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All Journal Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Iqtishoduna: Jurnal Ekonomi Islam Jurnal Bisnis dan Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis MEDIA BISNIS Journal Of Human And Education (JAHE) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi E-Amal: Jurnal Pengabdian Kepada Masyarakat
Briliana, Vita
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : MEDIA BISNIS

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Pengaruh Trust, Commitment, Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction: Studi Kasus pada Nasabah BSI di Jakarta Putri, Tasya Mega; Briliana, Vita
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2195

Abstract

The purpose of this study is to analyze and determine the impact of trust, commitment, brand image, service quality, and customer value towards customer satisfaction of Bank Syariah Indonesia (BSI). The research design that has been used for this study are descriptive and causality research, using a Likert Scale with five points measurement. The sample selection in this study used a purposive sampling method with primary and secondary data, and the number of respondents was 120 respondents. The data analysis method used in this study is multiple linear regression. The results of this study has shown that service quality and customer value have an effect on customer satisfaction at Bank Syariah Indonesia (BSI), however, trust, commitment, and brand image have no effect on customer satisfaction at Bank Syariah Indonesia (BSI).
Anteseden Impulsive Buying Intention Pada Gen Z Pengguna Tiktok Live Streaming di Jakarta Matulatuwa, Marsha Anthina; Briliana, Vita
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/nxyj1347

Abstract

The purpose of this study is to understand the effect of combining factors such as Demand (D), Convenience (C), Interactivity (I), Playfulness (P), and Perceived Usefulness (PU) that effect Perceived Enjoyment (PE), as well as the relationship between Impulsive Buying Intention (IBI) in Generation Z TikTok Live Streaming users in Jakarta. The object used in this study is TikTok Live Streaming users. The method used to select samples in this study was Purposive Sampling, with a sample size of 360 respondents who are TikTok Live Streaming users. Structural Equation Modelling Partial Least Square (SEM PLS) 4.0 and IBM SPSS29 were used to test the data obtained. The results obtained in this study indicate that there is a positive influence between the variables D, C, I, P, and PU on PE, as well as the variables D, C, I, P, PU, and PE on IBI. In addition, the variables D, C, I, P, and PU also have a positive effect on IBI which is mediated by PE Generation Z TikTok Live Streaming users in Jakarta.
Co-Authors Aat Ruchiat Nugraha Ananda, Denta Felli Damayanti Masduki DANIBRATA, AULIA Gulo, Yupiter Ian Nurpatria Suryawan Ian Nurpatria Suryawan INDRIYANTI, IRMA SATYA Karnawi Kamar, Karnawi Lesmana, Vania Maria Assumpta Wikantari Matulatuwa, Marsha Anthina Meilisa, Meilisa NURWANTI NURWANTI Onggo, Fillanta Ferent Prabantarikso, Mahelan PRASASTYO, KLEMENS WEDANAJI Putri, Tasya Mega Regi Muzio Ponziani Restu Widyo Sasongko Rudyanto, Astrid Ruswidiono, R. Wasisto Setia Tjahyanti Tita Deitiana, Tita Utami, Cahyaning Rini Utomo , Bekti