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All Journal Jurnal Analisis Sosial Politik Jurnal Scientia Jurnal Ekonomi Jurnal Multidisiplin Sahombu Jurnal Bisnis dan Manajemen West Science Jurnal Abdimas Lamin
Wibowo, Sarwo Eddy
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Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Jurnal Scientia

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Enhancing Marketing Performance Through Risk Management In MSMEs Wibowo, Sarwo Eddy; Aksenta, Almasari
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i04.2634

Abstract

This study aims to examine the implementation of business risk management for enchance marketing performance in Harum Laundry MSMEs. The analysis was conducted on various aspects of risks such as financial, operational, marketing, and product faced by Harum Laundry MSMEs. The method used in this research is a qualitative approach by collecting data through interviews. The results of the analysis identified that the biggest risk is related to finance, where reliance on personal capital can result in disruption to business operations. The research also offers solutions in controlling these risks by proposing cooperation with business partners as an anticipatory measure against possible business failures. It is hoped that the results of this study will not only provide benefits for entrepreneurs to implement risk management in their businesses, but also increase understanding of the importance of risk management in the business context.
Co-Authors Almasari Aksenta Ashadi, Arfian Rony Biantary, Maya Preva Dasa Rahardjo Soesanto Hartanto, Subhan Intan, Dyah Noor Jauhari, Amar Makruf mansyur abdul hamid Maulina, Evaf Priyana, Yana Rosyidah Rachman Sary, Kezia Arum Soegiarto, Eddy Wijaya, Bagus Kusuma