chain efficiency has become a strategic imperative. While prior research highlights the benefits of LSCM in developed markets, its interaction with digital technologies in emerging economies remains underexplored. Adopting a positivist approach, this study employs a quantitative methodology, collecting data from 217 professionals in Indonesia’s oil and gas industry through structured questionnaires. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research evaluates the direct and mediated effects of Just-In-Time (JIT) and Total Quality Management (TQM) practices on business performance, with CSSC as a mediator. Results confirm that both JIT and TQM significantly enhance business performance, with CSSC playing a pivotal mediating role by improving supply chain visibility, agility, and operational efficiency. The findings underscore the importance of integrating lean practices with cloud-based digital solutions to drive resilience and competitive advantage in volatile markets. This study contributes actionable insights for practitioners seeking to align operational excellence with digital transformation, offering a model for sustainable supply chain management in resource-intensive industries.]]>
<![CDATA[The Effect of Entrepreneurship Education and Self-Efficacy on Students' Entrepreneurial Attitude and Entrepreneurial Intention ]]>
<![CDATA[Ferdianto, Martinus Gilbert]]>;
<![CDATA[Annas, Mohammad]]>;
<![CDATA[Tannady, Hendy]]>
<![CDATA[ Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS ]]>
Publisher : <![CDATA[Yayasan Gema Bina Nusantara ]]>
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DOI: 10.61487/jssbs.v3i1.123
<![CDATA[Entrepreneurship is an important factor in economic development and economic progress in a country. Students become one of the role holders in making the entrepreneurship. By studying the factors that influence students' attitudes and willingness to innovate and express themselves, they can improve their performance for entrepreneurship. From the perspective of planned behavior theory, it can analyze the influence of entrepreneurship education on students and student self-efficacy on students' attitudes and interests in entrepreneurship. This study used a sample of 166 students in DKI Jakarta by distributing questionnaires in the form of a Google form, which later the data obtained would be tested for hypotheses and the results obtained. First, entrepreneurship education for students has a significant positive effect on entrepreneurial intentions, but has no effect on students' entrepreneurial attitudes. Student self-efficacy has a significant positive effect on entrepreneurial attitudes and entrepreneurial intentions of students.]]>
<![CDATA[How Distributors’ Service Quality Drove Revisit Intention: Evidence Of Music Conventions And Exhibitions ]]>
<![CDATA[Annas, Mohammad]]>;
<![CDATA[Humairoh, Humairoh]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v5i3.2176
<![CDATA[The study aimed to analyze relationship factors affecting revisit intention in music industries in particular music industries in major cities of Indonesia. The substance variables were core service quality and peripheral service quality. The intermediary variables involved were appraisal emotion and perceived value. Structural equation model analysis was developed involving more than dozens of music event organizers in major cities of Indonesia. The results of this study showed that the data supports the phenomenon and the literature that had been built. Appraisal emotion had a positive influence on perceived value. The results of this study showed that the data supports the phenomenon and the literature that had been built. This proved that the sense of pleasure that arises from good customer service and music performances, as well as music performances that could fulfill a person's emotional desires and needs for music festivals, were able to create value felt by visitors to the music festival itself. Core service quality had a positive influence on appraisal emotion with a t-value of 1.85.]]>
<![CDATA[Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable ]]>
<![CDATA[Sari Dewi, Cynthia]]>;
<![CDATA[Annas, Mohammad]]>
<![CDATA[ Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijefa.v3i3.1392
<![CDATA[One of the sectors that pollute the environment is the cosmetics sector. Pay close attention to the packaging and microplastic waste that have been produced. Presently, the cosmetics company Garnier create a Garnier Green Beauty campaign to transform the company and lessen its impact on the environment. Garnier is working to produce cosmetics with more environmentally friendly formulae. By decreasing waste, it will be possible to reduce plastic pollution. This study examines what influences someone to use eco-friendly beauty products and be willing to purchase Garnier products. Quantitative research techniques were used in this investigation. 211 respondents fit the criteria for knowing about Garnier products but had never used them. The results of the study show that the intentions of consumers to make green purchases are significantly influenced by the functional value, social value, and emotional worth of various goods. However, social work has little impact on green trust.]]>
