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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Account : Jurnal Akuntansi, Keuangan dan Perbankan IMARA : Jurnal Riset Ekonomi Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung AJAD : Jurnal Pengabdian kepada Masyarakat Akuntansi'45 MABIS: Jurnal Manajemen Bisnis Syariah Jurnal Akuntansi Syariah (JAkSya) Innovative: Journal Of Social Science Research Imara: Jurnal Riset Ekonomi Islam Jurnal Manajemen Bisnis Syariah
Marlin, Khairul
Universitas Islam Negeri Mahmud Yunus Batusangkar
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Journal : Jurnal Manajemen Bisnis Syariah

 1 
Strategi Pemasaran Pada UMKM Kawa Daun Celup Putry Bunga Tabek Patah Kecamatan Salimpaung KHAIRUL MARLIN; Yusratul Rizki; Khairulis Shobirin
MABIS: Jurnal Manajemen Bisnis Syariah Vol 2, No 1 (2022): MABIS: Jurnal Manajemen Bisnis Syariah
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mabis.v2i1.5668

Abstract

Putry Bunga has produced various products and has carried out promotions but has not achieved steady sales every month. Therefore, the authors conducted a study with the aim of knowing how the marketing strategy implemented by Kawa Daun Celup Putry Bunga SMEs was seen from the 4 P marketing mix indicators (product, price, place and promotion). This type of research is a field research (field research) with a qualitative descriptive method. Data collection techniques were carried out by means of interviews and supported by documents in implementing the marketing strategy used by Kawa Daun Celup Putry Bunga SMEs. The author collects data by interviewing owners and employees. The results showed that Kawa Daun Celup Putry Bunga SMEs have implemented a marketing strategy using the 4P marketing mix indicators, namely in terms of product, price, promotion, and place. In addition, in implementing the marketing strategy, there are several obstacles faced by the Kawa Daun Celup Putry Bunga UMKM, namely the difficulty of maintaining the availability of raw materials and business competition.
Pengaruh Layanan COD dan Gratis Ongkir Terhadap Minat Beli Konsumen Pada e-commerce Shopee Khairul Marlin; R Dilla Juniati; Khairulis Shobirin
MABIS: Jurnal Manajemen Bisnis Syariah Vol 3, No 2 (2023): MABIS: Jurnal Manajemen Bisnis Syariah
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mabis.v3i2.10516

Abstract

The purpose of this study is to find out how much impact COD services and free of charge are on student purchasing interest in Shopee e-commerce. The type of research is field research with a quantitative approach. Data Collection Technique using questionnaires. The population in this study is students of Sharia Business Management Study Program Faculty of Islamic Economics and Business UIN Mahmud Yunus Batusangkar force 2019, 2020, 2021 and 2022 who use and shop at e-commerce Shopee with criteria have made a minimum purchase of five times and a minimum of spending Rp.200,000. The sample in the study was determined by the Slovin formula, which is 145 respondents. Data processing is done with the help of SPSS applications. The results of the study showed that partially the variable COD (X1) service had a significant effect on the interest of buying (Y) students in e-commerce Shopee in Sharia Business Management Study Program students FEBI UIN Mahmud Yunus Batusangkar, the free variable of the disk (X2) also had a significant effect on the interest of buying (Y) student of Shopee e-commerce at students of Sharia Business Management Study Program FEBI UIN Mahmud Yunus Batusangkar. Simultaneously, COD (X1) and free (X2) services together affect the variable interest of purchasing (Y) students in e-commerce Shopee on study in Sharia Business Management Study Program FEBI UIN Mahmud Yunus Batusangkar
Co-Authors A, Aysyah. AdeYulia Putri Afrinaldi Afrinaldi Ahmad Hadiyan Alia Fatma Tanri Sari Annisa Putri Cesy Anggraini Putri Chita Indah Sari Chitra Indah Sari Erni Susilawati, Erni Gampito Gampito Guspendri, Nasfizar Himyar Pasrizal Indah Sari, Chita Indah Sari, chitra Khairulis Shobirin Khairulis Shobirin Klemens Mere Koerniawati, Dwi Lasmi Yupita Mardikawati, Budi Masdar, Rita Meagika Surya Putri Mega Rahmi Melia, Yeni Mirawati Mirawati Mirawati Mirawati Nabila, Aisyah Nirmala, Dina Nita Fitria Nita Fitria Nita Fitria Nofrivul Nofrivul Nofrivul Nofrivul Nofrivul, Nofrivul Novriful Novriful Nugroho, Dwiyanjaya Santyo Nur Izati Fitriani Oktavia, Abel Parizal, Himyar Putra, Yosep Eka Putri Utami, Elfina R Dilla Juniati R, Ramadanis. Ramadanis Ramadanis Rando Sony Putrasma Rauf, Abdul Rauf Rendi Ardiansyah Retno Anggraini Rita Masdar Shaleh, Sri Madona Shaleh, Sri Madona Shobirin, Khairulis Sri Madona Shaleh Syukri Iska, Syukri Tantrisna, Ellen Yeni Melia Yuliani, Dila Yupita, Lasmi Yusratul Rizki Zubaidah, Dea