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Zulkarnain, Mierna
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PKM MANAJEMEN SUMBER DAYA MANUSIA DAN EDUKASI INTERAKSI LEKSIKAL SADAR WISATA DI DESA DENAI LAMA Nasution, Sarah; Maysarah, Andi; Zulkarnain, Mierna; Siregar, Lukman Hakim
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v2i2.1038

Abstract

Denai Lama adalah sebuah desa di Kabupaten Deli Serdang yang mempunyai kekayaan alam berupa sawah. Hal tersebut menjadi geliat warga desa untuk membuat suatu kelompok sadar wisata (Pokdarwis) berbasis agrowisata untuk membangun sektor pariwisata yang ada di daerah ini. Pokdarwis ini mempunyai program diantaranya, program pengembangan, penyadaran, dan pembinaan. Program yang berbentuk pengembangan desa wisata yang dilakukan oleh Pokdarwis meliputi Sanggar Lingkaran, Rumah Produksi Oleh-Oleh dan Wisata Paloh Naga. Persoalannya adalah kurangnya minat masyarakat dalam membangun Manajemen Sumber Daya Manusia (MSDM) di bidang soft skill dan service excellent, minimnya komunikasi secara leksikal dengan tutur bahasa dan diksi lokal di Desa Denai Lama dan kurangnya kesadaran hukum masyarakat untuk menciptakan rasa aman di desa wisata. Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan dengan metode penyuluhan terkait dengan manajemen Sumber Daya Manusia (SDM), selain itu juga masyarakat diberikan juga pemahaman terkait dengan peningkatan kesadaran hukum masyarakat untuk menciptakan rasa aman bagi wisatawan di daerah wisata dan pelatihan interaksi yang bersifat leksis sebagai wujud mempertahankan budaya Desa Denai Lama. Harapan dari kegiatan PkM ini adalah Pokdarwis Desa Denai Lama dapat mengubah pola pikir masyarakat dan kemandirian masyarakat bahwa melalui ketiga elemen yaitu hukum, manajemen dan bahasa dapat menjadi solusi yang bermanfaat untuk mengembangkan desa wisata, sehingga masyarakat di sekitar desa wisata mampu meningkat secara perekonomian, selalu menjaga dan melestarikan daya tarik wisata di kawasan desa wisata serta merasa memiliki dalam arti pelestarian menuju pariwisata berkelanjutan
PENGARUH JASA PROMOSI DAN DESAIN TERHADAP LOYALITAS PELANGGAN PADA CV. ARYA ADVERTISING DI KOTA MEDAN Gunawan, Hendra; Zulkarnain, Mierna; Sahputra, Ngatno
Jurnal Manajemen Akuntansi dan Ilmu Ekonomi Vol. 1 No. 2 (2024): Oktober
Publisher : PT. ANAN PUBLISHER CENDEKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70585/jumali.v1i2.41

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Jasa Promosi dan Desain terhadap Loyalitas Pelanggan Pada CV. Arya Advertaising Di Kota Medan baik secara parsial maupun simultan. Metode yang digunakan pada penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah Pelanggan Pada CV. Arya Advertaising Di Kota Medan. Sampel pada penelitian ini bejumlah 60 orang yang dilakukan dengan metode Convenience Sampling. Data dikumpulkan dengan metode wawancara dan kuesioner. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) Jasa Promosi berpengaruh secara parsial terhadap Loyalitas Pelanggan Pada CV. Arya Advertaising Di Kota Medan, dengan t hitung (5,132) > t tabel (2,002) dan nilai sig (0,000) < 0,05 (2) Desain berpengaruh secara parsial terhadap Loyalitas Pelanggan Pada CV. Arya Advertaising Di Kota Medan, dengan t hitung (3,671) > t tabel (2,002) dan nilai sig (0,001) < 0,05 (3) Jasa Promosi dan Desain berpengaruh signifikan secara simultan terhadap terhadap Loyalitas Pelanggan Pada CV. Arya Advertaising Di Kota Medan dengan nilai F hitung (48,784) > F tabel (3.16) dan P value (0,000) < 0,05
PENGARUH PENGALAMAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA CV. LAPAN LAPAN JAYA ABADI DI MEDAN Nurjannah, Nurjannah; Nasution, Umar Hamdan; Zulkarnain, Mierna
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.7518

Abstract

Human Resources are an important element in an organization or company, so that management activities run well. Employee performance cannot be separated from the employee's work experience factor, because the more experience they have, the faster they will be able to work. In addition to work experience, factors that can influence employee performance are also found in the leadership style factor in leading a company.The purpose of this study was to determine the effect of work experience and leadership style on employee performance. The method in this study used a quantitative research method, with a sample of 48 respondents who were all employees of CV. Lapan - Lapan Jaya Abadi Medan, with data analysis techniques using the SPSS Version 25 application. The results of the study showed that the results of the t-count statistical test were 3.969 and the t-table value was 1.67866, this means that t count> t table or 3.969> 1.67866, indicating that leadership style gets a significance value of 0.000, the result of the significance value is less than 0.05. Thus Ha is accepted, which means that leadership style has an effect on employee performance. So it can be proven that hypothesis 1 is accepted and it can be concluded that leadership style has a positive and significant effect on employee performance. The results of the statistical test t count of 3.209 and the value of t table of 1.67866, this means that t count> t table or 3.209> 1.67866, indicating that work experience gets a significance value of 0.001, the result of the significance value is smaller than 0.05. Thus Ha is accepted which means that work experience has an effect on employee performance. So it can be proven that hypothesis 1 is accepted and it can be concluded that work experience has a positive and significant effect on employee performance. The value of F count 15.336 with the value of F table then it is said 15.336> 3.20 with F sig. 0.000 where F sig. 0.000 is smaller than 0.05 then Ho is rejected. It can be interpreted that simultaneously work experience (X1) and leadership style (X2), have a significant effect on employee performance (Y).
Optimalisasi Reboisasi Mangrove dan Eduwisata Kampung Nipah Untuk Peningkatan Ekonomi Masyarakat Pesisir Irwadi, Irwadi; Marviana, Ratna Dina; Pratama, Ikbar; Zulkarnain, Mierna; Atrizka, Diny; Zulyadi, Rizkan; Ritonga, Syafruddin; Frensh, Wenggedes
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): January 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i3.2605

Abstract

This community service program aims to enhance the coastal community's economic capacity through the integration of mangrove reforestation and the development of educational tourism (edutourism) in Kampung Nipah, Serdang Bedagai Regency, North Sumatra. The community faced several problems, including limited knowledge about mangrove ecosystems, lack of conservation experience, and underdeveloped coastal tourism potential. The program adopted a participatory approach and hands-on training methods. Survey results showed a significant increase in participants’ understanding of mangroves, shifting from mostly low and moderate categories before the program to entirely moderate and high levels afterward. Furthermore, 100% of participants expressed satisfaction with the activities. The program also led to new economic initiatives such as the establishment of a local edutourism management group, tour guiding training, and the development of derivative mangrove products. In conclusion, the program effectively empowered the community both ecologically and economically, despite certain limitations related to time constraints and limited participant reach. Further assistance is recommended to ensure the sustainability of the program’s outcomes.
Local Human Resource Development Strategy in Facing Industry 4.0 for The Economic Welfare of The Community in Medan City Anshar, Muhammad; Zulkarnain, Mierna; Rahim, Rani
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8393

Abstract

The Industrial Revolution 4.0 brings significant transformations in the global production and economic system through the integration of digital technology, artificial intelligence, and automation. Medan City, as one of the main economic centers in Sumatra, faces serious challenges in preparing its local human resources (HR) to face these changes. This study aims to identify the skills gap of local HR in Medan City in the context of Industry 4.0 needs and provide policy recommendations to improve the competitiveness of local HR. The research method uses a mixed-method approach by combining quantitative methods through a survey of 100 local workers and qualitative methods through in-depth interviews with 10 key stakeholders. The results show that only 23% of respondents have a good understanding of Industry 4.0 technology, and 67% have basic digital literacy skills but only 18% have advanced skills. The highest skills gaps are in data analysis and big data interpretation (78%), programming (71%), and cybersecurity (69%). This study formulates an Integrated HR Development Model consisting of 5 main pillars: adaptive formal education, competency-based vocational training, multi-stakeholder collaboration, lifelong learning, and soft skills development. The implementation of the strategy is projected to increase the employability rate by 45%, reduce unemployment from 6.8% to 4.2%, increase average income by 25-35%, and create 15,000-20,000 new jobs in a 5-year period.
Co-Authors Alfandy, M Rizky Asnawi, M Atrizka, diny Fadhillah, Fadhillah Ginting, Muhammad Farhan HENDRA GUNAWAN B11211055 Irwadi, Irwadi Juhendra, Ivandy Marviana, Ratna Dina Maysarah, Andi Muhammad Anshar Nasution, M Amri Nasution, M. Amri Nasution, M.Amri Nasution, Muhammad Amri Nasution, Umar Hamdan Nuraflah, Cut Alma Nurjannah Nurjannah Pratama, Ikbar Pratama, Muhammad Fachriza Rahim, Rani Rina Melati Sitompul Rizkan Zulyadi Sahputra, Ngatno Sahputri, Balqis Sarah Nasution Siregar, Lukman Hakim Suhariyanti, Suhariyanti Syafruddin Ritonga Syaiful Anwar Wenggedes Frensh