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All Journal Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Riset Bisnis dan Manajemen Tirtayasa Organum: Jurnal Saintifik Manajemen dan Akuntansi MUAMALATUNA International Journal of Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) Husnayain Business Review Jurnal Pengabdian Teratai Management Science Research Journal NEAR: Jurnal Pengabdian kepada Masyarakat Advances In Social Humanities Research
Taufik, Edi Rahmat
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Membangun Brand Loyalty Melalui Brand Trust Larasari, Ernie; Taufik, Edi Rahmat; Nupus, Hayati
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.23216

Abstract

This study aims to determine the effect of brand personality on brand loyalty with brand trust as an intervening variable. The type of research used is descriptive quantitative research. The population in this study were all Uwais Hijab customers in Cilegon. The sampling technique used is purposive sampling. The number of samples used as many as 125 samples. Data analysis method using Structural Equation Modeling (SEM) with SmartPLS 3.0. The results show that brand personality has a positive but not significant effect on brand loyalty, brand personality has a positive and significant effect on brand trust, brand trust has a positive and significant effect on brand loyalty, consumer brand engagement has a positive and significant effect on brand loyalty, consumer brand engagement has an effect positive and significant towards brand trust, and brand trust mediate the relationship between brand personality and brand loyalty in a positive and significant way.
Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa) Simarmata, Mervyn Yudikaputra; Taufik, Edi Rahmat; Damarwulan, Liza Mumtazah
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11539

Abstract

The number of e-commerce businesses provides fierce competition in the marketplace in Indonesia. This study aims to analyze the role of trust as a mediator between the relationship of product quality and risk perception of purchasing decisions in the marketplace. The study used a survey method, which was carried out on Sultan Ageng Tirtayasa University students with accidental sampling technique. The amount of data processed as many as 100 samples by the SEM-PLS method. Based on the research results obtained that all hypotheses are accepted, meaning that product quality has a positive and significant effect on purchasing decisions and trust, risk perception has a negative and significant effect on purchasing decisions and trust, trust has a positive and significant effect on purchasing decisions. Trust is proven capable of mediating the relationship between product quality and risk perception of purchasing decisions.
THE ROLE OF EMPLOYEE ENGAGEMENT AND JOB SATISFACTION IN THE EFFECT OF REWARDS AND RECOGNITION ON INTENTION TO STAY Fajrin, Andini; Taufik, Edi Rahmat; Kambara, Roni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.381

Abstract

The high employee turnover in the manufacturing sector, especially at PT IHI Power Service Indonesia (15% per year), is a strategic challenge for organizational effectiveness and efficiency. This study aims to analyze the effect of Reward and Recognition on Intention to Stay, by considering the mediating role of Employee Engagement and Job Satisfaction. A quantitative approach was used with a survey method on 182 permanent employees. The research instrument was a Likert-scale closed questionnaire, which was analyzed using PLS-SEM. The results showed that Reward and Recognition positively and significantly affect Intention to Stay directly and indirectly through Employee Engagement and Job Satisfaction. The chain mediation model shows that reward and recognition increase employee engagement, increase job satisfaction, and strengthen the intention to stay. The practical implication is that companies must implement a fair and relevant reward system and integrate it with strategies to increase engagement and job satisfaction and reduce employee turnover intention. Theoretically, this study enriches the HRM literature through a dual mediation model based on Social Exchange Theory in the context of the manufacturing industry in Indonesia.
Service Quality and Price Analysis on Customer Satisfaction Taufik, Edi Rahmat
Management Science Research Journal Vol. 1 No. 4 (2022): November 2022
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v1i4.52

Abstract

Hospitals is the institution of public health services in order to improve the level of public health. The success of a hospital in operation is determined by how well the hospital's services are able to satisfy its customers. Basically, customers only want satisfaction from the service they get. Customers will be satisfied if the service they get is able to meet their expectations. In this research, the researchers try to explore about the influence of service quality and price on customer satisfaction on RSIA Puri Garcia, Serang City. The sample was be taken by slovin methode sampling from 692 population are 87 sample of respondent. The result of this research is the service quality and price have an influence on customer satisfaction.
The Influence of Work Environment on Employee Performance Through Affective Commitment (A Research at PT X) Nur Fadhilah, Amalia Rachmawati; Taufik, Edi Rahmat; Imron, Ali
Advances In Social Humanities Research Vol. 3 No. 10 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i10.477

Abstract

The background of this research stems from the performance inequality challenges faced by PT X, where despite a significant increase in the number of employees from 131 in 2021 to 239 in 2023, employee performance distribution remains uneven, with 10 employees scoring the lowest performance rating in 2023, indicating potential work environment issues that need to be addressed. This research aims to analyze the influence of the work environment on employee performance with affective organizational commitment as a mediating variable in PT X. The background of this research is based on the inequality of employee performance as the number of workers increases from 2021 to 2023, despite an increase in performance values. This research uses a quantitative approach with the SmartPLS-based Structural Equation Modeling (SEM) method, involving 140 respondents from a total of 239 active employees. The results of the research show that the work environment has a positive and significant effect on employee performance and affective organizational commitment. Affective organizational commitment has also been shown to have a significant influence on employee performance and positively mediate the relationship between the work environment and performance. These findings indicate that effective management of the work environment, both from physical and psychosocial aspects, can be a key strategy in increasing employees' motivation, productivity, and long-term loyalty to the company.
Co-Authors Abshor Marantika Agustiansyah, Eka Cahya Ahmad Nurdin Hasibuan Al Naquib, Khaira Nazla Ali Imron Asep Supriadi Barkah, Barkah Citrawati Jatiningrum Damarwulan, Liza Mumtazah Deva Muzdalifa FAJRIN, ANDINI Fauza Afni Fina Amalia Masri Hendra Hermawan Humairoh Humairoh Kambara, Roni Larasari, Ernie Lutfi, Lutfi Marsadi Aras Muslim Muslim Mutiara Rengganis Nia Rifanda Putri Nur Fadhilah, Amalia Rachmawati Raden Mohamad Herdian Bhakti Rahul Chauhan Rulinawaty Rulinawaty Samsurijzal Hasan Sholahuddin Al Ayubi Simarmata, Mervyn Yudikaputra Suharyadi Suharyadi Susie Perbawasari