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All Journal Jurnal Mirai Management Jurnal Analisis Bisnis Ekonomi Arthavidya Jurnal Ilmiah Ekonomi Jurnal Orientasi Bisnis dan Entrepreneurship PROGRESIF Research of Business and Management Journal of Entrepreneurship and Community Innovations Al-ihsan : Journal of Community Development in Islamic Studies Jurnal Analisis Bisnis Ekonomi
Annisa, Intan Tri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pemanfaatan Business Model Canvas sebagai Strategi Peningkatan Kapasitas UMKM di Jakarta Pusat Lily Deviastri; Annisa, Intan Tri; Heriyanto, Toto; Rahayu, Sovi Ismawati
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.200

Abstract

Kegiatan ini bertujuan untuk mengidentifikasi dan mengevalusi pengetahuan dan ketrampilan UMKM dalam meningkatkan kapasitas kewirausahaannya dalam mengidentifikasi model bisnis. Berkolaborasi secara pentahelix dengan semua pemangku kepentingan pasca Covid-19 menjadi hal yang penting bagi mereka untuk meningkatkan inovasi serta menyesuaikan diri dengan kondisi yang ada. Kurangnya kemampuan UMKM dalam memahami model bisnisnya menjadi perhatian selama ini. Sehingga pelatihan pemanfaatan Business Model Canvas (BMC) untuk melihat usaha secara holistik menjadi perlu dilakukan. Adapun narasumber internal dari Inkubator Bisnis Universitas YARSI yang terlibat dalam kegiatan ini. Hasilnya peserta mampu mengidentifikasi usahanya dengan menggunakan format BMC
The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions Wijaya, Angga Pandu; Annisa, Intan Tri
Jurnal Analisis Bisnis Ekonomi Vol 18 No 1 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v18i1.3077

Abstract

Consumer health awareness has increased recently, this is evidenced by the desire to consume herbal products. Today’s packaged colds jamu become a practical alternative for consumers to continue taking herbal medicines that are easy to obtain. This study aims to examine the influence of brand image, brand trust and product packaging information on the purchase decision of packaged cold herbs. This quantitative study applied purposive random sampling by using PLS-SEM 3.0 as statistic tools with questionnaire filled by 100 respondents. This article delivers a substantial effect to significant variables in purchasing decision. The results show that brand image does not directly influence purchasing decisions, but is fully mediated by brand trust. On the other hand, packaging information has a positive and significant effect on purchasing decisions.
Co-Authors Angga Pandu Wijaya, Angga Pandu Annisariza, Nelly Ulfah Faaza Fakhrunnas Heriyanto, Toto Jayasri, Roch Indah Agung Kristianti, Saskia Lily Deviastri Lutfiyah Lutfiyah Muslikh Muslikh Nasution, Izza Nafila Nurfatimah, Siti Nuke Putra, Harmanda Berima Roswiem, Anna P Siti Marhamah, Siti Sovi Ismawati Rahayu, Sovi Ismawati Tumewang, Yunice Karina verni yuliaty ismail, verni yuliaty