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All Journal Jurnal Ekonomi dan Bisnis Islam Journal of Research and Technology Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Halal Research Journal Jurnal Jaminan Kesehatan Nasional Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Noer, Lissa Rosdiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Analysis of The Influence of Customer Perceived Values, Customer Engagement, and Customer Satisfaction on Customer Loyalty Pranadetha, Alif; Hanoum, Syarifa; Noer, Lissa Rosdiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3102

Abstract

The growth of the retail business in Indonesia has led to increasing competition among industry players, pushing each to compete more aggressively in their marketing efforts. As the fashion industry in Indonesia continues to evolve, retail fashion companies are striving to create high-quality products to attract and engage customers, with the ultimate goal of fostering customer loyalty. Additionally, findings show that 118 out of 126 respondents tend to compare products from various brands before making a purchase. Therefore, this study aims to examine the relationships between customer perceived value, customer engagement, and customer satisfaction in relation to customer loyalty in the retail fashion industry. The analysis was conducted quantitatively by distributing questionnaires to 235 respondents, which were then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that customer perceived value (including product quality, service quality, and price fairness), customer engagement, and customer satisfaction (both product and brand satisfaction) have a positive and significant relationship with customer loyalty. Based on these findings, managerial implications have been developed for the fashion retail industry to refine their strategies and enhance customer loyalty.
Co-Authors A. Noer, Faza Muhlizoh Al Mustofa, Muhammad Ubaidillah Al'ula, Zahril Maulana Jilham Alfarizi, Muhammad Aqilah, Nafla Arifian, Rafialdo Berto Mulia Wibawa Bhawika, Gita Widi Dewantara, Norman Handiwibowo, Gogor Arif Lusdiono, Andi Naila, Muthia Ni Gusti Made Rai, Ni Gusti Made Nurmaya, Karina Pranadetha, Alif Puspita, Diah Putra, Gerdathias Putra, Yudho Novandhika Qomara, Astra Savero Reny Nadlifatin Rizqi, Muhammad Luthfi Attaka Rofifah, Jihan Saiful Hakim, Muhammad Syarifa Hanoum Valentina, Nia