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All Journal Jurnal Ekonomi dan Bisnis Islam Journal of Research and Technology Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Environmental Science and Sustainable Development Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Halal Research Journal Jurnal Jaminan Kesehatan Nasional Jurnal Indonesia Sosial Teknologi Jurnal Manajemen Pelayanan Kesehatan (The Indonesian Journal of Health Service Management) Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Riwayat: Educational Journal of History and Humanities International Journal of Business and Management Technology in Society (IJBMTS)
Noer, Lissa Rosdiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Halal Research Journal

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Global Consumer Culture and Halal Consumption: Insights from Indonesian Youth Putra, Yudho Novandhika; Dewantara, Norman; Noer, Lissa Rosdiana
Halal Research Vol 5 No 1 (2025): February
Publisher : Halal Center ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j22759970.v5i1.2515

Abstract

The halal market is expanding rapidly, driven by the growing Muslim population. At the same time, young Muslims are experiencing changes in their consumption habits as they engage more with global trends. This study explores how acculturation to global consumer culture (AGCC) interacts with ethnic identity (EID) in shaping their choices between halal and non-halal products. A survey of 123 young Muslim respondents in Indonesia was conducted, and the data were analyzed using Structural Equation Modeling (SEM). The results show that exposure to global consumer culture does not weaken ethnic identity. Instead, young Muslims develop a bicultural identity, maintaining their commitment to halal consumption while embracing global influences. These findings highlight the need for businesses to adopt localization or glocalization strategies to better connect with Muslim consumers. Policymakers should also ensure that the halal market continues to evolve while staying true to Islamic values and meeting modern consumer needs.
Halal Food Market Segmentation in New Zealand: New Opportunities for Indonesian Halal Food: A Systematic Literature Review (SLR) Rizqi, Muhammad Luthfi Attaka; A. Noer, Faza Muhlizoh; Noer, Lissa Rosdiana
Halal Research Vol 5 No 2 (2025): July
Publisher : Halal Center ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j22759970.v5i2.3222

Abstract

The halal food market in New Zealand is experiencing rapid growth, driven by a growing Muslim population and increasing awareness of the halal lifestyle. Indonesia's halal food industry has a great opportunity to capitalize on this lucrative market by understanding market characteristics, conducting effective market segmentation, and developing appropriate marketing strategies. Key findings show that the halal food market in New Zealand is divided into several segments based on factors such as demographics, lifestyle, and values. These segments have different needs and preferences for halal food products. The research also shows that Indonesia's halal food industry has several competitive advantages that can help it penetrate the New Zealand market. These advantages include high product quality, wide varieties, and competitive pricing. The journal concludes that Indonesia's halal food industry has a great opportunity to thrive in the New Zealand market. By implementing the right strategies, the Indonesian halal food industry can increase its market share in New Zealand and its profits. This article aims to conduct a systematic literature review of research on halal food market segmentation in New Zealand. The review aims to identify key market segments, their characteristics, and the implications for Indonesia's halal food industry.
Co-Authors A. Noer, Faza Muhlizoh Al Mustofa, Muhammad Ubaidillah Al'ula, Zahril Maulana Jilham Alawi, Tazkiyah Rizqi Alfarizi, Muhammad Aqilah, Nafla Arifian, Rafialdo Berto Mulia Wibawa Bhawika, Gita Widi Dewantara, Norman Handiwibowo, Gogor Arif Lusdiono, Andi Naila, Muthia Ni Gusti Made Rai, Ni Gusti Made Nurmaya, Karina Puspita, Diah Putra, Gerdathias Putra, Yudho Novandhika Qomara, Astra Savero Reny Nadlifatin Rizqi, Muhammad Luthfi Attaka Rofifah, Jihan Saiful Hakim, Muhammad