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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Manajemen Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Budimas : Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Surakarta Management Journal Jurnal Manajemen dan Pemasaran Jasa
Rohwiyati, Rohwiyati
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Customer and competitor orientation on coffee export marketing performance in Central Java: The role of learning organization and entrepreneurial orientation Sulistya, Sulistya; Rohwiyati, Rohwiyati; Setiorini, Kusumaningdiah Retno
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21019

Abstract

This research aimed to examine market performance through the two dimensions of customer and competitor orientation. The mediating role of learning organization was examined in the correlation of customer with competitor orientation and coffee export marketing performance in Central Java MSMEs. Furthermore, the moderating role of entrepreneurial orientation was analyzed in the learning organization impact on export marketing performance. The sample consisted of 116 coffee-exporting MSMEs in the Central Java region, Indonesia, selected based on specified criteria. Our data analysis used PLS-SEM (Partial Least Squares–Structural Equation Modeling) to examine the connections between variables. Our findings revealed that 1) customer orientation and learning organization significantly affect export marketing performance, 2) competitor orientation do not significantly affect export marketing performance, 3) Customer and competitor orientation had significant and indirect impact on learning organization and export marketing performance, respectively, and 4) Entrepreneurial orientation moderated the influence of learning organization on export marketing performance.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Aini, Laila Nur Anari, Sahar Azizah, Intan Nur Danarwati, Yanti Sri Dewi Pujiani Erni Widiastuti Fadilah, Novi Siti Giarti Slamet Harsono, Mugi Haryono, Tulus Indrian Supheni Juni Trisnowati Kim Budiwinarto Nugroho, Novie Endi Praptiestrini -, Praptiestrini Pujian, Dewi Purnomo, Khrisna Adhy Sarsiti . Setiawan, Ahmad Ikhwan Setiawan, Krisna Bayu Setiorini, Kusumaningdiah Retno Sulistya, S Sulistya, Sulistya Sulistya, Sulistya Supheni, Indrian - Surendra, Arya Suryati Suryati Tulus Haryono, Tulus Wahyudi, Lilik Wahyudi, Lilik