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All Journal Jurnal Ekonomi dan Bisnis Islam Journal of Research and Technology Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Halal Research Journal Jurnal Jaminan Kesehatan Nasional Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Noer, Lissa Rosdiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Purchase Decision dan Repurchase Intention: Analisis Bibliometrik Faktor Digital Marketing Valentina, Nia; Noer, Lissa Rosdiana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10063

Abstract

The advancement of digital technology has driven a major transformation in marketing strategies, positioning digital marketing as a primary approach in shaping consumer purchase decisions and repurchase intentions. Although numerous studies have explored the influence of digital marketing on purchase intention, systematic research that connects digital marketing with repurchase intention through bibliometric analysis remains limited. This study aims to analyze trends, dominant themes, and scientific contributions in the literature related to purchase decision and repurchase intention within the context of digital marketing. The method used is bibliometric analysis with a descriptive quantitative approach, utilizing data from Scopus. The findings reveal a significant increase in publications since 2018, peaking in 2025. Key themes identified include customer satisfaction, service quality, perceived value, and decision making, all closely linked to repurchase intention. China and Indonesia are noted as the top contributing countries, while authors such as HAN H. and LEE J. demonstrate consistent productivity. Keyword network visualization and thematic analysis show that repurchase intention is a central focus in the literature, supported by various consumer behavior variables. The study concludes that digital marketing plays a crucial role in fostering consumer loyalty, and bibliometric analysis provides a comprehensive overview of the direction and development of research in this field.
Co-Authors A. Noer, Faza Muhlizoh Al Mustofa, Muhammad Ubaidillah Al'ula, Zahril Maulana Jilham Alfarizi, Muhammad Aqilah, Nafla Arifian, Rafialdo Berto Mulia Wibawa Bhawika, Gita Widi Dewantara, Norman Handiwibowo, Gogor Arif Lusdiono, Andi Naila, Muthia Ni Gusti Made Rai, Ni Gusti Made Nurmaya, Karina Pranadetha, Alif Puspita, Diah Putra, Gerdathias Putra, Yudho Novandhika Qomara, Astra Savero Reny Nadlifatin Rizqi, Muhammad Luthfi Attaka Rofifah, Jihan Saiful Hakim, Muhammad Syarifa Hanoum Valentina, Nia