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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Hermes Palace Hotel Medan Steven Alfando; Sri Rezeki; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.105

Abstract

This research is motivated by a decrease in customer satisfaction where it can be seen from the level of visitors every year has decreased due to the services provided to consumers being less than satisfactory and payments made can only use cash and debit/credit, resulting in a decrease in customer satisfaction which has an effect on the level of visitors without the hotel realizing it. The purpose of this study aims specifically to analyze Customer Satisfaction through Service Quality and Digital Payment in the Tourism Industry. The method used in this research is a quantitative method using primary data sources. Information will be analyzed by quantitative descriptive analysis obtained using a questionnaire instrument distributed to respondents and this research is measured using a Likert scale to obtain conclusions. The sampling technique used the Accidental Sampling technique. Then the data collected relating to the object is analyzed based on the respondents' responses obtained using the Slovin formula. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results show that service quality and digital payment have a significant influence on customer satisfaction
THE USE OF E-COMMERCE AND SOCIAL MEDIA AS CATALYST TOWARD REVENUE ENCHANCEMENT (CASE STUDY: 92 Coffee): - Fani, Stefanie; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.32

Abstract

Along with the times, many people are fond of consuming coffee. Until now, consuming coffee has become a trend among the people and has influenced many enthusiasts to build a business in the coffee sector, one of which is 92 Coffee. The more coffee outlets there are, the tougher the competition will be. Meanwhile, MSME businesses collaborate with other brands or well-known figures in the world of social media (celebgrams), and use marketing/branding services to help introduce and spend the products issued and build brand image. Therefore, 92 Coffee needs to pay attention to the right marketing strategy in order to be able to reach and expand the target market. The purpose of this study is to find out how to expand the target market through social media and e-commerce and what causes an MSME business to grow faster. The research method used is a quantitative survey method. This method is used to conduct questionnaires to respondents who are customers of 92 coffee and business owners. Through this research method, we will be able to find out the weaknesses, opportunities, credibility, and marketing strategies applied by 92 Coffee, which can be known through the results of a customer survey of 92 Coffee.
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
Analysis of the Use of Digital Payment and Service Quality in Increasing Consumer Satisfaction at Ansar 2 Grocery Store with the Application of Digital Era 4.0 Technology nicky; Desma Erica Maryati Manik; Tran Le Duyen
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.240

Abstract

This study aims to find out how much digital payment and service quality affect consumer satisfaction at Ansar 2 Medan Grocery Store. The research methodology used is a quantitative descriptive method, the unit of analysis in this study is Ansar 2 Medan and the observation unit is the consumer of Ansar 2. The population in this study is consumers from Ansar 2. The technique for determining the number of samples used in this study is the Hair formula. The results of the ttest showed that the Digital Payment variable had a positive and significant effect on Consumer Satisfaction at the Ansar 2 Medan where the tcount (9.355) > ttable (1.9847), the Service Quality variable had a positive and significant effect on Consumer Satisfaction at the Ansar 2 Medan where the tcount (2.842) > ttable (1.9847). The results of the Ftest showed that Fcount (65.117) > Ftable (3.09) which means that the independent variables simultaneously affected the bound variable. The results of the determination coefficient (R2) test showed that 57.3% of the consumer satisfaction variables were influenced by digital payment and service quality while the remaining 42.7% were influenced by other variables.
The Influence of Customer Trust and Digital Payment Methods on Purchasing Decisions at PT Bilah Baja Makmur Abadi Vanessa Valantis; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.255

Abstract

The aim of this research is to analyze the influence of customer trust and digital payment methods on purchasing decisions at PT Bilah Baja Makmur Abadi. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The sample in this study used the Slovin formula and obtained 77 respondents. The results of the research using multiple linear regression analysis obtained Purchase Decision results = 9.284 + 0.442 Customer Trust + 0.259 Digital Payment Method + e. Partially, Customer Trust has a value of tcount (3.834) > ttable (1.992) and a significant value of 0.000 < 0.05, so it can be concluded that there is a partially significant positive influence on Customer Trust on Purchasing Decisions at PT Bilah Baja Makmur Abadi. Partially, the Digital Payment Method shows that the value of tcount (2.151) > ttable (1.992) with a significant level of 0.035 <0.05 so it can be concluded that there is a partially significant positive influence between the Digital Payment Method on Purchasing Decisions at PT Bilah Baja Makmur Abadi. Simultaneously it has a value of Fcount (35.476) > Ftable (3.12) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant influence between Customer Trust and Digital Payment Methods on Purchasing Decisions at PT Bilah Baja Makmur Abadi. The results of the coefficient of determination show that purchasing decisions are influenced by customer trust and payment methods by 48.9% while the remaining 51.1% is influenced by other factors originating from outside this research model such as product quality and brand image.
Co-Authors Arief Yanto Rukmana Elisabeth Nainggolan Elisabeth Nainggolan Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Ihdina Gustina Irvan Rolyesh Situmorang Joni Muammar Rinaldi Muhamad Ammar Muhtadi muji Rahayu Nainggolan, Elisabeth nicky Pesta Gultom Pesta Gultom Petrus Loo Roosganda Elizabeth Safii Siregar Sri Rezeki Sri Rezeki Steven Alfando Tran Le Duyen Vanessa Valantis Widalicin Januarty Yana Priyana Yessica Siagian Yulvitriyani Br Sebayang