Article Per Year (5 Year)
p-Index From 2021 - 2026
5.756
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam AGRARIS: Journal of Agribusiness and Rural Development Research JER Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen
Vincent Didiek Wiet Aryanto
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Peran Kesadaran Merek, Citra Merek, dan Keaslian Merek Terhadap Keputusan Pembelian Produk Kosmetik Halal BB Cream pada Konsumen Wardah di Kota Semarang Berbasis Kuisioner Online Adelia Nirmala Cahya; Amron Amron; Vincent Didiek Wiet Aryanto; Ariati Anomsari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.11357

Abstract

This research evaluated the impact of brand awareness, image, and authenticity on Wardah BB Cream purchasing decisions among 150 consumers. Using a quantitative approach and PLS-SEM analysis, the study results showed that all three factors made a significant positive contribution. Among the three, brand authenticity was found to be the most dominant factor driving consumers to make a purchase. These findings indicate that strengthening authenticity values ​​and consistent brand image play a crucial role in driving purchasing decisions for halal cosmetic products.
Peran brand ambassador, brand love, dan kualitas produk terhadap keputusan pembelian skincare skintific pada mahasiswa S1 universitas dian nuswantoro semarang Sarah Nurrohamah; Handy Nur Cahya; Vincent Didiek Wiet Aryanto; Amalia Nur Chasanah
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 6 (2026): (in progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss6pp815-826

Abstract

Awareness regarding the importance of skin health makes people care and look for the best care products. Skintific has emerged as a brand that is much loved by the public and has a wide market. To determine the influence of Brand Ambassador, Brand Love, and Skintific Product Quality on purchasing decisions among students at Dian Nuswantoro University, Semarang. Quantitative Data, analysis using Smart-PLS. The research sample was 154 respondents using Purposive sampling. Results: H1 is rejected, namely Brand Ambassador does not influence Purchasing Decisions with a p value of 0.972, H2 is accepted, namely Brand love has a positive effect on Purchasing Decisions with a p value of 0.001, H3 is accepted, namely Product quality has a positive effect on Purchasing Decisions with a p value of 0.001, H4 is accepted, namely Brand Ambassador, Brand love, and Product Quality simultaneously have a positive and significant effect on Purchasing Decisions by 61.6%. Conclusion: Brand Ambassador does not affect Purchasing Decision; Brand love has a positive effect on Purchasing Decision; Product quality has a positive effect on Purchasing Decision; Brand Ambassador, Brand love, and Product Quality simultaneously have a positive and significant effect on Purchasing Decision
Keputusan Pembelian Produk Somethinc: Peran Kepuasan Konsumen sebagai Mediator Sagita Adinda Fitri; Vincent Didiek Wiet Aryanto; Diana Aqmala; Adilla Kustya Ulfa
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2476

Abstract

Penelitian ini menguji pengaruh kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian dengan kepuasan konsumen sebagai variabel mediasi pada mahasiswa UDINUS. Menggunakan purposive sampling dan analisis PLS- SEM (SmartPLS 4.0), hasil menunjukkan bahwa kualitas layanan dan kepercayaan konsumen berpengaruh positif terhadap kepuasan dan keputusan pembelian, kepuasan konsumen memediasi hubungan tersebut secara signifikan.
Pathways to Inclusive Agribusiness: Trust-Driven Ethical Consumption in Digital Agri-Food Platforms Ady, Rony Arpinto; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 12 No. 1: January-June 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v12i1.1131

Abstract

Building resilient agri-food systems requires not only technological innovation but also consumer trust, ethical alignment, and inclusive digital platforms. This study examined how multidimensional consumption values relate to digital trust and how digital trust is associated with online ethical purchase intention (EPI) and agribusiness resilience in ethical agri-food e-commerce. The model also included post-purchase satisfaction as a reinforcing factor and perceived risk as both a boundary condition and a direct predictor of digital trust. Survey data from 253 consumers in Central Java who had prior experience purchasing ethically certified coffee through digital platforms were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that consumption values were positively associated with digital trust, which in turn was positively associated with EPI and agribusiness resilience. Post-purchase satisfaction was positively related to digital trust, whereas perceived risk was negatively related to digital trust and slightly weakened the relationship between consumption values and digital trust. Given the cross-sectional design and the predictive purpose of PLS-SEM, these relationships should be interpreted as predictive associations rather than causal effects. These findings highlight the importance of transparent information, credible certification signals, and risk-reduction mechanisms in supporting ethical consumption and more inclusive agribusiness outcomes. However, the generalizability of the findings was limited by the purposive sampling of experienced ethical buyers in a single region.
Peran Customer engagement dan Customer satisfaction dalam Memediasi Pengaruh Brand love terhadap Customer loyalty dan Repurchase intention Pada Pengguna Shopee di Jawa Tengah Noval Ramadani; Piji Pakarti; Vincent Didiek Wiet Aryanto; Nanda Adhi Purusa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17007

Abstract

Perkembangan e-commerce yang pesat meningkatkan pentingnya keterikatan emosional (brand love) dalam membangun loyalitas dan mendorong pembelian ulang. Namun, tingginya popularitas platform seperti Shopee belum tentu menjamin repurchase intention akibat persaingan yang ketat. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh brand love terhadap customer loyalty dan repurchase intention dengan customer engagement dan customer satisfaction sebagai variabel mediasi ganda yang beroperasi secara berurutan. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai instrumen utama. Teknik pengambilan sampel menggunakan purposive sampling dengan total 165 responden. Analisis data dilakukan menggunakan SmartPLS versi 4. Hasil penelitian menunjukkan bahwa brand love berpengaruh positif dan signifikan terhadap customer engagement, customer satisfaction, dan customer loyalty, namun tidak berpengaruh langsung terhadap repurchase intention. Customer engagement berpengaruh positif terhadap customer satisfaction, customer loyalty, dan repurchase intention. Customer satisfaction berpengaruh signifikan terhadap customer loyalty, tetapi tidak terhadap repurchase intention. Sementara itu, customer loyalty terbukti berpengaruh positif dan signifikan terhadap repurchase intention.
Peran Keputusan Pembelian dalam Memediasi Pengaruh Brand Image, Social Media Marketing, dan Lifestyle terhadap Kepuasan Pelanggan Sepatu Adidas Rahadatul Aisy Syafa Q.A; Vincent Didiek Wiet Aryanto; Ariati Anomsari; Linda Ayu Oktoriza; Elia Resha Fatmawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12775

Abstract

This study aims to investigate how brand image, social media marketing, and lifestyle affect Semarang City consumers' satisfaction with Adidas sneakers. For a survey with a quantitative approach, 100 respondents were chosen via purposeful sampling. The data was analyzed using SmartPLS 4.0 and partial least squares structural equation modeling (PLS-SEM). The results demonstrate that social media marketing, lifestyle, and brand image have a favorable and significant impact on consumer satisfaction and purchasing decisions. Furthermore, consumer pleasure is positively and significantly impacted by purchasing decisions, which mediate the relationships between brand image, social media marketing, lifestyle, and customer contentment. These results imply that improving social media marketing, enhancing company image, and matching items to consumers' lifestyles will improve customer happiness and purchase decisions. Adidas should therefore keep improving its product positioning and marketing tactics in order to sustain consumer satisfaction and competitiveness.
Peran Keputusan Pembelian dalam Memediasi Pengaruh Brand Image, Social Media Marketing, dan Lifestyle terhadap Kepuasan Pelanggan Sepatu Adidas Rahadatul Aisy Syafa Q.A; Vincent Didiek Wiet Aryanto; Ariati Anomsari; Linda Ayu Oktoriza; Elia Resha Fatmawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12775

Abstract

This study aims to investigate how brand image, social media marketing, and lifestyle affect Semarang City consumers' satisfaction with Adidas sneakers. For a survey with a quantitative approach, 100 respondents were chosen via purposeful sampling. The data was analyzed using SmartPLS 4.0 and partial least squares structural equation modeling (PLS-SEM). The results demonstrate that social media marketing, lifestyle, and brand image have a favorable and significant impact on consumer satisfaction and purchasing decisions. Furthermore, consumer pleasure is positively and significantly impacted by purchasing decisions, which mediate the relationships between brand image, social media marketing, lifestyle, and customer contentment. These results imply that improving social media marketing, enhancing company image, and matching items to consumers' lifestyles will improve customer happiness and purchase decisions. Adidas should therefore keep improving its product positioning and marketing tactics in order to sustain consumer satisfaction and competitiveness.
Pengaruh Kualitas Pelayanan dan Promosi Instagram Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening (Studi Pada Konsumen Coffee Shop Purun Kopi di Purwodadi) Charisma Indah Nur Hidayah; Vincent Didiek Wiet Aryanto
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1030

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kualitas pelayanan dan promosi Instagram berpengaruh terhadap keputusan pembelian melalui minat beli konsumen coffee shop Purun Kopi. Populasi penelitian ini berupa seluruh konsumen Purun Kopi. Teknik pengambilan sampel yang digunakan Purposive Sampling, di mana 106 responden diambil sebagai sampel penelitian dengan kriteria seseorang pernah mengunjungi produk Purun Kopi minimal dua kali. Data diperoleh melalui penyebaran kuesioner kepada responden. Teknik analisis data yang digunakan meliputi uji outer model, uji inner model dan uji hipotesis menggunakan program aplikasi SmartPLS 3. Hasil penelitian menunjukkan (1) kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli (2) promosi Instagram berpengaruh positif dan signifikan terhadap minat beli (3) kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian (4) promosi Instagram berpengaruh positif dan tidak signifikan terhadap keputusan pembelian (5) minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Live Streaming, Discount, Dan Online Customer Review Terhadap Keputusan Pembelian Pada Marketplace SHOPEE (Studi Kasus Pada Mahasiswa Universitas Dian Nuswantoro Semarang) Arya Rukma Pradana; Vincent Didiek Wiet Aryanto
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1083

Abstract

Penelitian ini memiliki tujuan untuk mengetahui dampak dari beberapa faktor terhadap keputusan pembelian pengguna Shopee di Universitas Dian Nuswantoro Semarang. Faktor-faktor yang diteliti meliputi live streaming, discount, dan online customer review. Populasi penelitian terdiri dari pengguna Marketplace Shopee di Universitas Dian Nuswantoro Semarang. Penelitian terdiri dari 104 responden yang dipilih melalui teknik Purposive Sampling. Analisis data diolah menggunakan program Smart PLS 3.0 dengan teknik analisis yaitu outer model, inner model dan uji hipotesis. Hasil analisis ini menunjukan bahwa ketiga variable yaitu live streaming, discount, dan online customer review memiliki pengaruh yang signifikan terhadap keputusan pembelian di Marketplace Shopee pada Mahasiswa/i UDINUS Semarang.
Environmental Concern: Antecedents of Ecotourism Visit Intention with Time Perspective and Destination Image as Determination Variables Yohan Wismantoro; MG Westri Kekalih Susilowati; Amalia Nur Chasanah; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3945

Abstract

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of Environmental Concern as antecendent of Ecoturism Visit Intention mediates the influence of Future Time perspective and Destination Image toward Ecotourism visit Intention.  This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that Future Time perspective and Destination’s Image positively impact Ecotourism Intention.   Future Time perspective and Destination’s Image also influence Ecotourism Intention indirectly through Environmental Concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image.
Co-Authors Adelia Nirmala Cahya Adilla Kustya Ulfa Adinda Maharani, Azahra Almeira, Arlynda Amalia Nur Chasanah Amjad Ali Amron Amron Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arya Rukma Pradana Cahya, Handy Nur Calya Dini Daniswara Charisma Indah Nur Hidayah Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Elia Resha Fatmawati Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Galang Eko Prabowo Handy Nur Cahya Hariyadi, Guruh Taufan Harwati, Tan Anna Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Mahmud Mahmud Miharja, Thalita Salsabila Mila Sartika Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Noval Ramadani Novita Mayasari, Novita Oktoriza, Linda Ayu Piji Pakarti Putri Amalia Rahadatul Aisy Syafa Q.A Regita Kurnia Prahesti Rizkynugraheny, Andien Dwi Rony Arpinto Ady, Rony Arpinto Roymon Panjaitan Rudi Kurniawan Sagita Adinda Fitri Sarah Nurrohamah Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Sofiyana, Andini Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Wisit Rittiboonchai Yohan Wismantoro Yulita Setiawanta