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All Journal MediaTor: Jurnal Komunikasi Komunikator Jurnal Kajian Komunikasi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management COMMENTATE: Journal of Communication Management Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Indri Rachmawati
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Coping Health Information Fatigue in the Digital Era: Tabayyun Analysis Perspective Indri Rachmawati; Tri Nur Aini Noviar; Raditya Pratama Putra; Yulianti
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.2657

Abstract

The Indonesian Government imposed social distancing to contain the spread of novel coronavirus disease 2019. Enforcement of these regulations makes social media prevalent for seeking medical information after pandemic. Experiencing overload information can make individuals feel fatigued while processing the information they receive, including health information amidst the COVID-19 pandemic. Tabayyun is an attempt to find out unclear information by checking information. This means that tabayyun process involves checking and selecting information carefully. This article is a descriptive research report that tries to describe the attitude of tabayyun to Muslim families in receiving health information, especially in the digital era. Specifically, this research aims to give details of The tabayyun attitude that must be developed in the digital era and The behavior of Muslim families when doing tabayyun via social media. How individuals behave when receiving information needs to be developed to anticipate the overload caused by the rapid flow of health information. The findings showed that attitude of tabayyun was crucial in receiving various health information. The habit of constantly checking the health information received needs to be trained and applied 
Digital Marketing Communication of Entrepreneurship Curriculum in Islamic Boarding School: Case Study in Pesantren Sirojul Huda Bandung Regency West Java Rachmawati, Indri; Pratama Putra, Raditya; Junita Triwardhani, Ike
COMMENTATE: Journal of Communication Management Vol. 5 No. 1 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005120243

Abstract

Entrepreneurship is a program that continues to receive significant support. In 2020, the Governor of West Java allocated hundreds of billions of rupiah to foster new entrepreneurs as part of the post-pandemic economic recovery. In Islam, trading (entrepreneurship) holds a prominent position, as highlighted in a hadith narrated by Ahmad, where the Prophet Muhammad (SAW) said, "You should trade because it contains nine doors of sustenance." Therefore, educating the younger generation, especially Muslims, to become resilient entrepreneurs is crucial. This research explores the integration of entrepreneurship programs within Islamic boarding school (pesantren) education. Using a qualitative methodology and case study approach, the study focuses on Sirojul Huda Islamic Boarding School in Bandung Regency. The school has introduced entrepreneurial training for students starting at the Tsanawiyah level. Key participants in this research include two school administrators as primary sources and students as secondary sources. Currently, the school offers two extracurricular programs for students interested in culinary arts and clothing production (convection). Future plans include expanding these activities. However, the program faces challenges due to a lack of professional management. For example, the school’s catering and convection services lack proper promotion through digital marketing. Findings suggest that incorporating Digital Marketing Communication into entrepreneurship education is essential and should be included in the official curriculum. This addition would enhance the entrepreneurial skills and knowledge of students, particularly within the Muslim community, and better prepare them for modern economic challenges.
Self-Healing in Gen-Z Adolescents’: Behind the Scene of Social Media Noviar, Tri Nur Aini; Az Zahra, Amanda Fatimah; Putra, Raditya Pratama; Rachmawati, Indri; Silfiani, Indri; Dewi, Rizki Anggita
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25440

Abstract

This descriptive quantitative research aims to explore adolescents’ understanding of stressors arising from social media use, their self-actualization through social media, motivation for self-healing, and the role of spirituality and communication as a means to overcome stress. Primary data were collected through questionnaires distributed to 73 adolescents, while secondary data were obtained via interviews with psychologists, counseling teachers, and ustazds (religious teachers). The results indicate that (1) social media is not the primary stressor for adolescents; the most significant stressors were family problems (71.2%), academic challenges (60.3%), and parental demands (54.8%); (2) Generation Z shows limited interest in openly self-actualizing on social media; (3) 63.01% of respondents are motivated to seek self-healing information via social media; and (4) spirituality and communication serve as effective mediums for adolescents to manage and overcome stress
Hubungan Konten Visual Dengan Tingkat Engagement Pada Brand Fashion 10080021228, Nauval Fadhil Amrulloh; Yadi Supriadi; Indri Rachmawati
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.20881

Abstract

Abstract.Technology helps people get services, The rapid development of technology also influences consumers to make online purchases thus encouraging consumers to move to online stores. Visual content has a very important role in attracting the attention of the audience, This study is aimed to determine the Relationship of Visual Content to the level of engagement in the Jorn Fashion Brand. The method used in this study is a quantitative method with a Correlational Study approach, with a positivistic approach, Data collection techniques using questionnaires involving 90 followers of Jorn selected using the Slovin formula, and interviews with one of Jorn's confidants as secondary data. Data were collected using questionnaires and analyzed with a product moment correlation test. The results of the study showed a correlation coefficient value of 0.865 with a significance of 0.000 which indicates a fairly strong positive relationship between visual content and the level of engagement. This study concludes that there is a relationship between visual content and the level of engagement in fashion brands. Technology helps people get services, The rapid development of technology also influences consumers to make online purchases thus encouraging consumers to move to online stores. Visual content has a very important role in attracting the attention of the audience, This study is aimed to determine the Relationship of Visual Content to the level of engagement in the Jorn Fashion Brand. The method used in this study is a quantitative method with a Correlational Study approach, with a positivistic approach, Data collection techniques using questionnaires involving 90 followers of Jorn selected using the Slovin formula, and interviews with one of Jorn's confidants as secondary data. Data were collected using questionnaires and analyzed with a product moment correlation test. The results of the study showed a correlation coefficient value of 0.865 with a significance of 0.000 which indicates a fairly strong positive relationship between visual content and the level of engagement. This study concludes that there is a relationship between visual content and the level of engagement in fashion brands.Abstrak. Teknologi membantu masyarakat mendapatkan layanan, Pesatnya perkembangan teknologi juga mempengaruhi konsumen untuk melakukan pembelian online sehingga mendorong konsumen untuk berpindah ke online store. Konten visual memiliki peran yang sangat penting dalam menarik perhatian audiens, Penelitian ini ditunjukan untuk mengetahui Hubungan Konten Visual dengan tingkat engagement pada Brand Fashion Jorn. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan Studi Korelasional, dengan pendekatan positivistik, Teknik pengumpulan data menggunakan kusioner melibatkan 90 pengikut dari Jorn yang dipilih menggunakan rumus Slovin, dan wawancara kepada salah satu kepercayaa dari Jorn sebagai data sekunder. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan uji korelasi product moment hasil penelitian menunjukan nilai koefisien korelasi sebesar 0,865 dengan signifikansi 0,000 yang mengindikasikan hubungan positif yang cukup kuat antara konten visual dan tingkat engagement. Penelitian ini menyimpulkan bahwa adanya hubungan antara konten visual dan tingkat engagement pada brand fashion.
The application of project management in residential housing construction (greenland housing case study) PT. kalimantan global property Barus, Bela; Rachmawati, Indri; Fatimah, Fatimah; Esveranza, Andi
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2300

Abstract

This study examines the application of project management in the construction of a two-story 72/90 type house in the Greenland Housing area by PT Kalimantan Global Property. The construction of a house, even though it is small-medium scale, still has high complexity, including budget constraints, tight schedules, and limited human resources. Therefore, effective project management is needed to ensure the efficiency and effectiveness of construction implementation. A qualitative descriptive case study is the research methodology employed, and data is gathered through project document analysis, interviews, and observation. The study’s findings show that using the Program Evaluation and Review Technique (PERT) and the Critical Part Method (CPM) methods can help plan, control, and evaluate project time more accurately. The project was successfully completed within 128 days of a total planning of 240 days without significant delays, with cost efficiency and good quality of work results. This study proves that a project management approach based on the network method can improve project performance, even for the construction of medium-scale houses. These findings emphasize the importance of systematic documentation, utilization of project management tools, and structured supervision as key factors for the success of construction projects
Hubungan Penggunaan Animasi pada Video Promosi Apboots dalam Meningkatkan Brand Awareness Agyl Alqori Pradana; Rachmawati, Indri
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.21088

Abstract

ABSTRACT The development of digital technology has transformed brand promotion strategies, especially through social media platforms such as Instagram, which rely heavily on visual appeal. One increasingly popular visual approach is the use of animation in promotional content. This study aims to examine the relationship between the use of animation in APBOOTS promotional videos on Instagram and the increase in consumer brand awareness. This research employed a quantitative approach using a correlational method. Data were collected from 90 respondents who viewed APBOOTS animated promotional content and analyzed using Pearson correlation tests. The results indicate a positive, strong, and significant relationship between the use of animation and brand awareness, with a correlation coefficient of 0.879 and a significance value of 0.000 (p < 0.05). These findings confirm that animation plays a strategic role in building brand awareness through social media. This study contributes to the development of visual promotion strategies in digital marketing communication. ABTRAK Perkembangan teknologi digital telah mengubah strategi promosi merek, terutama melalui media sosial seperti Instagram yang mengandalkan kekuatan visual. Salah satu pendekatan visual yang semakin populer adalah penggunaan animasi dalam konten promosi. Penelitian ini bertujuan untuk mengetahui hubungan antara penggunaan animasi dalam video promosi sepatu APBOOTS di Instagram terhadap peningkatan brand awareness konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Data diperoleh dari 90 responden yang menonton video promosi APBOOTS berbasis animasi dan dianalisis menggunakan uji korelasi Pearson. Hasil analisis menunjukkan adanya hubungan positif, kuat, dan signifikan antara penggunaan animasi dan brand awareness, dengan nilai koefisien korelasi sebesar 0,879 dan signifikansi 0,000 (p < 0,05). Temuan ini memperkuat bahwa animasi memiliki peran strategis dalam membangun kesadaran merek melalui media sosial. Penelitian ini memberikan kontribusi bagi pengembangan strategi promosi visual dalam komunikasi pemasaran digital.
Manajemen Branding Produk Asbhoel dalam Membangun Loyalitas Merek Faiz Yusro Zein; Indri Rachmawati
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.21235

Abstract

Abstract. Branding management is a crucial aspect of modern marketing communication, particularly for building brand loyalty. This case study on Asbhoel, a unique local brand, highlights its use of a narrative-based branding approach, embedding stories, cultural values, and spirituality into its product designs.The study aimed to understand Asbhoel's branding process, the reasons behind its strategy, and the challenges and opportunities it faces. Using a qualitative method, the research found that Asbhoel's branding process is a series of strategies that combine visual elements (logo, design) with a powerful brand narrative.As a result, Asbhoel successfully builds an emotional connection and long-term engagement with its consumers. Loyalty is forged not just through product quality, but also through a strong brand identity, consistent experiences, and authentic communication.While it faces competition from other innovative local brands, Asbhoel has significant opportunities to expand into international e-commerce platforms and raise awareness among millennials and Gen Z about the importance of supporting local products.Overall, this research offers valuable insights for other local brands on how to develop relevant and effective branding strategies in the digital age. Abstrak. Studi kasus tentang manajemen branding Asbhoel ini menyoroti perannya yang krusial dalam membangun loyalitas merek di tengah kompetisi pasar modern. Sebagai merek lokal yang unik, Asbhoel menggunakan pendekatan branding berbasis narasi, menyisipkan cerita, nilai budaya, dan spiritualitas ke dalam setiap desain produknya.Tujuan utama penelitian ini adalah memahami proses, alasan, serta tantangan dan peluang branding yang dihadapi Asbhoel. Dengan menggunakan metode kualitatif, penelitian ini menemukan bahwa proses branding Asbhoel merupakan serangkaian strategi yang memadukan elemen visual (logo, desain) dengan narasi merek yang kuat.Hasilnya, Asbhoel berhasil membangun hubungan emosional dan keterikatan jangka panjang dengan konsumen. Loyalitas terbentuk tidak hanya karena kualitas produk, melainkan juga berkat identitas merek yang solid, pengalaman yang konsisten, serta komunikasi yang autentik. Meskipun menghadapi tantangan dari merek lokal lain yang inovatif, Asbhoel memiliki peluang besar untuk berekspansi ke pasar internasional melalui e-commerce dan meningkatkan kesadaran kaum milenial serta Gen Z akan pentingnya mendukung produk lokal.Secara keseluruhan, penelitian ini memberikan wawasan berharga bagi merek lokal lainnya dalam menyusun strategi branding yang relevan dan efektif di era digital.
Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Putra, Raditya Pratama; Maryani, Anne; Triwardhani, Ike Junita; Rachmawati, Indri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Boycotting Israeli Products in the Digital Age: The Influence of Social Media on Consumer Attitudes Raditya Pratama Putra; Maya Amalia Oesman Palapah; Indri Rachmawati; Ratri Rizki Kusumalestari; Maman Chatamalah
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.4458

Abstract

Abstract. Amid escalating Israeli attacks on Palestine, widely regarded as war crimes due to the high number of civilian casualties, including children, several nations, including Indonesia, have responded by initiating boycotts of Israeli products. In solidarity with Palestine, the Indonesian Ulema Council (MUI) issued a fatwa urging the public to boycott Israeli products and those supporting them. This move has sparked significant public debate and discussion, particularly on social media platforms such as Facebook, Twitter, and Instagram, where robust interactions are shaping public opinion on the boycott. In this context, this study aims to explore the impact of social media campaigns on consumer attitudes toward Israeli products in the digital era. Employing a quantitative research approach, data were gathered through surveys conducted with 100 randomly selected students in Bandung. The findings reveal that social media dissemination significantly influences cognitive, affective, and conative changes in consumer behavior. This suggests that social media campaigns play a pivotal role in shaping consumer attitudes, reflecting the complex interplay of personal values, political stances, and economic considerations. Furthermore, the study highlights the powerful role of social media in amplifying political messages, mobilizing support for social causes, and shaping perceptions on a global scale. The insights gained from this research are crucial for stakeholders, policymakers, academics, and the general public, offering a deeper understanding of how digital campaigns can drive shifts in consumer behavior within a politically charged environment.
Co-Authors 10080021228, Nauval Fadhil Amrulloh Adinda Salsa Bella Chandra Dewi Aghnia Fakhirah Fauziyah Agyl Alqori Pradana Akmal Fadhlurrohman Alethea Salsabila Muntazzahra Andriansyah Anne Maryani Araaf Azhari Denny Avio Muhammad Kawakibi Az Zahra, Amanda Fatimah Barus, Bela Cepi Tri Ramdani Denita Bayu Gita Desi El Pania Pionita Dewangga Bintang Ramadhan Dewi, Rizki Anggita Elmy Andrianti Elvira Sabila Habibullah Esveranza, Andi Faiz Yusro Zein fatimah Fatimah Gerry Ramadhan Suwarno Ghedi Hatori Ismail Hasna Aulia Hasna Nurmila Hudan Muhamad Muchlis Ike Junita Triwardhani Ivan Agara Ivan Jaya Satria Khailla Putri Hasna Hanin Khansa Sajidah Dean Kharisma Lutfiah Al Hanif Koni Maifa Hamida Kusumalestari, Ratri Rizki Maman Chatamalah Maya Amalia Oesman Palapah Mochamad Ichsan Husnadin Diben Monica Putri Damayanti Muhamad Adam Febriyana Nabil Muhamad Naufal Nataya Ilmi Pandu Dewantara Panji Sakti Dzulfikar Qonitha Meiriva Raden Zakky Zainal Muttaqien Raditya Pratama Putra Raihan Adliansyah Rassel Nuno Alghifari Salma Nur Azizah Salma Nurrul Fazrin Salma Salsabila Alitriyanti Salsabila Rizqiya Fitriani Santy Widiadamayanti Sari Hidayati Fatimah Septya Ramadhani Shifwa Naifa Nurfadhilah Silfiani, Indri Syifa Reimita Tri Nur Aini Noviar Wanda Vernando Wulan Trigartanti Yadi Supriadi Yasyfi Nazala Aulia Yulianti Yulianti Yulianti Yuristia Wira Cholifah Zahrina Ayu Azizah