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The Strategy for Development of Bontang City Tourist Attractions Using 4A Analysis Fareis Althalets; Muhammad Tommy Fimi Putra; Muhammad Fikry Aransyah; Sartika Sartika
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6531

Abstract

Beras Basah Island and Mangrove Berbas Beach are objects and tourism attractions (ODTW). There are also tourist destinations that have a variety of tourism potential. Currently, the development of the two areas is still not optimal, constrained by internal and external factors regarding the components of attraction, accessibility, amenities, and ancillary (component analysis 4A). The 4A analysis component has not been managed optimally by the manager. Analyzing internal and external factors with a SWOT analysis tool followed by a 4A analysis can help the object and tourism attraction (ODTW) of Beras Basah Island and Mangrove Berbas Beach to develop more by utilizing the existing tourism potentially. This research is a descriptive analysis through a case study; this study aims to determine the Strategy of developing ODTW in Bontang City to increase the tourism sector's economic value. Based on the SWOT analysis results, alternative strategic options for developing ODTW are holding cultural events, using all promotional media, and utilizing tourist sites. It is recommended several things such as managing the location of the residents' business to be neater, completing tourist safety infrastructure, and maximizing the participation of Kelompok Sadar Wiata (POKDARWIS) in tourism activities.
Tourism Evaluation of Derawan Island through Gap Analysis Approach Althalets, Fareis; Hetami, Adietya Arie; Aransyah, Muhammad Fikry; Aulia, Andi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2942

Abstract

The tourism potential of East Kalimantan is located in the Berau district, namely Derawan Island that offers charming marine tourism destinations and underwater parks that interest national and foreign tourists. The problem's urgency was collected from the field analysis results by observing, listening and interviewing all tourism actors on Derawan Island. From the results of identifying urgency or problems that occur as phenomena on Derawan Island, it will be the primary instrument in the GAP analysis, which becomes one of the methods to identify the right solution in creating recommendations for solving problems that occur on Derawan Island. The initial step considered in the development of ecotourism on Derawan Island is to determine a clear idea about the object that will be planned as an ecotourism object and strategies are used to develop it, as well as to conduct a feasibility study related to the weaknesses and strengths of the resources available in the area. To be used as the basis for preparing project plans, infrastructure development, operation of Pokdarwis (tourism awareness groups) as local tourism communities, determination of market (marketing) strategies, and product development as activities to increase tourism business capacity.