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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Entrepreneur dan Entrepreneurship Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Ranah Research : Journal of Multidisciplinary Research and Development
Christina Sudyasjayanti
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Journal : Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis

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ANALISA FAKTOR WILLINGNESS TO PAY PRODUK MAKANAN ORGANIK DI DENPASAR Hendrawan, Alvin Alviandi; Sudyasjayanti, Christina
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2024): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v11i1.925

Abstract

The Covid-19 pandemic has changed people's lifestyles to pay more attention to their health. One of the factors that affect health is food, healthy food consists of various types, one of which is organic food which has a good projected market growth in Indonesia until 2026 of 6%. This research was conducted to determine the factors that influence the willingness to pay for organic food products in Denpasar. The number of respondents in this study was 210 respondents using purposive sampling method. The criteria for respondents in this study are those who live in Denpasar and have purchased organic food products at least once. This research is a quantitative study with a confirmatory factor analysis method using SMART PLS 3.0. Based on the findings of this study, the factors that influence the willingness to pay for organic food products are consumer knowledge, social media marketing, price fairness, perceived value and customer satisfaction.
Co-Authors Adrie Oktavio Aiman Fauzi Gadi Aria Ganna Henryanto Arya Asraf Danarkusuma Auditia Setiobudi Christina Whidya Utami Cristalia Briliana Saliem Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Gadi, Aiman Fauzi Hendrawan, Alvin Alviandi Hugo, Albert Hutomo Setia Budi Irantha Hendrika Kenang Jessica Halim Krismi Budi Sienatra Liliana Dewi Mahesa Hamisena Maukar, Thomas Tyrellio Melani Rahadiyanti Metta Padmalia Michael Helton Rubowo Rahmania, Laili Romauli Nainggolan Saliem, Cristalia Briliana Salsabil, Sabila Singgih, Kevin Julianto Soelistyowati Soelistyowati Tania Leony Tantono Vivian Lie William Santoso Yosef Evandro Ernantyo