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q Naomi Angelia Tumanggor; Silaswara, Diana
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 4 No. 2 (2025): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi  berfokus untuk menelaah pengaruh manajemen kinerja, budaya organisasi, kepuasan kerja berkaitan pada produktivitas karyawan PT Satyamitra Kemas Lestari. Data diperoleh melalui penyebaran kuesioner, penentuan jumlah sampel mengacu pada teori Fraenkel dan Wallen yang menyatakan 100 responden telah dianggap representatif.        Temuan riset menampilkan nilai adjusted R square sebesar 0,511. angka tersebut mengisyaratkan keterhubungan manajemen kinerja, budaya organisasi, dan kepuasan kerja, memberikan peran determinatif terhadap produktivitas karyawan sebesar 51,1% sedangkan 48,9% (100% - 51,1% = 48,9%) sisanya diasalkan oleh faktor eksternal yang tidak terobservasi dari cakupan kajian ini.        Uji hipotesis menunjukkan thitung untuk manajemen kinerja sebesar 6,224, thitung budaya organisasi sebesar 9,187, thitung kepuasan kerja sebesar 7,850 dengan ttabel 1,66088 yang diperoleh dari ttabel = t (a/2; n – k – 1) dengan ambang probabilitas kesalahan 0,10. Nilai thitung melebihi ttabel menandakan bahwa hipotesis alternatif terverifikasi dan hipotesis nol tereleminasi.        Uji hipotesis untuk manajemen kinerja, budaya organisasi, kepuasan kerja terhadap produktivitas karyawan diperoleh nilai Fhitung 35,484 dengan Ftabel sebesar 2,14 dengan tingkat signifikansi 0,000. 0,000 < 0,10 maka dugaan hipotesis alternatif dikukuhkan dan hipotesis nol dikesampingkan, sebab Fhitung > Ftabel. Temuan tersebut menegaskan adanya korelasi positif antara ketiga variabel independen dengan produktivitas tenaga kerja.
Improving Food Security through Climate-Smart Farming and Readiness for Disasters Silaswara, Diana; Chandra, Yopie; Mardiana, Harisa; Gini, Puti Lenggo
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 9: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i9.4808

Abstract

This research investigates how residents, government officials, and farmers in Tangerang City, Banten, Indonesia perceive temperature, precipitation, and food security. By combining quantitative survey data with qualitative insights through a mixed-methods approach, a holistic view of stakeholder perspectives is achieved. Findings reveal that farmers have higher mean perceptions across all variables, indicating their heightened awareness and proactive stance toward climate-related challenges. Government officials also demonstrate consistent awareness of temperature and precipitation issues, reflecting their professional engagement. Residents exhibit diverse experiences and awareness levels, suggesting varying community perceptions Major disparities in understanding underscore the necessity of varied perspectives in tackling climate problems. Recommendations consist of expanding participant numbers, examining various data sets, enhancing the blend of qualitative and quantitative methodologies, engaging stakeholders throughout the research process, and fostering partnerships across fields for well-informed decision-making
Peningkatan Kesejahteraan Mansyarakat Melalui Kegiatan Pembinaan UMKM Makanan Ringan Di Wilayah Tangerang Silaswara, Diana; Parameswari, Rinintha; Kusnawan, Agus; Anggraeni, Dian; Ginny, Puti Lenggo
Abdi Dharma Vol. 1 No. 2 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.719 KB) | DOI: 10.31253/ad.v1i2.702

Abstract

This activity is hold to Maximize and motivate the society of Tangerang city businessman of MSME. However the development is used to give solution of capital, marketing, product design and legality and motivation. The purpose of this training is to improve MSME Management Management, which is expected to increase its business in marketing products and using E-Commerce optimally.In this training, the on the spot method to the business field is used, the method of observation, discussion, and experience of the trainer and condition now days. The method of discussion and question and answer, as well as the provision of materials and practices for improving business planning management marketing management management (E- Commerce). Several participants were also asked to explain the results of their business plans. The hope is that the results of the evaluation of 30 training participants generally show an increase in knowledge and understanding after being given Marketing and E-commerce materials to improve the management of MSME management in Tangerang City
Pemanfaatan Aplikasi Gobiz dan Grab Merchant untuk Meningkatkan Pendapatan UMKM Dimasa Pandemik Covid19 Parameswari, Rinintha; Silaswara, Diana; Ginny, Puti Lenggo; Kusnawan, Agus; Anggraeni, Rr Dian
Abdi Dharma Vol. 2 No. 1 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.302 KB) | DOI: 10.31253/ad.v2i1.1074

Abstract

This activity explains the convenience of the applications and motivates the community of MSME actors in Teluk Naga, Tangerang, to use the applications offered by GoJek and Grab. The purpose of this training is to increase the income of MSME actors during the pandemic because the application can increase their income. After all, it is much easier to reach consumers. In this training, we used the on-the-spot method, the method of observation, discussion, and the trainer's experience and current conditions. These methods of the discussions, the question and the answer, as well as the provision of materials and practices to improve business planning management, online marketing management (E-Commerce). Several participants are also asked to explain the results of their business plans. It is hoped that the results of the evaluation of the 25 training participants, in general, can increase the knowledge, understanding and income of MSME actors in Teluk Naga Village, Tangerang.
Implementasi Strategi CRM dan Penggunaan Digital Marketing pada UMKM di Credit Union Madani Kotabumi Tangerang Cynthia; Anisya, Cindy; Widya, Devania; Silaswara, Diana; Lenggo Ginny, Puti; Susanti, Metta; Winata, Suryadi; Limajatini
Abdi Dharma Vol. 2 No. 2 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v2i2.1732

Abstract

This student creativity development activity was carried out based on the collaboration between the Faculty of Business, Buddhi Dharma University and KSP Madani which was held at KSP Madani Credit Union Kotabumi, Tangerang City. Banten Province. The training participants are UMKM members of cooperatives, and the activities are carried out within a period of three months, with training activities planned in the form of focus group discussions, material presentations and interactive question-and-answer between the giver of materials and training and mentoring participants. The material provided was in accordance with the needs requested by KSP Madani at the beginning of the meeting, namely knowledge and implementation of Customer Relationship Management (CRM) for UMKM actors under the guidance of KSP Credit Union Madani. Participants from the training are members of the Madani cooperative, which are UMKM business actors in the Culinary and Services sector The output plan of this student creativity development activity is in the form of improving the performance of cooperative management.
PELATIHAN SOFT SKILL KEWIRAUSAHAAN PADA PUJA BHAKTI REMAJA CETIYA VIJJA GANA DI KOTA TANGERANG Hartayo, Shandi; Ginny, Puti Lenggo; Farunik, Canggih Gumanky; Silaswara, Diana; Alexander; Priyowidodo, Agustinus; Trinurfa Yuliadi, Erizka; Puspa Rini, Yanti
Abdi Dharma Vol. 3 No. 1 (2023): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i1.2086

Abstract

Tujuan dari kegiatan PKM (Pengembangan Kreativitas Mahasiswa) ini adalah memberikan bekal pengetahuan pendidikan non-formal di bidang kewirausahaan kepada pemuda Cettiya Vijja Gana. Kegiatan PKM ini dilaksanakan bekerja sama antara Fakultas Buddhi Dharma dan Yayasan Vijja Gana Adhikara yang diselenggarakan di Cettiya Vijja Gana, Kotabumi, Kabupaten Tangerang. Kegiatan berlangsung selama tiga bulan. Pelatihan dilakukan dalam bentuk presentasi materi, diskusi, tanya jawab, dan pembinaan bagi peserta pelatihan. Materi yang disampaikan oleh pembicara disesuaikan dengan kebutuhan pemuda Cettiya Vijja Gana. Target output dari kegiatan PKM ini adalah peningkatan soft skill dalam bidang kewirausahaan untuk pemuda Cettiya Vijja Gana.