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All Journal Jurnal Syntax Transformation Jurnal Ilmiah Publika Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Multidisciplinary Science Journal of Social Research Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan INJURITY: Journal of Interdisciplinary Studies ARMADA : Jurnal Penelitian Multidisiplin ATHENA: Journal of Social Culture and Society Indonesian Journal of Advanced Research (IJAR) Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Ekonomi dan Pembangunan Indonesia Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities IPSSJ Siber Nusantara of Law and Politic Review (SNLPR)
Dian Andriany
Faculty Of Social And Politics, Swadaya Gunung Jati University, Cirebon, Indonesia
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Semiotic Analysis of The Meaning of Protective Instincts on the Lyrics of the Song "Nina" by Feast Salwa Salsabila; Ahnaf Baihaqy; Sri Wulandari; Dian Andriany
Jurnal Syntax Transformation Vol 6 No 5 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i5.1075

Abstract

Music, as a communicative medium, often conveys profound emotional and social messages. Feast’s "Nina" (2024), a viral Indonesian rock ballad, resonates widely but lacks scholarly analysis of its themes of protective instincts and familial sacrifice. This study deciphers the song’s layered meanings using Roland Barthes’ semiotics (denotation, connotation, myth) and explores how listeners interpret its lyrics. A qualitative-descriptive approach was employed, combining document analysis of lyrics, interviews with teenagers (aged 11–24), and triangulation to validate findings. The denotation depicts a father’s physical and emotional labor; the connotation reveals hope and sacrifice, while the myth aligns with Daedalus-Icarus, symbolizing guidance and life’s struggles. Audience interpretations varied, viewing the song as parental love, sibling bonds, or self-motivation. The study enriches semiotic applications in music analysis and highlights cultural subjectivity in decoding lyrics. Future research could compare cross-generational or cross-cultural interpretations of similar themes.
News Consumption Behavior of Generation Z In The Reading Community Via Instagram Dian Andriany; Ike Junita Triwardhani
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 4 No. 1 (2025): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v4i1.336

Abstract

This research study examines the impact of the post-truth era—where emotional responses, personal beliefs, and subjective interpretations are more influential than objective facts—on Generation Z's news consumption patterns, particularly in the context of social media. The objective of this study is to examine and assess Generation Z's news consumption patterns in the context of the social media platform Instagram. Data was collected through semi-structured interviews, observational studies, and a comprehensive review of relevant literature. The purposive selection of respondents included individuals from Generation Z who actively use Instagram, with a minimum age of 17.The study's findings suggest that Generation Z's news consumption habits are influenced by the prevalence of easily accessible social media platforms, as well as trends and influencers in this space. While respondents demonstrated an understanding of the potential risks associated with fake news, they frequently encountered challenges in verifying the reliability of the content they encountered. This underscores the necessity for strategies aimed at promoting news literacy. The study found that trust in news sources was influenced by the reputation of the media outlet, the visual appeal of the content, and the opinions of their social networks. The study's findings underscore the pervasive influence of prevailing trends, prominent influencers, and the ease of access to information, particularly through social media platforms, on Generation Z's news consumption patterns. While respondents acknowledged the dangers associated with fake news, their inclination to verify information remains a significant challenge.
Intercultural Communication of Local Buyers in Business Negotiation Practices with Mask Artisans Adz Dzikrya Syainie; Inggit Nurrohmah; Dian Andriany; Sri Wulandari
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 8 (2025): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i8.1473

Abstract

WAS Gallery is an art gallery located in Slangit Village, Cirebon Regency, which specializes in producing various traditional crafts, particularly Cirebon masks, and has successfully reached the national market with customers across different regions of Indonesia. This study aims to further explore the communication strategies employed by consumers and the outcomes of intercultural communication in the business negotiation process between WAS Gallery and clients from diverse regions. The research was conducted at WAS Gallery in Slangit Village, Klangenan District, Cirebon Regency, West Java, using a qualitative descriptive method through interviews, documentation, observation, and literature review as data collection techniques. The study is grounded in Gudykunst’s theory of intercultural communication, which includes four key indicators: cultural, sociocultural, psychocultural, and environmental. The findings reveal that these four indicators significantly influence mutual respect and tolerance among individuals, recognizing that each person brings different cultural backgrounds that shape their communication styles. This research is expected to help both artisans and customers enhance trust and mutual appreciation for each other's cultures.
Brand Awareness : Pt Nutrifood Indonesia Fatin Afiati Lasmiandari; Rena Regita; Bintang Amalia; Farida Nurfalah; Dian Andriany
Journal of Social Research Vol. 3 No. 8 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i8.2163

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness
MERAJALELANYA CURANMOR, PASIFNYA SISTEM: ANALISIS KERESAHAN KOLEKTIF DAN OPINI PUBLIK WARGA DESA BUYUT CIREBON DALAM TINJAUAN TEORI KOMUNIKASI Khatrina Sarmila; Dian Andriany
Integrative Perspectives of Social and Science Journal Vol. 3 No. 05 Mei (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis keresahan kolektif dan dinamika opini publik warga Desa Buyut, Cirebon, dalam merespons maraknya pencurian sepeda motor (curanmor) yang menimpa 7–8 korban dalam beberapa pekan. Menggunakan pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara mendalam terhadap delapan korban, observasi lapangan, serta dokumentasi pemberitaan media dan media sosial. Temuan utama menunjukkan lima pola: (1) kejadian berlangsung pada dini hari atau saat acara desa dengan target motor Scoopy; (2) respons polisi bersifat prosedural (“sabar”, “akan diusut”) tanpa tindak lanjut nyata; (3) CCTV desa dalam keadaan mati sehingga menghambat pengumpulan bukti; (4) warga mengembangkan strategi komunikasi alternatif dengan memviralkan kasus ke media (bottom-up agenda setting); (5) terjadi pergeseran norma sosial dari rasa aman menjadi ketakutan kolektif dan sikap sinis. Penelitian ini memperkaya teori spiral of silence dengan menunjukkan fear of retaliation akibat isu “bekingan”, serta menantang asumsi klasik agenda setting bahwa media semata sebagai penentu isu. Implikasi praktisnya, diperlukan mekanisme pelaporan transparan, pemeliharaan CCTV desa, serta pelatihan komunikasi empatik bagi aparat. Penelitian lanjutan disarankan untuk melakukan studi komparatif antar desa dan eksperimen model komunikasi dua arah.
Group Communication Strategies for Resolving Conflicts in KKN (Community Service Program) Activities Wildan Nurbayan; Sri Wulandari; Dian Andriany
Jurnal Syntax Transformation Vol 7 No 6 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i6.1138

Abstract

KKN (Community Service Program) places students in temporary work groups with diverse backgrounds and personalities, making potential conflicts inevitable. This study aims to identify the process of group communication, identify conflicts that arise in group communication, and analyze group communication strategies in resolving conflicts in KKN activities in Ciledug District, Cirebon Regency, specifically Group 62 Jatiseeng Village and Group 63 Ciledug Kulon Village. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews, participatory observation, and documentation. The results of the study show that the strategies used to manage conflict in KKN activities include deliberation, discussion, and interpersonal communication. The implementation of effective strategies that prioritize openness, empathy, and participation in resolving conflicts can ensure smooth cooperation and the sustainability of KKN activities. This study confirms that conflicts need not be avoided, but can be resolved effectively using appropriate group communication strategies.
Peran Konten Edukatif di Instagram dalam Membangun Brand Awareness J&J Rabbit Petshop Yogi Lucky Kurnia; Sri Wulandari; Dian Andriany
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 6 (2026): ARMADA : Jurnal Penelitian Multidisplin, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i6.2784

Abstract

Media sosial telah menjadi bagian penting dalam strategi komunikasi UMKM, khususnya dalam membangun hubungan dengan audiens. Instagram tidak hanya dimanfaatkan sebagai media promosi, tetapi juga sebagai ruang untuk berbagi informasi dan edukasi. J&J Rabbit Petshop memanfaatkan Instagram untuk menyampaikan konten edukatif seputar perawatan kelinci, namun peran konten tersebut dalam membangun brand awareness masih menjadi tantangan. Penelitian ini bertujuan untuk memahami bagaimana strategi konten edukatif dijalankan, perannya dalam membangun brand awareness, serta faktor-faktor yang mendukung brand awareness. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam dan dokumentasi konten Instagram. Hasil penelitian menunjukkan bahwa konten edukatif yang berangkat dari permasalahan nyata audiens, disampaikan dengan gaya bahasa yang sederhana dan konsisten, serta didukung oleh interaksi aktif, membantu audiens mengenali dan mengingat J&J Rabbit Petshop sebagai sumber informasi perawatan kelinci. Pembahasan menunjukkan bahwa strategi tersebut sejalan dengan konsep content marketing, brand awareness, dan karakteristik media baru yang interaktif. Konten edukatif berperan dalam membangun brand awareness secara bertahap. Oleh karena itu, konsistensi konten dan kualitas interaksi perlu dijaga agar hubungan dengan audiens dapat terus berkembang.
Semiotic Analysis In The Anime A Silent Voice As A Representation Of Bullying On The Bstation Application Naura Sajidah; Sri Wulandari; Dian Andriany
Jurnal Polisci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i6.1215

Abstract

Aims. This study aims to analyze semiotics in the anime A Silent Voice as a representation of bullying on the Bstation app from Kyoto Animation studio. Methods. Directed by Naoko Yamada, this study uses Charles Sanders Peirce's semiotics theory, which consists of three elements of meaning or the Triangle of Meaning, namely Sign, Object, and Interpreter, using several data or scenes in the anime “A Silent Voice” as units of analysis, as well as using information sources in the form of documentation from the anime “A Silent Voice”. Result. The results of the study show that the anime “A Silent Voice” has a meaning of bullying categorized into three types, from Signs such as hearing aids, the “X” symbol, body gestures, representations of teacher authority, and the arrangement of space and atmosphere that function as signs that mediate the characters' experiences. The Object includes sensory disabilities, social rejection, group interaction mechanisms, school institutional structures, and mental pressure. The Interpreter includes the construction of differences, internalization of guilt, experiences of isolation, and psychological trauma. Conclusion. This anime can bring positive values to the audience watching the film by showing how bullying can be seen from the dimensions of Signs, Objects, and Interpreters by identifying and observing each scene shown in the film on the two characters, Shoko Nishimiya and Shoya Ishida.
Pinkan Mambo’s Donuts: Consumer Perceptions Of Product Personal Branding Strategies Vickry febrian; Siti khumayah; Dian andriany
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4344

Abstract

The rapid expansion of social media has transformed the way public figures market products and engage with audiences. This study explores how Pinkan Mambo’s personal branding strategy on social media shapes consumer perceptions of Donat Pinkan Mambo. A qualitative case study approach was employed, involving digital observation, documentation, and in-depth interviews with six informants. The findings reveal that consistent self-representation, personal storytelling, and interactive communication contribute to consumers’ cognitive understanding, emotional attachment, and purchase intention. The study concludes that personal branding operates not merely as promotional exposure but as a symbolic mechanism influencing how consumers interpret and evaluate products.
Turning Followers into Customers: Marketing Communication Strategy of @Aw.Seserahankuningan Maya Nur Aisyah; Tri Nurhamidah Fahmil Ulum; Sriwulandari; Dian Andriany
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1457

Abstract

In the era ever-evolving technology, Instagram has grown into one of the most innovative technology platforms widely used as a promotional medium. Technological advances on Instagram not only facilitate interaction between brands and consumers, but also enable the development more creative and efficient marketing strategies. By effectively utilizing Instagram’s features, Instagram can increase brand awareness, attract new customers, and ultimately increase sales. This study aims to comprehensively analyze the communication strategies employed in the Instagram activities of the @aw.seserahankuningan account and to analyze the factors influenching followers’ trust in becoming customers and their impact on sales growth. The research method used is descriptive qualitative, utilizing the Integrated Marketing Communication (IMC) theory, which is effective for developing promotional programs. Data collection methods include observation, literature review, in-depth interviews with users of the @aw.seserahankuningan Instagram account, and documentation. The results of this study indicate that the @aw.seserahankuningan account has successfully attracted the attention of potential consumers, increased interaction, and build trust. Additionally, Instagram has proven to be an effective tool for promoting products and enchancing wedding gifts branding. The @aw.seserahankuningan account has successfully transformed its followers into loyal customers and supporters who are eager to recommend others to purchase the product.
Co-Authors Aden Warliman Adz Dzikrya Syainie Afiati Lasmiandari, Fatin Ahnaf Baihaqy Ainaya, Sukma Amalia, Bintang Ananda, Alifia Maulidya Azis, Moh Malik Abdul Azzahra, Tamela Baihaqy, Ahnaf Bintang Amalia Denny Setya Dhita Shaleh Farisya Dwie Maharany Fajar Ramadhan Farida Nurfalah Farida Nurfalah, Farida Fatin Afiati Lasmiandari Fauzan Fariq, Rizki Ichsan Kurniawan, Rafli Afdhalul Ike Junita Triwardhani Indriani, Nanin Inggit Nurrohmah Iskandar Zulkarnaen Julianti, Hayati Khaerudin Imawan Khatrina Sarmila Khofifah Khofifah Machsunah, Uun Maya Nur Aisyah Moh Malik Abdul Azis Moh. Sutarjo Mohamad Rafly Nur Ashefi Najmatul Maulida, Nasyfa Naura Sajidah Nursahidin, Nursahidin Purwanto, Alif Irsa Putri, Aurora Rizkina Qibthiyyah, Riatu M. Rafli Afdhalul Ichsan Kurniawan Ramdani, Fadli Regita, Rena Rena Regita Riatu Mariatul Qibthiyyah Ridwan Firdaus Rizki Fauzan Fariq Salsabila, Salwa Salwa Salsabila Shakira Lanora Tinanie , Kirei Siti Khumayah Siti Khumayah Sri Wulandari Sri Wulandari Sri Wulandari Sri Wulandari Sri Wulandari Sri Wulandari Sri Wulandari Sriwulandari Syahla Almalika Nugraha Toyibah, Siti Tri Nurhamidah Fahmil Ulum Vickry febrian Wahyuningsih , Olyvia Wildan Nurbayan Yogi Lucky Kurnia yopi nurdiana Yushita, Tiara Putri