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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business
Aryanto, Vincent Didiek Wiet
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CELEBRITY ENDORSER, BRAND EQUITY DAN CUSTOMER BONDING TERHADAP TINGKAT INTENSI LOYALITAS PELANGGAN TOKOPEDIA Harwati, Tan Anna; Aryanto, Vincent Didiek Wiet
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.445

Abstract

The aim of this research is to evaluate the influence of celebrity endorsers, Brandequity and customer bondingon Tokopedia customer loyalty. In this research, the population consists of people who have used Tokopedia as a place to shop online at least twice, and the sampel was taken from 150 respondents using non-probability sampling methods, especially purposive. This research uses PLS (Partial Least Square) as an analysis tool. Tokopedia must concentrate on customer loyalty to build Brandequity by considering Brandequity and existing customer connections. The results found that celebrity endorsers had no significant effect on Tokopedia customer loyalty. However, the Brandequity variable has a positive and significant effect on Tokopedia customer loyalty. Customer bonding also has a positive and significant effect on Tokopedia customer loyalty.
PENGARUH HARGA, PROMOSI, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MCDONALD'S SEMARANG Adinda Maharani, Azahra; Ibnu Fitroh Sukono Putra, Febrianur; Didiek Wiet Aryanto, Vincent; Kurniawan, Rudi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.473

Abstract

ABSTRACT The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction. ABSTRAK Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
Pengaruh FOMO dan Influencer Terhadap Peningkatan Penjualan Produk Smartphone Samsung (Studi Kasus pada Mahasiswa Udinus): Mayasari, Novita; Aryanto, Vincent Didiek Wiet
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berfokus pada konseptualisasi Fear Of Missing Out (FOMO) berdasarkan partisipan mahasiswa pengguna smartphone Samsung di Universitas Dian Nuswantoro Semarang. FOMO atau yang biasa dikenal dengan Fear Of Missing Out merupakan penyakit social yang sering kita jumpai pada jaman sekarang. Media social saat ini memiliki dua sisi baik sisi positif maupun sisi negatif yang dapat menimbulkan sebuah problem dalam dunia kehidupan masyarakat. Fear Of Missing Out menjadi salah satu dampak kecanduan terhadap gangguan penggunaan sosial media bagi para penggunanya. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan 105 repsonden yang diambil sebagai data penelitian. Data diperoleh dari menyebarkan google kuesioner. Teknik analisis data yang digunakan meliputi uji validitas konvergen, uji AVE, uji discriminant validity, uji reliabilitas, uji r square, uji f square, uji srmr,uji hipotesis menggunakan menggunakan aplikasi SmartPLS. Hasil peneliitian menunjukkan bahwa semua variabel memiliki pengaruh signifikan terhadap peningkatan penjualan. Kata Kunci : FOMO, Media Sosial, Mahasiswa, Gaya Hidup
Pengaruh Affiliate Marketing, Kualitas Produk, dan Promosi Terhadap Minat Beli Konsumen Pada Marketplace Shopee (Studi Pada Mahasiswa Universitas Dian Nuswantoro Semarang) Ningrum, Lintang Setya; Aryanto, Vincent Didiek Wiet
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 21 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14488104

Abstract

This research aims to analyze the influence of Affiliate Marketing, Product Quality and Promotion on Purchase Interest in the Shopee Marketplace positively and significantly. This research is quantitative in nature and involves the student population of Dian Nuswantoro University Semarang, who have made purchases on the Shopee Marketplace. The sampling method used purposive sampling technique, with a total of 107 respondents. The data collection technique uses primary data in the form of a questionnaire whose validity and reliability have been tested. For data analysis techniques, use Smart PLS3 software. This research obtained results that Affiliate Marketing, Product Quality and Promotion had a significant positive influence on consumer buying interest in the Shopee Marketplace by 50.8% and 49.1% was influenced by traffic factors.
Financial Performance As Mediator Between Size, Liquidity, And Ownership On Firm Value Widhi, B. Andini Nugrahaning; Herry Subagyo; Retno Indah Hernawati; Vincent Didiek Wiet Aryanto; Dwi Eko Waluyo
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 1 (2025): Artikel Riset Periode Januari 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i1.2504

Abstract

The world economy has been in turmoil for the past five years, causing an impact on the company's economy due to the Covid-19 pandemic. where this study is to explore how financial performance mediates the impact of company size, liquidity, and foreign ownership on company value in the consumer goods industry listed on the Indonesia Stock Exchange during 2018 to 2022. Regression analysis, along with the Sobel test, is used to test this relationship. Interestingly, despite the expectation that financial performance can bridge the gap between the independent and dependent variables, the results of the Sobel test show no mediation effect. As a result, the relationship between company size, liquidity, foreign ownership, and company value is direct. For further research, expanding the scope of the study to cover various sectors, extending the time period, and combining various financial ratios can provide a more comprehensive understanding.
Pengaruh Digital Marketing, Live Streaming, Influancer, Dan Online Customer Review Terhadap Purchase Decision Di Tiktokshop Produk Skintific TBP, RR Rhadiana; Wismantoro, Yohan; Wiet Aryanto, Vincent Didiek; Taufan H, Guruh
SEIKO : Journal of Management & Business Vol 8, No 1 (2025): Januari - Juni
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i1.8367

Abstract

Transformasi digital telah mengubah cara konsumen berinteraksi dengan produk dan layanan. Salah satu fenomena terkini adalah meningkatnya penggunaan TikTok Shop sebagai platform e-commerce, terutama untuk produk perawatan kulit seperti Skintific. Penelitian ini menggali pengaruh empat aspek utama digital marketing, live streaming, influencer marketing, dan ulasan pelanggan daring terhadap keputusan pembelian. Data dikumpulkan melalui survei terhadap 100 responden yang aktif menggunakan TikTok Shop dan produk Skintific. Analisis regresi linier berganda menunjukkan bahwa digital marketing memberikan pengaruh positif dan signifikan terhadap keputusan pembelian, menekankan pentingnya strategi pemasaran berbasis teknologi dalam memikat konsumen. Influencer marketing juga memiliki pengaruh signifikan, menegaskan bahwa kepercayaan dan kredibilitas influencer dapat memengaruhi minat beli konsumen. Sementara itu, ulasan pelanggan daring secara signifikan membantu konsumen dalam mengevaluasi produk, memperkuat keputusan pembelian. Namun, live streaming, meskipun populer, tidak memberikan pengaruh signifikan dalam konteks ini. Hasil ini memberikan wawasan penting bagi pelaku bisnis dalam merancang strategi pemasaran yang efektif di platform media sosial, khususnya TikTok Shop. Kata Kunci: Digital Marketing, Live Streaming, Influencer Marketing, Online Customer Review, Keputusan Pembelian.
Dampak Daya Tarik Produk, Kesadaran Hidup Sehat dan Strategi Promosi Terhadap Keputusan Pembelian Produk Minuman Rendah Gula Wulandari, Yunita Ike; Aryanto, Vincent Didiek Wiet
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8525

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik produk, kesadaran kesehatan, dan strategi promosi terhadap keputusan pembelian produk minuman rendah gula di Kota Semarang. Minuman rendah gula menjadi alternatif yang semakin diminati seiring dengan meningkatnya kesadaran masyarakat akan pentingnya menjaga pola makan sehat. Namun, keputusan konsumen dalam membeli produk ini dipengaruhi oleh berbagai faktor, termasuk daya tarik produk, tingkat kesadaran kesehatan, dan strategi promosi. Data dikumpulkan dari 100 responden di Kota Semarang melalui kuesioner Google Form. Penelitian ini menggunakan PLS-SEM untuk menganalisis data, dan hasilnya menunjukkan bahwa semua variabel berpengaruh signifikan terhadap keputusan pembelian produk minuman rendah gula di Kota Semarang Kata Kunci: Keputusan Pembelian, Daya Tarik Konsumen, Kesadaran Hidup Sehat, Strategi Promosi
MODEL OF PRICING STRATEGY, INSTAGRAM SOCIAL MEDIA & SERVICE QUALITY TO THE PURCHASE DECISION MAKING (CASE STUDY OF SEVEN FASHION SHOPS) Vincent Didiek Wiet Aryanto; Wisit Rittiboonchai; Amjad Ali; Imang Dapit Pamungkas; Yulita Setiawanta
Jurnal Telekomunikasi dan Informatika Lbh. 1 Àir. 1 (2023): Juni : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v1i1.6

Abstract

The purpose of this study is how does the influence of price affect purchasing decisions at fashion stores, Instagram social media influence purchasing decisions at fashion stores and influence of service quality considerably influence the purchase decision at a fashion store. This study used 100 respondents who were taken from consumers who had shopped at 7 Fashion Stores and the data was processed using SmartPLS. Based on the results of the research that has been done, prices have a positive and significant effect on purchasing decisions. Instagram social media has no positive and insignificant effect on purchasing decisions. Consumers are more interested in shopping in person than on social media Instagram. Service quality has a positive and significant effect on purchasing decisions. This means that the quality of service provided by fashion stores makes consumers feel comfortable when shopping. Furthermore, providing good service quality will make consumers become repeat customers.
Purchase Intention as the Intervening Variable, Amongst Customer Review, Product Quality, Korean Brand Ambassadors, and Live Promotion to Purchase Decision Making Fadillah Putri Abadi; Vincent Didiek Wiet Aryanto; Diana Aqmala
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i2.135

Abstract

This investigation was undertaken to evaluate the extent to which online customer reviews, product quality, Korean brand ambassadors, and live promotions affect the purchasing decisions of Shopee consumers situated in Semarang. Furthermore, the research explores the mediating function of purchase interest within the correlation between product quality and brand ambassadors concerning purchasing decisions. A sample size of 250 participants was employed and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that online customer reviews, product quality, brand ambassadors, and live promotions exert a positive and statistically significant influence on purchasing decisions. Moreover, purchase interest serves as a mediator in the relationship between product quality and purchasing decisions, as well as between brand ambassadors and purchasing decisions.
Minat Pembelian Ulang Pada Gen Z : Peran Keamanan, Pengalaman, Kepuasan dan Kepercayaan Pada Pengguna Shopee Damayanti, Silvia; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2066

Abstract

The rapid development of digitalization has changed people's shopping behavior, with Indonesia's e-commerce transactions reaching Rp689 trillion by 2024. With an internet penetration rate dominated by Gen Z at 87%. Shopee, as one of the most popular e-commerce platforms, needs to attract and retain the potential Gen Z market segment. However, security risks that affect trust and unsatisfactory customer experience make people hesitant in making online transactions. As competition intensifies, it becomes important for e-commerce platforms to retain customers and encourage repeat purchases. This study aims to analyze the effect of security, consumer experience, satisfaction and trust on consumer repurchase intention using the Shopee platform. Using a quantitative approach, data was collected through questionnaires from 156 respondents aged 17-27 years old in Kudus City. The research findings reveal that safety influences satisfaction and trust, while experience also influences satisfaction and trust. In addition, satisfaction and trust influence interest in repurchase intentions. These results underscore the importance of improving user safety, experience, satisfaction, and trust in maintaining consumer engagement on Shopee. Future research should explore additional variables to provide a more comprehensive understanding of the factors that influence online shopping behavior.
Co-Authors Adinda Maharani, Azahra Almeira, Arlynda Amjad Ali Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Cahya, Handy Nur Calya Dini Daniswara Chasanah, Amalia Nur Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dwi Eko Waluyo Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Hariyadi, Guruh Taufan Harwati, Tan Anna Herry Subagyo Hidayah, Charisma Indah Nur Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Miharja, Thalita Salsabila Mila Sartika Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Novita Mayasari, Novita Piji Pakarti Pradana, Arya Rukma Putri Amalia Retno Indah Hernawati Rizkynugraheny, Andien Dwi Roymon Panjaitan Rudi Kurniawan Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Sofiyana, Andini Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Widhi, B. Andini Nugrahaning Wisit Rittiboonchai Wulandari, Yunita Ike Yohan Wismantoro Yulita Setiawanta