Article Per Year (5 Year)
p-Index From 2021 - 2026
2.555
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Mirai Management Jurnal Analisis Bisnis Ekonomi Arthavidya Jurnal Ilmiah Ekonomi Jurnal Orientasi Bisnis dan Entrepreneurship Penamas: Journal of Community Service PROGRESIF Research of Business and Management Journal of Entrepreneurship and Community Innovations Al-ihsan : Journal of Community Development in Islamic Studies Jurnal Analisis Bisnis Ekonomi
Annisa, Intan Tri
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pemanfaatan Business Model Canvas sebagai Strategi Peningkatan Kapasitas UMKM di Jakarta Pusat Lily Deviastri; Annisa, Intan Tri; Heriyanto, Toto; Rahayu, Sovi Ismawati
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.200

Abstract

Kegiatan ini bertujuan untuk mengidentifikasi dan mengevalusi pengetahuan dan ketrampilan UMKM dalam meningkatkan kapasitas kewirausahaannya dalam mengidentifikasi model bisnis. Berkolaborasi secara pentahelix dengan semua pemangku kepentingan pasca Covid-19 menjadi hal yang penting bagi mereka untuk meningkatkan inovasi serta menyesuaikan diri dengan kondisi yang ada. Kurangnya kemampuan UMKM dalam memahami model bisnisnya menjadi perhatian selama ini. Sehingga pelatihan pemanfaatan Business Model Canvas (BMC) untuk melihat usaha secara holistik menjadi perlu dilakukan. Adapun narasumber internal dari Inkubator Bisnis Universitas YARSI yang terlibat dalam kegiatan ini. Hasilnya peserta mampu mengidentifikasi usahanya dengan menggunakan format BMC
The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions Wijaya, Angga Pandu; Annisa, Intan Tri
Jurnal Analisis Bisnis Ekonomi Vol 18 No 1 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v18i1.3077

Abstract

Consumer health awareness has increased recently, this is evidenced by the desire to consume herbal products. Today’s packaged colds jamu become a practical alternative for consumers to continue taking herbal medicines that are easy to obtain. This study aims to examine the influence of brand image, brand trust and product packaging information on the purchase decision of packaged cold herbs. This quantitative study applied purposive random sampling by using PLS-SEM 3.0 as statistic tools with questionnaire filled by 100 respondents. This article delivers a substantial effect to significant variables in purchasing decision. The results show that brand image does not directly influence purchasing decisions, but is fully mediated by brand trust. On the other hand, packaging information has a positive and significant effect on purchasing decisions.
Peningkatan kapasitas digital marketing UMKM binaan Suku Dinas PPAPP Jakarta Pusat melalui pelatihan fotografi dan katalog produk elektronik Annisa, Intan Tri; Deviastri, Lily; Fadhilah, Penny Rahmah
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2328

Abstract

This community service activity aims to provide photography training and the creation of electronic product catalogs to MSMEs assisted by the Suku Dinas Pemberdayaan, Perlindungan Anak dan Pengendalian Penduduk (DPAPP) Central Jakarta. The program was held at YARSI University and attended by 28 MSMEs from various sub-districts in Central Jakarta. The methods employed included lectures, interactive discussions, and training sessions. This training covered basic photography theory, including lighting techniques for using a mobile phone camera to produce attractive photos. In the practical session, participants practiced taking pictures from various angles and positions to understand the importance of technique in product photography. The activity results showed an increase in knowledge of the material and the training provided. This activity demonstrated that the training was highly effective, helping MSMEs produce more attractive electronic product photos and posters.
Model for Enhancing the Competitiveness of the Food Industry and Urban Farming Business Community: A Case Study of the Kedaireka IRT–UM Grant Setianingrum, Any; Nugroho, Randhy; Deviastri, Lily; Annisa, Intan Tri; Gani, Ariel Nian; Rofi'i, Muhammad; Nurhayati, Ely; Juhaeni, Ade Hilman; Supartoto, Supartoto
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 4 (2025): December
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.102540

Abstract

Micro, Small, and Medium Enterprises (MSMEs) continue to face significant competitive pressures in an increasingly dynamic market environment, requiring sustainable and niche-based strategies to strengthen their competitiveness. This condition is experienced by CheekMe Mie Sehat, Kuliner Warteg Kalkul Bahari, and the Mustika Farmer Group (fostered partners of YARSI University) which have encountered business stagnation and difficulties in scaling up, particularly in product innovation, marketing, business governance, and compliance with quality standards. In response, a competitiveness enhancement model was developed and implemented through a combination of training and non-training interventions. The activities were conducted from November to December 2024 and included workshops, talk show sessions, certification assistance, laboratory testing, and the provision of digital and production infrastructure. The effectiveness of the program was evaluated using pre-test and post-test measurements, participant engagement, and observed improvements in business practices. The results indicate a measurable increase in participants’ knowledge, skills, and institutional capacity, demonstrating that an integrated and multidimensional approach can effectively enhance the competitiveness and sustainability of MSMEs in the food industry and urban farming sector.
Co-Authors Angga Pandu Wijaya, Angga Pandu Annisariza, Nelly Ulfah Any Setianingrum, Any Faaza Fakhrunnas Fadhilah, Penny Rahmah Gani, Ariel Nian Heriyanto, Toto Jayasri, Roch Indah Agung Juhaeni, Ade Hilman Kristianti, Saskia Lily Deviastri Lutfiyah Lutfiyah Muslikh Muslikh Nasution, Izza Nafila Nugroho, Randhy Nurfatimah, Siti Nuke Nurhayati, Ely Putra, Harmanda Berima Rofi'i, Muhammad Roswiem, Anna P Siti Marhamah, Siti Sovi Ismawati Rahayu, Sovi Ismawati Supartoto, Supartoto Tumewang, Yunice Karina verni yuliaty ismail, verni yuliaty