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All Journal Jurnal Ekonomi : Journal of Economic JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Teknologi Elektro Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Teknik Mesin Faktor Exacta Jurnal Dinamika Ekonomi dan Bisnis Journal of Entrepreneurship, Management and Industry (JEMI) Jurnal Manajemen Pemasaran Jurnal Ilmiah Sutet MABIS: Manajemen dan Bisnis Jurnal Doktor Manajemen (JDM) Jurnal Ilmiah Poli Bisnis Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Manajemen dan Wirausaha Jurnal Ilmiah Wahana Pendidikan Journal of Social Research Formosa Journal of Sustainable Research (FJSR) Jurnal Bisnis dan Kewirausahaan International Journal of Integrative Sciences Jurnal Pengabdian West Science Joong-Ki
Fauzi, Firman
Universitas Mercubuana
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Merevitalisasi UMKM Kabupaten Bekasi Melalui Transformasi Digital: Tinajuan PCA dan Analisis Spasial Fauzi, Firman; Siregar, Hermanto; Barus, Baba; Indraprahasta, Galuh Syahbana
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.43-65

Abstract

Digital transformation is a pivotal factor in enhancing the competitiveness and resilience of Micro, Small, and Medium Enterprises (MSMEs). This study examines the key determinants influencing MSME digitalization in Kabupaten Bekasi through Principal Component Analysis (PCA) and spatial analysis. The PCA results identify five primary factors: individual readiness, organizational capability, cultural mindset, regulatory support, and ecosystem infrastructure. Spatial analysis employing the Moran’s Index and Local Indicator of Spatial Autocorrelation (LISA) reveals an uneven digital adoption pattern across 23 districts, forming four distinct clusters: High-High, High-Low, Low-High, and Low-Low.The findings underscore that MSME digitalization success is not solely contingent on individual readiness but is also shaped by institutional support, government policies, and the broader digital ecosystem. Consequently, a cluster-based digital transformation strategy is imperative: advanced clusters (High-High) should serve as role models, while lagging clusters (Low-Low) require targeted interventions, including infrastructure development and digital literacy initiatives. This study provides a robust foundation for policymakers to design more effective, evidence-based interventions aimed at fostering inclusive and sustainable MSME digitalization.
The Power of Binge-Watching on Continuation Intention of Video on Demand Mediated by Fear of Missing Out in the Young Generation Fauzi, Firman; Hudaya, Agung
Formosa Journal of Sustainable Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i12.12798

Abstract

The evolving impact of binge-watching influences consumers' intentions to continue using video-on-demand (VOD) platforms, with fear of missing out as a mediating factor. This study focuses on young individuals aged 17-25 years. Employing a quantitative research design, it aims to demonstrate the cause-and-effect relationships between binge-watching and continuation intention, mediated by fear of missing out. The novelty of this research lies in exploring both the direct relationship between binge-watching and continuation intention and the mediating role of fear of missing out, offering deeper insights into the underlying mechanisms of consumer behavior. Data analysis was conducted using the Smart PLS application, utilizing primary data for the study. The findings reveal that fear of missing out directly have a positive and significant impact on the continuation intention using video-on-demand services. While fear of missing out also positively influences binge-watching but this effect is not significant. Additionally, binge watching exerts a positive and significant effect on the continuation intention for video-on-demand. However, indirectly, binge watching has a positive but not significant effect on the continuation intention for video-on-demand when mediated by fear of missing out
Pengembangan Literasi Gizi Berbasis Pengabdian Masyarakat sebagai Fondasi Pembangunan Berkelanjutan Fauzi, Firman; Ade Permata Surya; Septiani Juniarti; Isfandiari M. Bahanan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i1.11937

Abstract

Literasi gizi memegang peran penting dalam pembangunan masyarakat berkelanjutan, karena kontribusinya tidak hanya meningkatkan kesehatan individu, tetapi juga mempengaruhi produktivitas tenaga kerja dan efisiensi ekonomi. Program pengabdian masyarakat ini bertujuan untuk meningkatkan literasi gizi di Kelurahan Meruya Selatan, dengan fokus pada ibu rumah tangga dan pelaku usaha kuliner. Program ini melibatkan pelatihan, serta pendampingan usaha untuk mengembangkan produk pangan sehat yang memiliki nilai gizi tinggi. Melalui pendekatan berbasis ekonomi, masyarakat diharapkan dapat memahami hubungan antara pola makan sehat dan pengelolaan keuangan rumah tangga yang efisien. Hasil dari program ini menunjukkan adanya perubahan dalam pola konsumsi pangan masyarakat yang lebih bergizi dan selektif dalam memilih bahan makanan. Selain itu, pelaku usaha kuliner menunjukkan peningkatan dalam penerapan standar gizi dan inovasi produk pangan sehat yang sesuai dengan kebutuhan pasar. Program ini tidak hanya memberikan dampak pada kesehatan individu, tetapi juga meningkatkan kualitas hidup dan daya saing ekonomi lokal, yang pada gilirannya berkontribusi pada pembangunan ekonomi yang berkelanjutan. Evaluasi yang dilakukan melalui pre-test dan post-test menunjukkan peningkatan pemahaman yang signifikan mengenai literasi gizi di kalangan peserta, serta perubahan positif dalam kebiasaan konsumsi dan pengelolaan pangan sehat
PENGARUH KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN DAYA TARIK PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET SHOPEEPAY DI KARAWANG Fauzi, Firman; Muzayanah, Fety Nurlia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.27618

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan, kepercayaan dan daya tarik promosi terhadap keputusan penggunaan ShopeePay di Karawang. Populasi pada penelitian ini adalah pengguna ShopeePay di Karawang, pengambilan sampel menggunakan teknik non-probability sampling dengan teknik purposive sampling sebanyak 260 responden. Hasil dari penelitian ini menunjukkan bahwa variabel kemudahan penggunaan, kepercayaan dan daya tarik promosi secara parsial berpengaruh positif terhadap keputusan penggunaan E-wallet ShopeePay di Karawang dengan masing-masing – masing variabel memiliki nilai pengaruh sebesar 24%, 37,8% dan 16,7%. Sedangkan secara simultan memberikan pengaruh sebesar 58,9% terhadap keputusan penggunaan E-wallet ShopeePay di Karawang dan sisanya 41,1% dipengaruhi variabel lain.
Pendampingan Implementasi Etika dan Integritas Kepemimpinan Transformasional Pada UMKM di Sudimara, Kec Ciledug, Tangerang Nursanti, Fitria; Fauzi, Firman; Sari, Alvita
Jurnal Pengabdian West Science Vol 3 No 08 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i08.1583

Abstract

Pendampingan dalam menerapkan Etika dan Integritas pada kepemimpinan transformasional untuk Usaha Mikro Kecil dan Menengah (UMKM) bertujuan untuk meningkatkan produktivitas, loyalitas, retensi, inovasi, kreativitas, dan kepuasan pelanggan, serta memastikan keberlangsungan usaha. Para pelaku UMKM, khususnya di Kelurahan Sudimara Timur, Kecamatan Ciledug, belum menerapkan prinsip kepemimpinan etis dan berintegritas. Hal ini mengakibatkan tingginya perputaran karyawan dan kurangnya aturan yang jelas. Karena menjalankan gaya kepemimpinan kekeluargaan yang tidak terstruktur sehingga menyebabkan ketidakpastian. Berbeda dengan gaya kepemimpinan transaksional dengan penghargaan dan peran yang jelas dapat memberikan dampak positif. Tujuan kegiatan pendampingan ini adalah memberikan pelatihan kepada UMKM mengenai kepemimpinan transformasional yang beretika dan berintegritas, serta dapat mengimplementasikannya dalam aktivitas bisnis sehari-hari. Manfaat dari kegiatan ini adalah peningkatan pemahaman pelaku usaha yang akan mendukung perkembangan usaha melalui peningkatan produktivitas, retensi, loyalitas, dan kepuasan pelanggan, serta menghasilkan pemimpin masa depan yang berkualitas sehingga keberlangsungan usaha terjadi.
Humanitarian Aid as an Instrument of Indonesia's Public Diplomacy in the Papua Issue: A Case Study of Vanuatu (2016–2023) Fauzi, Firman
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3042

Abstract

Indonesia's humanitarian assistance to Vanuatu has increased significantly since 2016, with a value of around US$5.8 million in 2022. The assistance is realized through natural disaster response, the construction of health facilities, and capacity building programs, and is positioned as part of Indonesia's public diplomacy efforts to reduce international pressure related to the Papua issue. However, this increase in the intensity of humanitarian aid was not followed by a significant change in public perception or political attitudes in Vanuatu. Survey data shows that about 68 percent of Vanuatu people still support Papuan independence, while digital campaigns such as #FreeWestPapua with more than five million interactions continue to reinforce the pro-independence narrative in transnational public spaces. At the government level, Vanuatu has consistently raised the issue of Papua in various international forums, reflecting the gap between Indonesia's soft power efforts and the political results achieved. This study uses a single qualitative case study design with a time span of 2016–2023, through document analysis, tracing of humanitarian aid processes, media and social media content analysis, and limited observation. The theoretical framework of this research integrates Joseph Nye's concept of soft power and "new" public diplomacy (Melissen; Zaharna) with Hans Morgenthau's classical realism perspective on national interests, in order to explain the dynamics of persuasion as well as political resistance. The findings of the study show that humanitarian aid alone is not enough to change the deep-rooted political preferences related to the Papuan issue. The effectiveness of aid can only be increased if it is designed based on local needs, culturally resonant and integrated into a coherent, long-term, and collaborative cross-actor public diplomacy strategy.
Co-Authors Ade Permata Surya Alvita Sari Arief, Harefan Armelia Levana Ashshidiqy, Nurdin Baba Barus Bernika Caroline Eko Tama Putra Saratian EMAN SULAEMAN Fety Nurlia Muzayanah, Fety Nurlia Fitria Nursanti Gilbert Siagian Gunawan Tjahjadi Hermanto Siregar Hudaya, Agung Indraprahasta, Galuh Syahbana Inka May Dorry Inka May Dorry Isfandiari M. Bahanan Kolis, David Nabhan Muhammad Hanafiah Siregar Ramadhia Asri Ridzki Saputro Sya’ban Sari, Alvita Septiani Juniarti Siregar, Muhammad Hanafiah Syah Alam Syahbana, Galuh