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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business
Aryanto, Vincent Didiek Wiet
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Dampak Penggunaan Qris, Persepsi Kemudahan Dan Risiko Keamanan Dengan Variabel Mediasi User Experience Terhadap Keputusan Pembelian Makanan Di Resto Tom Sushi Calya Dini Daniswara; Vincent Didiek Wiet Aryanto; Ana Kadarningsih; Diana Aqmala
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.962

Abstract

This study aims to analyze the impact of the use of Quick Response Code Indonesian Standard (QRIS), perceived ease of use, and security risk on food purchasing decisions at Resto Tom Sushi, with user experience as a mediating variable. The increasing adoption of digital payments through QRIS and mobile banking (m-banking) has changed consumer transaction patterns, especially in the restaurant industry. This study uses a quantitative approach with a survey method involving QRIS and m-banking users at Resto Tom Sushi. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the use of QRIS, perceived ease of use, and security risk had a significant effect on purchasing decisions. In addition, user experience plays a mediating role that strengthens the relationship between independent variables and purchasing decisions. These findings emphasize the importance of good user experience and digital literacy in increasing the effectiveness of digital payments and encouraging the adoption of non-cash payments in the culinary sector.
Green Advertising and It's Impact on Green Purchase Behavior among Gen-Z Rizkynugraheny, Andien Dwi; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Fatmawati, Elia Resha
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29538

Abstract

Abstract This study aims to identify the effect of green advertising and environmental quality awareness on green purchase behavior through environmental attitude as an intervening variable on Milo gen-Z consumers in Semarang City. This research uses quantitative methods. Data collection used a questionnaire instrument distributed online and analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The result showed that green advertising has no effect on green purchase behavior. Environmental quality awareness and environmental attitude have a positive effect on green purchase behavior. Green advertising and environmental quality awareness have a positive effect on environmental attitude. Therefore, Milo is expected to deepen the green advertising message and prove that they really want to commit to the environment, not just a marketing strategy. Future researchers are expected to explore other generation and other related variables, such as influencer campaigns, and the level of customer satisfy action in sustainable products.
PERAN WORK-LIFE BALANCE DALAM MENINGKATKAN EMPLOYEE ENGAGEMENT DAN KINERJA KARYAWAN PT TASPEN (PERSERO) Lobo, Kevin; Vincent Didiek Wiet Aryanto
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Work Life Balance (WLB) on Employee Performance, both directly and indirectly through Keterlibatan karyawan (EE) as a mediating variable at PT TASPEN (Persero). The research employs a quantitative explanatory approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Primary data were collected from 80 permanent employees using a closed-ended questionnaire with a five-point Likert scale. The research instrument encompasses three main variables: WLB, EE, and Employee Performance, with a total of 10 indicators. The outer model analysis indicates that all indicators are valid and reliable. The inner model analysis shows that WLB has a significant effect on both EE and Performance. Furthermore, EE is proven to mediate the relationship between WLB and Performance. High values of R² and Q² demonstrate strong predictive power and model relevance. These findings support the Spillover and Enrichment theories and highlight the importance of keseimbangan kerja dan kehidupan pribadi and emotional engagement in enhancing employee performance within public sector organizations.
Peran Kontrol Diri Dalam Memediasi Literasi Keuangan, Gaya Hidup dan Interaksi Teman Sebaya Terhadap Perilaku Konsumtif Pengguna Paylater Gen Z di Kota Semarang Sofiyana, Andini; Aryanto, Vincent Didiek Wiet
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8541

Abstract

Penelitian ini bertujuan untuk menganalisis Peran Kontrol Diri Dalam Memediasi Literasi Keuangan, Gaya Hidup dan Interaksi Teman Sebaya terhadap Perilaku Konsumtif Pengguna Paylater Gen Z di Kota Semarang. Metode penelitian menggunakan pendekatan kuantitatif. Data dikumpulkan dengan kuesioner yang dibagikan melalui google form kepada 185 responden dengan metode purposive sampling. Analisis data dilakukan dengan menggunakan metode Analisis Jalur Statistic yakni Partial Least Square-Structural Equestion Model (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif, gaya hidup berpengaruh positif signifikan terhadap perilaku konsumtif, interaksi teman sebaya berpengaruh positif dan signifikan terhadap perilaku konsumtif, kontrol diri berpengaruh positif dan signifikan terhadap perilaku konsumtif. Kemudian literasi keuangan berpengaruh positif signifikan terhadap kontrol diri, gaya hidup memiliki pengaruh positif dan signifikan terhadap kontrol diri, dan interaksi teman sebaya berpengaruh positif signifikan terhadap kontrol diri. Temuan lainnya menunjukkan bahwa peran kontrol diri dapat memediasi literasi keuangan terhadap perilaku konsumtif, namun kontrol diri tidak dapat memediasi gaya hidup dan interaksi teman sebaya terhadap perilaku konsumtif.
Promosi digital, daya tarik iklan, citra merek, dan strategi tagline gratis ongkir dalam mendorong keputusan pembelian generasi Z di Tokopedia Taufiq, Yudi Muahamad; Cahya, Handy Nur; Aryanto, Vincent Didiek Wiet; Anomsari, Ariati
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1876

Abstract

Advancements in information technology have accelerated the growth of online marketplaces, creating intense competition among e-commerce platforms in Indonesia. Generation Z, as a digital-native consumer group, represents a crucial segment to understand in the context of online shopping behavior. This study aims to evaluate the factors influencing Generation Z’s purchasing decisions on Tokopedia, focusing on promotion, advertising appeal, brand image, and the “free shipping” tagline. A quantitative research approach was employed using a survey of 106 respondents. The data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4. The results reveal that promotion, brand image, and the “free shipping” tagline have a significant positive effect on purchasing decisions, while advertising appeal does not show a significant influence. These findings provide new insights into enhancing the effectiveness of marketing strategies in responding to Generation Z’s preferences in the digital era. The study’s implications highlight the importance for Tokopedia to strengthen its brand image, maintain consistent promotional strategies, and continue leveraging the “free shipping” tagline as a core marketing strategy.
The Effect of Advertisement, Discounts, and Game Visuals on Interest in Purchasing Cash Game Online (Case Study on Online Game Genshin Impact) Almeira, Arlynda; Aryanto, Vincent Didiek Wiet
Jurnal Penelitian Ekonomi dan Bisnis Vol. 10 No. 2 (2025): September 2025
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v10i2.7851

Abstract

This study aims to analyze the effect of advertisements, discounts, and visual games on buying interest in online cash games (Genshin Impact). The population taken in this research is new Genshin Impact players from the existing community on Twitter and Facebook. After distributing 100 questionnaires to 100 respondents, the results will be analyzed and processed. After the data is collected, the data will be analyzed through several stages, namely Validity and Reliability tests, Normality, Multicollinearity and Heteroscedasticity tests, Multiple Linear Regression Analysis, T and F tests, and the last is the Coefficient of Determination test where all of them are analyzed using IBM SPSS Statistics 25 software. The results show that advertising and visual game variables have a positive and significant effect on purchase intention, while the discount variable does not have a significant effect on purchase intention.
Pengaruh Kualitas Pelayanan dan Promosi Instagram Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening (Studi Pada Konsumen Coffee Shop Purun Kopi di Purwodadi) Hidayah, Charisma Indah Nur; Aryanto, Vincent Didiek Wiet
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1030

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kualitas pelayanan dan promosi Instagram berpengaruh terhadap keputusan pembelian melalui minat beli konsumen coffee shop Purun Kopi. Populasi penelitian ini berupa seluruh konsumen Purun Kopi. Teknik pengambilan sampel yang digunakan Purposive Sampling, di mana 106 responden diambil sebagai sampel penelitian dengan kriteria seseorang pernah mengunjungi produk Purun Kopi minimal dua kali. Data diperoleh melalui penyebaran kuesioner kepada responden. Teknik analisis data yang digunakan meliputi uji outer model, uji inner model dan uji hipotesis menggunakan program aplikasi SmartPLS 3. Hasil penelitian menunjukkan (1) kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli (2) promosi Instagram berpengaruh positif dan signifikan terhadap minat beli (3) kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian (4) promosi Instagram berpengaruh positif dan tidak signifikan terhadap keputusan pembelian (5) minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Live Streaming, Discount, Dan Online Customer Review Terhadap Keputusan Pembelian Pada Marketplace SHOPEE (Studi Kasus Pada Mahasiswa Universitas Dian Nuswantoro Semarang) Pradana, Arya Rukma; Aryanto, Vincent Didiek Wiet
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1083

Abstract

Penelitian ini memiliki tujuan untuk mengetahui dampak dari beberapa faktor terhadap keputusan pembelian pengguna Shopee di Universitas Dian Nuswantoro Semarang. Faktor-faktor yang diteliti meliputi live streaming, discount, dan online customer review. Populasi penelitian terdiri dari pengguna Marketplace Shopee di Universitas Dian Nuswantoro Semarang. Penelitian terdiri dari 104 responden yang dipilih melalui teknik Purposive Sampling. Analisis data diolah menggunakan program Smart PLS 3.0 dengan teknik analisis yaitu outer model, inner model dan uji hipotesis. Hasil analisis ini menunjukan bahwa ketiga variable yaitu live streaming, discount, dan online customer review memiliki pengaruh yang signifikan terhadap keputusan pembelian di Marketplace Shopee pada Mahasiswa/i UDINUS Semarang.
PERAN E-SATISFACTION MEMEDIASI E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY PENGGUNA GRABFOOD PADA GENERASI Z Setiani, Tieska Ade Merry; Aryanto, Vincent Didiek Wiet
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5494

Abstract

Riset ini tujuannya guna menganalisa peran e-satisfaction sebagai mediasi antara e-service quality, dan e-trust pada e-loyalitas pada generasi Z yang memakai layanan GrabFood. Metodologi riset yang dipakai yaitu kuantitatif, dengan teknikIpurposiveIsampling, dan ukuran sampel 120 responden, dan datanya dianalisis melalui “Structural Equation Modeling” menggunakan “Partial Least Squares”untuk memvalidasi hipotesis. Hasil riset ini menujukkan jika“e-satisfaction berpengaruh positif dan signifikan pada e-loyalty, e-service quality berpengaruh positif dan tidak signifikan pada e-loyalty, e-service quality berpengaruh positif dan signifikan pada e-satisfaction, e-trust berpengaruh negatif dan tidak signifikan pada e-loyalty, e-trust berpengaruh positif dan signifikan pada e-satisfaction, e-service quality berpengaruh positif dan signifikan pada e-loyalty melalui e-satisfaction, dan e-trust berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction.
Pengaruh Store Atmosphere, Persepsi Harga dan Promosi Instagram Terhadap Keputusan Pembelian Dimediasi oleh Minat Beli Konsumen Coffee Shop Anantari (Studi Kasus Pada Konsumen di Coffe Anantari) Kurnia Agari, Bella Fitri; Wiet Aryanto, Vincent Didiek; Sukono Putra, Febrianur Ibnu Fitroh; Panjaitan, Roymon
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10376

Abstract

Penelitian ini bertujuan untuk mengetahui apakah sore atmosphere, persepsi harga dan juga promosi instagram memiliki perngaruh terhadao keputusan pembelian melalui minat beli konsumen di coffee shop anantari. Populasi penelitian ini mencakup seluruh konsumen anantari. Teknik pengambilan sampel yang digunakan Purposive Sampling, di mana 109 responden diambil sebagai sampel penelitian dengan kriteria seseorang pernah mengunjungi produk anantari minimal sekali. Teknik analisis data menggunakan metode Partial Least Square (PLS) pada aplikasi SmartPLS 3.0. Penelitian ini mendapatkan hasil bahwa persepsi harga berpengaruh signifikan terhadap minat beli. Hasil yang berbeda terdapat pada store atmosphere dan promosi instagram yang tidak berpengaruh signifikan terhadap minat beli. Kemudian store atmosphere, persepsi harga, promosi instagram serta minat beli memiliki pengaruh positif dan signifikan pada keputusan pembelian konsumen. Pada uji terakhir yaitu analisis jalur membuktikan bahwa variabel minat beli memediasi hubungan antara persepsi harga dengan keputusan pembeleian tetapi variabel minat beli tidak memediasi hubungan antara store atmosphere dan promosi instgram terhadap keputusan pembelian.
Co-Authors Adinda Maharani, Azahra Almeira, Arlynda Amjad Ali Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Cahya, Handy Nur Calya Dini Daniswara Chasanah, Amalia Nur Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dwi Eko Waluyo Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Hariyadi, Guruh Taufan Harwati, Tan Anna Herry Subagyo Hidayah, Charisma Indah Nur Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Miharja, Thalita Salsabila Mila Sartika Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Novita Mayasari, Novita Piji Pakarti Pradana, Arya Rukma Putri Amalia Retno Indah Hernawati Rizkynugraheny, Andien Dwi Roymon Panjaitan Rudi Kurniawan Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Sofiyana, Andini Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Widhi, B. Andini Nugrahaning Wisit Rittiboonchai Wulandari, Yunita Ike Yohan Wismantoro Yulita Setiawanta