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Journal : Cakrawala Repositori Imwi

Perancangan Model Bisnis Kuma Suki Menggunakan Bisnis Model Kanvas Putri Berlianti; Imanuddin Hasbi
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.436 KB)

Abstract

The growing variety of culinary business in Indonesia, especially foreign food, makes the business continues to create innovation and creativity, one of which is Kuma Suki. By researching Kuma Suki, researchers took the initiative to solve problems and provide solutions for Kuma Suki to be better.This study aims to identify, make SWOT analysis, and map business processes Kuma Suki using nine elements of the business model canvas that can solve problems. The research method used is qualitative with descriptive research design. Data collection methods used are primary data collection methods with data collection techniques interviews, observation, documentation and triangulation. The results showed that the business model needs improvement of value proposition by adding flavor variant, menu innovation every month, and welcome drink. Customer segments by serving catering to add consumers in the office environment and parties. Channel to have a website for consumers to make reservations easily. Customer relationships in order to hold a promo, follow the culinary event, provide souvenirs and provide a membership system. Key activities to control the product. Key resources to expand the stock of raw materials and decoration. Key partnerships to partner with labeling companies and ICA. Revenue stream to open franchise.
Perancangan Model Bisnis Kuma Suki Menggunakan Bisnis Model Kanvas Putri Berlianti; Imanuddin Hasbi
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v2i1.20

Abstract

The growing variety of culinary business in Indonesia, especially foreign food, makes the business continues to create innovation and creativity, one of which is Kuma Suki. By researching Kuma Suki, researchers took the initiative to solve problems and provide solutions for Kuma Suki to be better.This study aims to identify, make SWOT analysis, and map business processes Kuma Suki using nine elements of the business model canvas that can solve problems. The research method used is qualitative with descriptive research design. Data collection methods used are primary data collection methods with data collection techniques interviews, observation, documentation and triangulation. The results showed that the business model needs improvement of value proposition by adding flavor variant, menu innovation every month, and welcome drink. Customer segments by serving catering to add consumers in the office environment and parties. Channel to have a website for consumers to make reservations easily. Customer relationships in order to hold a promo, follow the culinary event, provide souvenirs and provide a membership system. Key activities to control the product. Key resources to expand the stock of raw materials and decoration. Key partnerships to partner with labeling companies and ICA. Revenue stream to open franchise.
Co-Authors -, Danendra Erico Rafifata Tiyasa A, Ratu Nailah A, Sifa Sarifatul Agus Maolana Hidayat Aji Pamoso Aji Saputra, Ilham Aji, Ariko Zharfan Al Irsyad Nur Andika, Raihan Muhammad Anilawati, Hizrina Arif Kuswanto Arry Widodo Brady Rikumahu Citra Kusuma Dewi Damayanti, Maria Cyntia Deandrie Ramadhanti Dhea Marcella Dicky Hidayat Diskanadia, Kharina Djorgi, Rozul Moehammad Faathina, Mufida Najma Fauzan Aziz Feti Anggraeni Fida Fadhilah Fikri Mohamad Rizaldi Firdaus, Rizal Maidan gita medinna Gumelar, Gilang Gustira, Herdiansyah Hania Salsabila Hanifan, hsan Asfari Herdiansyah Gustira Pramudia Suryono ida Ayu Gede Pramesthya Praba Sari Iftikhar, Farhan Dhiya Ilahi, Vinca Restu Irfan Nurdiansyah Ismail, Muhammad Syauqy Ismi Avia Febriyanti Jakadika, Jeulian Jamiat, Nuslish Juang Prayoga Jati, Surya Khalila Widyaseta Khairunnisa Kharina Diskanadia Kristina Sisilia Lovanto, Rifky Mahir Pradana Maisaputra, Aldy Marselina, Sheren Maya Alda Lestari Meilyna Rachmawaty Mira Kania Sabariah Monica Luciana Indriawati Muchamad Ridwan Muhammad Yahya Arwiyah Nadia Salsabila Nur Sa’aadah Nur Sheha Gunawan, Ahmad Nuslih Jamiat Pangestu, Aldi Aji Permana, Safira Aghna Salsabila Pratidhina, Khurotul Aeni Widya Putri Berlianti Putu Nina Madiawati Rahmah, Diefta Agniyya Rahman, Muhammad Ghiffari Rahman, Muhammad Rafli Rahmawati, Gita Ramadhani, Annisa Octaviola Rasyid, Rafika Isya Razany, Luthfiansyah Rini, Ramadhani Laila Puspa Rosdianah Sultan Ruqoyyah, Ruqoyyah Sabariah , Mira Kania Salsabila, Nadia Salwa Rizki Desi Ayunda Sari Sangia, Rohib Adrianto Sanjaya, Ikhsan Sardjana Orba Manullang Septian, Faisal Sultan, Rosdianah Suryono, erdiansyah Gustira Pramudia Syarifuddin Syarifuddin Syifa Agustini Fauziah Taufiqurrohman, Muhammad Rizal Triduanda, Arief Wijaya, Wandi Yacob, Rafly Maulana Z. Mohammad, Lukman