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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business
Aryanto, Vincent Didiek Wiet
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Strategi Green Marketing untuk Meningkatkan Penjualan Kamar Hotel Oak Tree Semarang Apriliana, Salsabila; Hariyadi, Guruh Taufan; Aryanto, Vincent Didiek Wiet; Chasanah, Amalia Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16016

Abstract

Kajian bertujuan guna menganalisis strategi pemasaran hijau guna peningkatan terjualnya kamar di Oak Tree Emerald Hotel Semarang, sebuah hotel bintang 4 yang menerapkan konsep ramah lingkungan. Dengan semakin tingginya kesadaran wisatawan terhadap isu lingkungan, penerapan strategi pemasaran hijau menjadi kunci dalam menghadapi persaingan industri perhotelan dan mendukung pariwisata berkelanjutan. Kajian memakai metode kualitatif dan kuantitatif, serta teknik analisis SWOT dan QSPM. Hasil kajian didapat bahwa promosi melalui media sosial yang menekankan penggunaan bahan ramah lingkungan merupakan strategi terbaik, dengan Total Attractiveness Score (TAS) tertinggi sebesar 4,405. Strategi ini diharapkan memperluas pangsa pasar dan meningkatkan penjualan kamar dengan tren keberlanjutan.
Pengaruh Live Streaming, Advertising dan Affiliate Marketing Terhadap Minat Beli Di Shopee (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro) Siswanto, Eliza Junita; Aryanto, Vincent Didiek Wiet
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 1 (2024): Artikel Riset Maret 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i1.3329

Abstract

Setiap tahun terjadi kenaikan pengguna internet dan hal tersebut dapat dimanfaatkan sebagai peluang pengembangan bisnis bagi Shopee. Peluang tersebut ditunjukkan oleh jumlah pangsa pasar marketplace Shopee yang berada di urutan pertama mengalahkan kompetitornya. Penelitian ini dilakukan dengan tujuan untuk mengetahui  beberapa faktor yang memberikan pengaruh kepada minat beli pengguna Shopee pada Fakultas Ekonomi dan Bisnis Dian Nuswantoro Semarang. Adapun faktor-faktor yang diteliti meliputi live streaming, advertising dan affiliate marketing. Populasi dalam penelitian ini meliputi para pengguna aplikasi Shopee dan merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang. Pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling kepada 105 responden yang diambil sebagai sampel pada penelitian ini. Pengumpulan data primer dilakukan dengan membagikan kuesioner melalui Google Form kepada para responden. Sedangkan untuk data sekunder berasal dari jurnal-jurnal dan literature dari penelitian terdahulu. Teknik analisis data yang digunakan ialah dengan menganalisis outer model yang mencakup uji validitas dan reliabilitas serta inner model yang mencakup uji multikolinearitas, uji Coefficient Determination, uji Effect Size, uji goodness of fit (GoF) dan uji hipotesis dengan menggunakan software pengolahan data SmartPLS-3. Dari penelitian ini, didapatkan hasil bahwa live streaming mempengaruhi minat beli secara signifikan, advertising mempengaruhi  minat beli secara signifikan, sedangkan affiliate marketing tidak terlalu mempengaruhi minat beli.
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja, dan Budaya Kerja Terhadap Kinerja Guru SMP Negeri Miharja, Thalita Salsabila; Vincent Didiek Wiet Aryanto
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1088

Abstract

Education is a human effort to develop their knowledge through the formation of attitudes, values and behavior. Teachers play an important role in the educational process and their performance is very important to create quality students. Because various factors, including work culture, workplace motivation, and transformational leadership, influence teacher effectiveness. Consequently, the aim of this study was to determine whether these factors significantly influence teacher performance. This research was conducted using quantitative methods at State Middle Schools in Tegal City. This research involved most of the state junior high school teachers in Tegal City, with 130 teachers as the target sample. Smart PLS (Partial Least Square) software is the data analysis technique that will be used. The research results show that the transformational leadership variable does not significantly influence teacher performance. On the other hand, work motivation and work culture variables influence teacher performance significantly.
Employer Branding Meets Digital Capability: An Empirical Study on Employee Engagement and Turnover Intention in SMEs Mila Sartika; Vincent Didiek Wiet Aryanto; Kusni Ingsih
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.253

Abstract

This study aims to analyze the influence of employer branding and digital capability on turnover intention, with employee engagement serving as a mediating variable, in Small and Medium Enterprises (SMEs) in Central Java Province. The research design uses a quantitative approach with an explanatory research method. The research sample consists of 205 SMEs employees selected using purposive sampling techniques with criteria of a minimum of six months of service and active use of digital technology in their work. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that employer branding has a positive effect on employee engagement and a negative effect on turnover intention. Digital capability has a positive effect on employee engagement, but its direct effect on turnover intention is not significant. Employee engagement was found to mediate the relationship between employer branding and turnover intention, as well as between digital capability and turnover intention. These findings reinforce the relevance of Social Exchange Theory and the Resource-Based View in the context of human resource management in the SME sector, while also providing practical implications that strengthening employer branding and enhancing employees' digital competencies can reduce turnover intention.
Co-Authors Adinda Maharani, Azahra Almeira, Arlynda Amjad Ali Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Cahya, Handy Nur Calya Dini Daniswara Chasanah, Amalia Nur Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dwi Eko Waluyo Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Hariyadi, Guruh Taufan Harwati, Tan Anna Herry Subagyo Hidayah, Charisma Indah Nur Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Miharja, Thalita Salsabila Mila Sartika Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Novita Mayasari, Novita Piji Pakarti Pradana, Arya Rukma Putri Amalia Retno Indah Hernawati Rizkynugraheny, Andien Dwi Roymon Panjaitan Rudi Kurniawan Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Sofiyana, Andini Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Widhi, B. Andini Nugrahaning Wisit Rittiboonchai Wulandari, Yunita Ike Yohan Wismantoro Yulita Setiawanta