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All Journal Economic Education and Entrepreneurship Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pemberdayaan Ekonomi Asian Journal of Applied Business and Management (AJABM) Journal of Business Management and Economic Development InJEBA : International Journal of Economics, Business and Accounting International Journal of Economics, Business and Innovation Research
Ambarwati, Dwi Asri Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Business Management and Economic Development

 1 
Analysis of Raw Material Inventory Control with Using Economic Order Quantity (EOQ) Method Adzaky, Muhammad Rafi; Erlina, Rr.; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 2 № 03 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.977

Abstract

The Home Industry Karya Mandiri has struggled with inventory control, often resulting in excess raw materials. To address this issue, this research implements the Economic Order Quantity (EOQ) method as a strategic approach for optimizing raw material inventory, specifically coffee beans. The objective is to efficiently minimize total inventory costs. This descriptive quantitative research employs interviews and documentation for data collection, while the EOQ method is utilized for data analysis. This includes determining economic order quantities, order frequencies, safety stock levels, reorder points, and total inventory costs. Research findings indicate that applying the EOQ method reduced the frequency of raw material orders from 12 to 4 annually for the years 2022 and 2023. Consequently, it is projected that in 2024, Home Industry Karya Mandiri will maintain this order frequency, thereby preventing excess raw materials based on the actual needs data from 2022 and 2023. Additionally, the EOQ method successfully reduced total inventory costs by 48.58% in 2022 and 49.05% in 2023. Therefore, it is recommended that Home Industry Karya Mandiri continue utilizing the EOQ method for effective raw material inventory control.
The Effect of Brand Image and Promotion on Gluten Rice Sobi Milk Purchase Decisions in Bandar Lampung Fashiyamu F, Ajeng; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 3 № 01 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1424

Abstract

The culinary sector is one of the most thriving industries in Indonesia, leading to intense competition among businesses in developing effective strategies. This study examines the influence of brand image and promotions on purchase decisions at Ketan Susu Sobi, a small business in Bandar Lampung. Brand image and promotions are critical components in marketing, particularly for small businesses (UMKM) striving to thrive in a competitive market. Data was collected through a questionnaire using a quantitative approach and survey method. Multiple linear regression analysis was employed to assess the impact of the independent variables, brand image and promotion, on the dependent variable, purchasing decisions. The findings reveal that brand image has a significant positive effect on purchase decisions, with a significance value of 0.000, which is less than 0.05. Consumers are more likely to choose products with a strong brand image because they instill trust and offer perceived added value. Similarly, promotions also significantly affect purchasing decisions, with a significance value of 0.000, indicating that most respondents are motivated to buy Ketan Susu Sobi after seeing promotions on social media. The study provides valuable insights for Ketan Susu Sobi to enhance its brand image through product innovation and maintain its reputation while developing creative promotional strategies to engage a broader audience.
Influence of Product Price and Shopping Convenience on Consumer Satisfaction Warni, Zahra Sukma; Sari, Aida; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1597

Abstract

Retail business competition is getting tighter, so understanding consumer satisfaction factors is very important. This study aims to determine the effect of product prices and shopping convenience on consumer satisfaction at Al Amin Multimart Store. Competitive product prices and shopping convenience are consumers’ main considerations when determining where to shop. This study uses a quantitative method with a causal associative approach. Data were collected by distributing questionnaires to 110 respondents who are consumers of Al Amin Multimart Store. The data analysis technique used is multiple linear regression to measure the effect of independent variables, namely product prices (X1) and shopping convenience (X2), on the dependent variable, namely consumer satisfaction (Y). The study results indicate that product prices and shopping convenience positively and significantly affect consumer satisfaction. This means that the more competitive the product price is and the more comfortable the shopping experience is, the more consumer satisfaction increases. Therefore, Al Amin Multimart Store is advised to maintain a competitive pricing strategy and improve facilities and services to create a better shopping experience.
Co-Authors Adzaky, Muhammad Rafi Aida Sari Anggraini, Lilie Azzahra, Amalya Almira Duta, Trio Arya Endriyani, Fina Erlina, Rr. Fashiyamu F, Ajeng Huzaimah, RA. Fiska Nazira Nazira Nuzul Inas Nabila, Nuzul Inas Pratama, Muhammad Arkana Alzair Putra, Joni Putri, Arviza Ika Permata Putri, Lidya Ayuni Ribhan Ribhan, Ribhan Rr. Erlina Rusdi, Zainnur M. Warni, Zahra Sukma Wibowo, Agung Eko Yuniarti Fihartini