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Keputusan Pembelian Produk Somethinc: Peran Kepuasan Konsumen sebagai Mediator Sagita Adinda Fitri; Vincent Didiek Wiet Aryanto; Diana Aqmala; Adilla Kustya Ulfa
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2476

Abstract

Penelitian ini menguji pengaruh kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian dengan kepuasan konsumen sebagai variabel mediasi pada mahasiswa UDINUS. Menggunakan purposive sampling dan analisis PLS- SEM (SmartPLS 4.0), hasil menunjukkan bahwa kualitas layanan dan kepercayaan konsumen berpengaruh positif terhadap kepuasan dan keputusan pembelian, kepuasan konsumen memediasi hubungan tersebut secara signifikan.
Financial Performance As Mediator Between Size, Liquidity, And Ownership On Firm Value B. Andini Nugrahaning Widhi; Herry Subagyo; Retno Indah Hernawati; Vincent Didiek Wiet Aryanto; Dwi Eko Waluyo
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 1 (2025): Artikel Riset Periode Januari 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i1.2504

Abstract

The world economy has been in turmoil for the past five years, causing an impact on the company's economy due to the Covid-19 pandemic. where this study is to explore how financial performance mediates the impact of company size, liquidity, and foreign ownership on company value in the consumer goods industry listed on the Indonesia Stock Exchange during 2018 to 2022. Regression analysis, along with the Sobel test, is used to test this relationship. Interestingly, despite the expectation that financial performance can bridge the gap between the independent and dependent variables, the results of the Sobel test show no mediation effect. As a result, the relationship between company size, liquidity, foreign ownership, and company value is direct. For further research, expanding the scope of the study to cover various sectors, extending the time period, and combining various financial ratios can provide a more comprehensive understanding.
Pathways to Inclusive Agribusiness: Trust-Driven Ethical Consumption in Digital Agri-Food Platforms Ady, Rony Arpinto; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 12 No. 1: January-June 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v12i1.1131

Abstract

Building resilient agri-food systems requires not only technological innovation but also consumer trust, ethical alignment, and inclusive digital platforms. This study examined how multidimensional consumption values relate to digital trust and how digital trust is associated with online ethical purchase intention (EPI) and agribusiness resilience in ethical agri-food e-commerce. The model also included post-purchase satisfaction as a reinforcing factor and perceived risk as both a boundary condition and a direct predictor of digital trust. Survey data from 253 consumers in Central Java who had prior experience purchasing ethically certified coffee through digital platforms were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that consumption values were positively associated with digital trust, which in turn was positively associated with EPI and agribusiness resilience. Post-purchase satisfaction was positively related to digital trust, whereas perceived risk was negatively related to digital trust and slightly weakened the relationship between consumption values and digital trust. Given the cross-sectional design and the predictive purpose of PLS-SEM, these relationships should be interpreted as predictive associations rather than causal effects. These findings highlight the importance of transparent information, credible certification signals, and risk-reduction mechanisms in supporting ethical consumption and more inclusive agribusiness outcomes. However, the generalizability of the findings was limited by the purposive sampling of experienced ethical buyers in a single region.
Peran Customer engagement dan Customer satisfaction dalam Memediasi Pengaruh Brand love terhadap Customer loyalty dan Repurchase intention Pada Pengguna Shopee di Jawa Tengah Noval Ramadani; Piji Pakarti; Vincent Didiek Wiet Aryanto; Nanda Adhi Purusa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17007

Abstract

Perkembangan e-commerce yang pesat meningkatkan pentingnya keterikatan emosional (brand love) dalam membangun loyalitas dan mendorong pembelian ulang. Namun, tingginya popularitas platform seperti Shopee belum tentu menjamin repurchase intention akibat persaingan yang ketat. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh brand love terhadap customer loyalty dan repurchase intention dengan customer engagement dan customer satisfaction sebagai variabel mediasi ganda yang beroperasi secara berurutan. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai instrumen utama. Teknik pengambilan sampel menggunakan purposive sampling dengan total 165 responden. Analisis data dilakukan menggunakan SmartPLS versi 4. Hasil penelitian menunjukkan bahwa brand love berpengaruh positif dan signifikan terhadap customer engagement, customer satisfaction, dan customer loyalty, namun tidak berpengaruh langsung terhadap repurchase intention. Customer engagement berpengaruh positif terhadap customer satisfaction, customer loyalty, dan repurchase intention. Customer satisfaction berpengaruh signifikan terhadap customer loyalty, tetapi tidak terhadap repurchase intention. Sementara itu, customer loyalty terbukti berpengaruh positif dan signifikan terhadap repurchase intention.
Dampak Daya Tarik Produk, Kesadaran Hidup Sehat dan Strategi Promosi Terhadap Keputusan Pembelian Produk Minuman Rendah Gula Yunita Ike Wulandari; Vincent Didiek Wiet Aryanto
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8525

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik produk, kesadaran kesehatan, dan strategi promosi terhadap keputusan pembelian produk minuman rendah gula di Kota Semarang. Minuman rendah gula menjadi alternatif yang semakin diminati seiring dengan meningkatnya kesadaran masyarakat akan pentingnya menjaga pola makan sehat. Namun, keputusan konsumen dalam membeli produk ini dipengaruhi oleh berbagai faktor, termasuk daya tarik produk, tingkat kesadaran kesehatan, dan strategi promosi. Data dikumpulkan dari 100 responden di Kota Semarang melalui kuesioner Google Form. Penelitian ini menggunakan PLS-SEM untuk menganalisis data, dan hasilnya menunjukkan bahwa semua variabel berpengaruh signifikan terhadap keputusan pembelian produk minuman rendah gula di Kota Semarang Kata Kunci: Keputusan Pembelian, Daya Tarik Konsumen, Kesadaran Hidup Sehat, Strategi Promosi
Peran Kualitas Pelayanan, Citra Merek dan Promosi Terhadap Kepuasan Konsumen pada Alfamart di Kecamatan Semarang Tengah Barti Syabana Mustikasari; Vincent Didiek Wiet Aryanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12721

Abstract

The purpose of this study was to determine how much Alfamart customer satisfaction in the Central Semarang District is influenced by service quality, brand image, and promotional tactics. Because the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method is thought to be useful for thoroughly examining the causal link between latent components, this study employs a quantitative approach. With 385 respondents, the study population comprises all Alfamart patrons in the Central Semarang District. Online questionnaires with a five-category Likert scale were distributed to collect the research data, which were then processed using SmartPLS version 3 software. The analysis findings indicate that the quality of service provided plays an important role, brand image, and promotions contribute to providing a meaningful influence on the level of customer satisfaction. These results support efforts to boost Alfamart customer satisfaction by enhancing service quality, bolstering favorable brand perceptions, and putting in place customer-focused promotional initiatives.
Peran Keputusan Pembelian dalam Memediasi Pengaruh Brand Image, Social Media Marketing, dan Lifestyle terhadap Kepuasan Pelanggan Sepatu Adidas Rahadatul Aisy Syafa Q.A; Vincent Didiek Wiet Aryanto; Ariati Anomsari; Linda Ayu Oktoriza; Elia Resha Fatmawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12775

Abstract

This study aims to investigate how brand image, social media marketing, and lifestyle affect Semarang City consumers' satisfaction with Adidas sneakers. For a survey with a quantitative approach, 100 respondents were chosen via purposeful sampling. The data was analyzed using SmartPLS 4.0 and partial least squares structural equation modeling (PLS-SEM). The results demonstrate that social media marketing, lifestyle, and brand image have a favorable and significant impact on consumer satisfaction and purchasing decisions. Furthermore, consumer pleasure is positively and significantly impacted by purchasing decisions, which mediate the relationships between brand image, social media marketing, lifestyle, and customer contentment. These results imply that improving social media marketing, enhancing company image, and matching items to consumers' lifestyles will improve customer happiness and purchase decisions. Adidas should therefore keep improving its product positioning and marketing tactics in order to sustain consumer satisfaction and competitiveness.
Environmental Concern: Antecedents of Ecotourism Visit Intention with Time Perspective and Destination Image as Determination Variables Yohan Wismantoro; MG Westri Kekalih Susilowati; Amalia Nur Chasanah; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3945

Abstract

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of Environmental Concern as antecendent of Ecoturism Visit Intention mediates the influence of Future Time perspective and Destination Image toward Ecotourism visit Intention.  This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that Future Time perspective and Destination’s Image positively impact Ecotourism Intention.   Future Time perspective and Destination’s Image also influence Ecotourism Intention indirectly through Environmental Concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image.
Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance Ivonne Angelic Umboh; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3315

Abstract

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business.
Peran Kontrol Diri Dalam Memediasi Literasi Keuangan, Gaya Hidup dan Interaksi Teman Sebaya Terhadap Perilaku Konsumtif Pengguna Paylater Gen Z di Kota Semarang Andini Sofiyana; Vincent Didiek Wiet Aryanto
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8541

Abstract

Penelitian ini bertujuan untuk menganalisis Peran Kontrol Diri Dalam Memediasi Literasi Keuangan, Gaya Hidup dan Interaksi Teman Sebaya terhadap Perilaku Konsumtif Pengguna Paylater Gen Z di Kota Semarang. Metode penelitian menggunakan pendekatan kuantitatif. Data dikumpulkan dengan kuesioner yang dibagikan melalui google form kepada 185 responden dengan metode purposive sampling. Analisis data dilakukan dengan menggunakan metode Analisis Jalur Statistic yakni Partial Least Square-Structural Equestion Model (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif, gaya hidup berpengaruh positif signifikan terhadap perilaku konsumtif, interaksi teman sebaya berpengaruh positif dan signifikan terhadap perilaku konsumtif, kontrol diri berpengaruh positif dan signifikan terhadap perilaku konsumtif. Kemudian literasi keuangan berpengaruh positif signifikan terhadap kontrol diri, gaya hidup memiliki pengaruh positif dan signifikan terhadap kontrol diri, dan interaksi teman sebaya berpengaruh positif signifikan terhadap kontrol diri. Temuan lainnya menunjukkan bahwa peran kontrol diri dapat memediasi literasi keuangan terhadap perilaku konsumtif, namun kontrol diri tidak dapat memediasi gaya hidup dan interaksi teman sebaya terhadap perilaku konsumtif.
Co-Authors Adelia Nirmala Cahya Adilla Kustya Ulfa Adilla Kustya Ulfa Adinda Maharani, Azahra Almeira, Arlynda Amalia Nur Chasanah Amjad Ali Amron Amron Ana Kadarningsih Andini Sofiyana Andreas Purwo Nugroho Apriliana, Salsabila Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arya Rukma Pradana B. Andini Nugrahaning Widhi Barti Syabana Mustikasari Cahya, Handy Nur Calya Dini Daniswara Charisma Indah Nur Hidayah Damar, Haunan Desinta Pratama Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Diana Aqmala Dwi Eko Waluyo Elia Resha Fatmawati Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Frisca Marshanda Faradilla Galang Eko Prabowo Handy Nur Cahya Hariyadi, Guruh Taufan Harwati, Tan Anna Herry Subagyo Hertiana Ikasari Imam Nuryanto Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Mahmud Mahmud Miharja, Thalita Salsabila Mila Sartika Mochammad Eric Suryakencana Wibowo Muhammad Afif Alfandy Muhammad Arif Danendra Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Noval Ramadani Novita Mayasari, Novita Oktoriza, Linda Ayu Piji Pakarti Putri Amalia Rahadatul Aisy Syafa Q.A Regita Kurnia Prahesti Retno Indah Hernawati Rizkynugraheny, Andien Dwi Rony Arpinto Ady, Rony Arpinto Roymon Panjaitan Rudi Kurniawan Sagita Adinda Fitri Sarah Nurrohamah Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Wisit Rittiboonchai Yohan Wismantoro Yulita Setiawanta Yunita Ike Wulandari