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All Journal Jurnal Manajemen Bisnis Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Abdi-Dharma EMaBi: Ekonomi Dan Manajemen Bisnis Ulil Albab
Silaswara, Diana
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Pemanfaatan Aplikasi Gobiz dan Grab Merchant untuk Meningkatkan Pendapatan UMKM Dimasa Pandemik Covid19 Parameswari, Rinintha; Silaswara, Diana; Ginny, Puti Lenggo; Kusnawan, Agus; Anggraeni, Rr Dian
Abdi Dharma Vol. 2 No. 1 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.302 KB) | DOI: 10.31253/ad.v2i1.1074

Abstract

This activity explains the convenience of the applications and motivates the community of MSME actors in Teluk Naga, Tangerang, to use the applications offered by GoJek and Grab. The purpose of this training is to increase the income of MSME actors during the pandemic because the application can increase their income. After all, it is much easier to reach consumers. In this training, we used the on-the-spot method, the method of observation, discussion, and the trainer's experience and current conditions. These methods of the discussions, the question and the answer, as well as the provision of materials and practices to improve business planning management, online marketing management (E-Commerce). Several participants are also asked to explain the results of their business plans. It is hoped that the results of the evaluation of the 25 training participants, in general, can increase the knowledge, understanding and income of MSME actors in Teluk Naga Village, Tangerang.
Implementasi Strategi CRM dan Penggunaan Digital Marketing pada UMKM di Credit Union Madani Kotabumi Tangerang Cynthia; Anisya, Cindy; Widya, Devania; Silaswara, Diana; Lenggo Ginny, Puti; Susanti, Metta; Winata, Suryadi; Limajatini
Abdi Dharma Vol. 2 No. 2 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v2i2.1732

Abstract

This student creativity development activity was carried out based on the collaboration between the Faculty of Business, Buddhi Dharma University and KSP Madani which was held at KSP Madani Credit Union Kotabumi, Tangerang City. Banten Province. The training participants are UMKM members of cooperatives, and the activities are carried out within a period of three months, with training activities planned in the form of focus group discussions, material presentations and interactive question-and-answer between the giver of materials and training and mentoring participants. The material provided was in accordance with the needs requested by KSP Madani at the beginning of the meeting, namely knowledge and implementation of Customer Relationship Management (CRM) for UMKM actors under the guidance of KSP Credit Union Madani. Participants from the training are members of the Madani cooperative, which are UMKM business actors in the Culinary and Services sector The output plan of this student creativity development activity is in the form of improving the performance of cooperative management.
PELATIHAN SOFT SKILL KEWIRAUSAHAAN PADA PUJA BHAKTI REMAJA CETIYA VIJJA GANA DI KOTA TANGERANG Hartayo, Shandi; Ginny, Puti Lenggo; Farunik, Canggih Gumanky; Silaswara, Diana; Alexander; Priyowidodo, Agustinus; Trinurfa Yuliadi, Erizka; Puspa Rini, Yanti
Abdi Dharma Vol. 3 No. 1 (2023): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i1.2086

Abstract

Tujuan dari kegiatan PKM (Pengembangan Kreativitas Mahasiswa) ini adalah memberikan bekal pengetahuan pendidikan non-formal di bidang kewirausahaan kepada pemuda Cettiya Vijja Gana. Kegiatan PKM ini dilaksanakan bekerja sama antara Fakultas Buddhi Dharma dan Yayasan Vijja Gana Adhikara yang diselenggarakan di Cettiya Vijja Gana, Kotabumi, Kabupaten Tangerang. Kegiatan berlangsung selama tiga bulan. Pelatihan dilakukan dalam bentuk presentasi materi, diskusi, tanya jawab, dan pembinaan bagi peserta pelatihan. Materi yang disampaikan oleh pembicara disesuaikan dengan kebutuhan pemuda Cettiya Vijja Gana. Target output dari kegiatan PKM ini adalah peningkatan soft skill dalam bidang kewirausahaan untuk pemuda Cettiya Vijja Gana.
Co-Authors alexander Alexander Alexander, Alexander Andy Andy Anggraeni, Rr Dian Anisya, Cindy ARI KURNIAWAN Benyamin Melatnebar Berlin Silaban Canggih Gumanky Farunik Chandra, Yopie Cynthia Dian Anggraeni F.X Pudjo Febry, Timotius Fx. Pudjo Wibowo Galuh Kusuma Hapsari Gini, Puti Lenggo Ginny, Puti Lenggo Hanapi, Frisca Hartayo, Shandi Herijawati, Etty Kiki Baringin, David Kusnawan, Agus Lenggo Ginny, Puti Limajatini Mardiana, Harisa Naomi Angelia Tumanggor Parameswari, Rinintha Priyowidodo, Agustinus Puspa Rini, Yanti Rina Aprilyanti Rusmi, Nanduta Sito Sabam Simbolon Suryadi Winata Susanti, Metta Susanto Wibowo, Susanto Teofilus Teofilus Trinurfa Yuliadi, Erizka Vivin Hanitha Widya, Devania Yoyo, Toni