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EXPLORING CUSTOMERS’ EXPERIENCES OF ONLINE ORDERING AND DELIVERY SERVICES AT RESTO BUNGONG JAROE Kultsum, Ummi
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.121

Abstract

The rapid growth of digital technology and the widespread adoption of online food ordering platforms have transformed consumer behavior and expectations in the restaurant industry. Customers now demand convenience, speed, and seamless service extending from order placement through delivery. This study explores the lived experiences of customers using the online ordering and delivery services at Resto Bungong Jaroe, aiming to understand factors influencing satisfaction and identify areas for service improvement. Using a qualitative research design, in-depth interviews were conducted with selected customers to gather rich, descriptive data about their perceptions, challenges, and emotional responses. Thematic analysis revealed key themes related to ease of ordering, delivery timeliness, accuracy, and communication quality. Findings indicate that while customers appreciate the convenience and accessibility of digital ordering, technical glitches and delivery delays remain significant pain points. Personalized communication and real-time tracking were identified as critical to enhancing satisfaction. The study concludes that harmoniousintegration of online interfaces with reliable delivery services is crucial for maintaining customer loyalty and competitive advantage.This research contributes to a deeper understanding of customer expectations in digital foodservice and offers practical insights for optimizing online ordering and delivery processes.
Penguatan Manajemen Pangan Berkelanjutan melalui Branding dan Teknologi Digital Nelayan Lere Palu Zainuddin, Zulkifli; Tohiroh , Tohiroh; Putra, Agung Laksono; Kultsum, Ummi
Jurnal Nusantara Mengabdi Vol 5 No 1 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v5i1.5750

Abstract

Purpose: Local food availability in Central Sulawesi faces post-disaster challenges and global market competition. This community service program aims to improve the competitiveness of Lere Village fishermen's food products through branding strategies and the use of digital technology. Methodology/approach: The program was implemented through community outreach, targeted training sessions, and mentoring focused on basic business management, digital marketing, and product quality improvement. Twenty-five fishermen participated in this program, selected based on their direct involvement in local food production and distribution. Results/findings: Results showed an increased management, product packaging, and skills in using social media for promotion. Partners also received product diversification strategies and access to food certification. Conclusions: In conclusion, this program has had a positive impact in increasing the capacity of fishermen to manage local food businesses and expand markets, thus supporting food sustainability in Central Sulawesi. Limitations: This program has limitations in the number of participants, which is only 25 fishermen, the short duration of mentoring, and limited access to digital infrastructure so that the implementation of digital marketing is not yet evenly distributed. Contribution: This program contributes by providing a model for empowering fishermen based on branding strategies and digital technology that can be replicated in other coastal areas. Furthermore, the program enhances fishermen's capacity in business management, product diversification, and digital marketing skills, thereby increasing the competitiveness of local products. The program also supports post-disaster food security by strengthening community-based production chains and opening access to food certification to add value and expand markets.