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All Journal Jurnal Bisnis dan Manajemen IMAGE JIKA: Jurnal Ilmu Keuangan dan Perbankan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Journal of Economics, Management, Business And Accounting (JEMBA) Batara Wisnu : Indonesian Journal of Community Services Journal Of Human And Education (JAHE) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Media Ekonomi Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Masyarakat SAMBARA: Jurnal Pengabdian Kepada Masyarakat AKRUAL : Jurnal Akuntansi dan Keuangan` KINERJA : Jurnal Ekonomi dan Bisnis BHAKTI JIVANA Manexia
Euis Bandawaty
As-Syafi’iyah Islamic University
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PELATIHAN PENGOLAHAN DATA EKONOMI DENGAN EVIEWS BAGI MAHASISWA: PENINGKATAN LITERASI TEKNOLOGI UNTUK KEMANDIRIAN EKONOMI Bandawaty, Euis; Sanjoyo, Sanjoyo; Sunaryo, Sunaryo; Heny Herawati, Heny Herawati; Sri Lestari, Sri Lestari; Farida Suldina, Farida Suldina; Pangeran Syarif Abdurahman, Pangeran Syarif Abdurahman
Komunikasi Vol 1 No 2 (2024): Volume 1 No 2 Agustus 2024
Publisher : Forum Komunikasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65055/bhaktijivana.v1i2.12

Abstract

Mastery of data processing technology has become increasingly important, particularly in the data-driven field of economics. EViews is one of the widely used software for statistical and econometric data analysis. This training aims to enhance students' technological literacy in using EViews to support economic self-reliance through improved analytical skills. The activity was conducted offline over two days, involving 50 students from the Faculty of Economics and Business, comprising accounting and management students from Asstafi'iyah Islamic University. The results of the training showed a significant improvement in students' understanding of data processing and their ability to perform regression analysis, hypothesis testing, and economic forecasting. A total of 80% of the participants were able to effectively operate EViews for economic data analysis. This training had a positive impact in preparing students for the workforce and increasing their independence in handling data processing independently.
Pemanfaat Literasi Digital dalam Pengembangan UMKM di Wilayah Cikarageman: Pengabdian Herawati, Heny; Lestari, Sri; Bandawaty, Euis; Suldina, Farida; Sanjoyo; Siddiq, Achmad
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3690

Abstract

The rapid advancement of technology in the digital era has significantly simplified business operations. However, not all entrepreneurs possess adequate understanding and skills to optimally utilize digital technology in their business processes. This condition highlights the importance of enhancing digital literacy among business actors, particularly in the areas of business management and marketing. In response to this need, the Management Study Program of the Faculty of Economics, Universitas Islam As-Syafi’iyah conducted a digital literacy training program for 20 housewives and MSME entrepreneurs in Cikarageman Village, Setu District, East Bekasi. The program aimed to facilitate participants’ transformation from conventional business practices to digitally based systems. The training focused on implementing digital marketing strategies through the use of social media and the Shopee marketplace platform. Participants were trained to create engaging promotional content, such as photos, videos, and persuasive copywriting, to attract online consumers. The results of the activity showed that participants were able to understand and directly apply digital media utilization in their business activities. This improvement positively affected marketing effectiveness, market reach expansion, and potential income growth through more systematic financial management.
Keterkaitan Diklat, Budaya Organisasi, dan  Integritas Terhadap Kinerja Pegawai dengan Kompetensi Sebagai Variabel Mediasi (Studi Kasus Pada Badan Nasional Penanggulangan Terorisme) Ramdani Rakasiwi, Gama; Bandawaty, Euis; Sunaryo; Waskito, Meindro
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18467

Abstract

This study examines both the direct and mediated effects of education and training, organizational culture, and integrity on employee performance, with competence positioned as an intervening variable at the National Counterterrorism Agency. A quantitative research design was employed, involving 130 employees as research respondents. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the support of SmartPLS version 4. The findings indicate that education and training, integrity, and competence have a positive and statistically significant direct effect on employee performance, whereas organizational culture does not demonstrate a significant direct influence. In addition, education and training, organizational culture, and integrity were found to significantly and positively affect employee competence. The mediation analysis further reveals that these three variables indirectly influence employee performance through competence. Competence fully mediates the relationship between education and training as well as integrity on employee performance, while partially mediating the relationship between organizational culture and employee performance.Overall, the results highlight that strengthening employee competence plays a critical role in enhancing the effectiveness of education and training, organizational culture, and integrity in improving employee performance within the National Counterterrorism Agency.
Perceived Authenticity and Consumer Response to AI-Generated Content: A Human–AI Co-Creation Perspective Euis Bandawaty
Manexia: Journal of Business, Management, and Creative Economy Vol. 2 No. 2 (2026): Human–AI Value Systems
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.02205

Abstract

The growing use of generative artificial intelligence in marketing has transformed how content is produced and evaluated, raising critical concerns regarding how consumers perceive authenticity when authorship extends beyond human creators. While prior research has largely focused on technological adoption and trust, limited attention has been given to how consumers construct meaning and evaluate authenticity in AI-mediated environments. This study addresses this gap by developing a conceptual framework that positions perceived authenticity as a central mechanism linking AI involvement in content creation to consumer psychological and behavioral responses. Drawing on authenticity theory, consumer behavior, and artificial intelligence literature, the study adopts a theory integration approach to synthesize fragmented insights into a unified model. The proposed framework reconceptualizes authenticity as a hybrid construct emerging from the perceived interaction between human intention and algorithmic generation, and explains how this perception shapes trust, emotional engagement, and behavioral outcomes. By offering a multi-level and process-oriented perspective, the study contributes to extending authenticity theory and advancing AI marketing research toward meaning-based evaluation, while providing a foundation for future empirical investigation in human–AI collaborative contexts.
Kewirausahaan Desa Berkelanjutan Berbasis Green Economy di Desa Purwadana, Karawang Euis Bandawaty; Hasmah; Bagus Arya Kusuma; Lilis Rianita; Qomarotun Nurlaila
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2026): Mei
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i2.1676

Abstract

Pengembangan usaha lokal di wilayah perdesaan saat ini dihadapkan pada tuntutan transformasi menuju ekonomi hijau (green economy) yang berkelanjutan. Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengimplementasikan model kewirausahaan desa berkelanjutan berbasis green economy pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Purwadana, Kabupaten Karawang. Pelaksanaan kegiatan menggunakan metode Participatory Action Research (PAR) yang meliputi tahap audit ekologis, edukasi green economy, bimbingan teknis green manufacturing dan pemasaran digital, serta evaluasi program. Keberhasilan program diukur secara semi-kuantitatif melalui instrumen pre-test dan post-test kepada 30 pelaku UMKM dan pengurus BUMDes. Hasil evaluasi menunjukkan adanya peningkatan kapasitas mitra secara signifikan dengan rata-rata lonjakan pemahaman di atas 60%. Peningkatan tertinggi terjadi pada kemampuan pemasaran dan branding hijau sebesar 65% serta pemahaman konsep green economy sebesar 63%. Program ini menyimpulkan bahwa integrasi literasi digital melalui e-commerce dan praktik produksi ramah lingkungan mampu menciptakan keunggulan kompetitif bagi produk lokal, sekaligus menjadi fondasi strategis bagi terwujudnya ekosistem smart village di Desa Purwadana.
Co-Authors Ahman Kuktur Hia Arif Kurniawan Bagus Arya Kusuma chusnah, Chusnah Disman Disman Disman Disman Disman, Disman Endang Saefuddin Mubarok Faqihatun, Fihha Farida Suldina, Farida Suldina Gunardi Hasanah, Zahra Hasmah Heny Herawati Heny Herawati Heny Herawati, Heny Herawati Indradewa, Rhian Intan Puspitasari Nurfitria Kartikaningsih, Dewi Lilis Rianita Maya Sari Maya Sari Meindro, Meindro Mujiani, Sari Nugraha Nugraha Nugraha Nugraha Nugraha Nugraha Nurfitria, Intan Puspitasari Nurulhuda, Elly Soraya Pangeran Syarif Abdurahman, Pangeran Syarif Abdurahman Patriandari, Patriandari Qomarotun Nurlaila Rahmat Hidayat Ramdani Rakasiwi, Gama Ronita RR. Ella Evrita Hestiandari Sanjoyo, Sanjoyo Sari, Ratih Komala Scorita, Kurnia Budhy Siddiq, Achmad Sri Lestari SRI LESTARI Sri Lestari, Sri Lestari Suldina, Farida Sunaryo Sunaryo - Sunaryo Sunaryo Waskito, Meindro