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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam AGRARIS: Journal of Agribusiness and Rural Development Research JER Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen
Vincent Didiek Wiet Aryanto
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Advertisement, Discounts, and Game Visuals on Interest in Purchasing Cash Game Online (Case Study on Online Game Genshin Impact) Almeira, Arlynda; Aryanto, Vincent Didiek Wiet
Jurnal Penelitian Ekonomi dan Bisnis Vol. 10 No. 2 (2025): September 2025
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v10i2.7851

Abstract

This study aims to analyze the effect of advertisements, discounts, and visual games on buying interest in online cash games (Genshin Impact). The population taken in this research is new Genshin Impact players from the existing community on Twitter and Facebook. After distributing 100 questionnaires to 100 respondents, the results will be analyzed and processed. After the data is collected, the data will be analyzed through several stages, namely Validity and Reliability tests, Normality, Multicollinearity and Heteroscedasticity tests, Multiple Linear Regression Analysis, T and F tests, and the last is the Coefficient of Determination test where all of them are analyzed using IBM SPSS Statistics 25 software. The results show that advertising and visual game variables have a positive and significant effect on purchase intention, while the discount variable does not have a significant effect on purchase intention.
PERAN E-SATISFACTION MEMEDIASI E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY PENGGUNA GRABFOOD PADA GENERASI Z Setiani, Tieska Ade Merry; Aryanto, Vincent Didiek Wiet
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5494

Abstract

Riset ini tujuannya guna menganalisa peran e-satisfaction sebagai mediasi antara e-service quality, dan e-trust pada e-loyalitas pada generasi Z yang memakai layanan GrabFood. Metodologi riset yang dipakai yaitu kuantitatif, dengan teknikIpurposiveIsampling, dan ukuran sampel 120 responden, dan datanya dianalisis melalui “Structural Equation Modeling” menggunakan “Partial Least Squares”untuk memvalidasi hipotesis. Hasil riset ini menujukkan jika“e-satisfaction berpengaruh positif dan signifikan pada e-loyalty, e-service quality berpengaruh positif dan tidak signifikan pada e-loyalty, e-service quality berpengaruh positif dan signifikan pada e-satisfaction, e-trust berpengaruh negatif dan tidak signifikan pada e-loyalty, e-trust berpengaruh positif dan signifikan pada e-satisfaction, e-service quality berpengaruh positif dan signifikan pada e-loyalty melalui e-satisfaction, dan e-trust berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction.
Pengaruh Store Atmosphere, Persepsi Harga dan Promosi Instagram Terhadap Keputusan Pembelian Dimediasi oleh Minat Beli Konsumen Coffee Shop Anantari (Studi Kasus Pada Konsumen di Coffe Anantari) Kurnia Agari, Bella Fitri; Wiet Aryanto, Vincent Didiek; Sukono Putra, Febrianur Ibnu Fitroh; Panjaitan, Roymon
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10376

Abstract

Penelitian ini bertujuan untuk mengetahui apakah sore atmosphere, persepsi harga dan juga promosi instagram memiliki perngaruh terhadao keputusan pembelian melalui minat beli konsumen di coffee shop anantari. Populasi penelitian ini mencakup seluruh konsumen anantari. Teknik pengambilan sampel yang digunakan Purposive Sampling, di mana 109 responden diambil sebagai sampel penelitian dengan kriteria seseorang pernah mengunjungi produk anantari minimal sekali. Teknik analisis data menggunakan metode Partial Least Square (PLS) pada aplikasi SmartPLS 3.0. Penelitian ini mendapatkan hasil bahwa persepsi harga berpengaruh signifikan terhadap minat beli. Hasil yang berbeda terdapat pada store atmosphere dan promosi instagram yang tidak berpengaruh signifikan terhadap minat beli. Kemudian store atmosphere, persepsi harga, promosi instagram serta minat beli memiliki pengaruh positif dan signifikan pada keputusan pembelian konsumen. Pada uji terakhir yaitu analisis jalur membuktikan bahwa variabel minat beli memediasi hubungan antara persepsi harga dengan keputusan pembeleian tetapi variabel minat beli tidak memediasi hubungan antara store atmosphere dan promosi instgram terhadap keputusan pembelian.
Analisis Strategi Green Marketing untuk Meningkatkan Penjualan Kamar Hotel Oak Tree Semarang Apriliana, Salsabila; Hariyadi, Guruh Taufan; Aryanto, Vincent Didiek Wiet; Chasanah, Amalia Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16016

Abstract

Kajian bertujuan guna menganalisis strategi pemasaran hijau guna peningkatan terjualnya kamar di Oak Tree Emerald Hotel Semarang, sebuah hotel bintang 4 yang menerapkan konsep ramah lingkungan. Dengan semakin tingginya kesadaran wisatawan terhadap isu lingkungan, penerapan strategi pemasaran hijau menjadi kunci dalam menghadapi persaingan industri perhotelan dan mendukung pariwisata berkelanjutan. Kajian memakai metode kualitatif dan kuantitatif, serta teknik analisis SWOT dan QSPM. Hasil kajian didapat bahwa promosi melalui media sosial yang menekankan penggunaan bahan ramah lingkungan merupakan strategi terbaik, dengan Total Attractiveness Score (TAS) tertinggi sebesar 4,405. Strategi ini diharapkan memperluas pangsa pasar dan meningkatkan penjualan kamar dengan tren keberlanjutan.
Pengaruh Live Streaming, Advertising dan Affiliate Marketing Terhadap Minat Beli Di Shopee (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro) Siswanto, Eliza Junita; Aryanto, Vincent Didiek Wiet
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 1 (2024): Artikel Riset Maret 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i1.3329

Abstract

Setiap tahun terjadi kenaikan pengguna internet dan hal tersebut dapat dimanfaatkan sebagai peluang pengembangan bisnis bagi Shopee. Peluang tersebut ditunjukkan oleh jumlah pangsa pasar marketplace Shopee yang berada di urutan pertama mengalahkan kompetitornya. Penelitian ini dilakukan dengan tujuan untuk mengetahui  beberapa faktor yang memberikan pengaruh kepada minat beli pengguna Shopee pada Fakultas Ekonomi dan Bisnis Dian Nuswantoro Semarang. Adapun faktor-faktor yang diteliti meliputi live streaming, advertising dan affiliate marketing. Populasi dalam penelitian ini meliputi para pengguna aplikasi Shopee dan merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang. Pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling kepada 105 responden yang diambil sebagai sampel pada penelitian ini. Pengumpulan data primer dilakukan dengan membagikan kuesioner melalui Google Form kepada para responden. Sedangkan untuk data sekunder berasal dari jurnal-jurnal dan literature dari penelitian terdahulu. Teknik analisis data yang digunakan ialah dengan menganalisis outer model yang mencakup uji validitas dan reliabilitas serta inner model yang mencakup uji multikolinearitas, uji Coefficient Determination, uji Effect Size, uji goodness of fit (GoF) dan uji hipotesis dengan menggunakan software pengolahan data SmartPLS-3. Dari penelitian ini, didapatkan hasil bahwa live streaming mempengaruhi minat beli secara signifikan, advertising mempengaruhi  minat beli secara signifikan, sedangkan affiliate marketing tidak terlalu mempengaruhi minat beli.
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja, dan Budaya Kerja Terhadap Kinerja Guru SMP Negeri Miharja, Thalita Salsabila; Vincent Didiek Wiet Aryanto
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1088

Abstract

Education is a human effort to develop their knowledge through the formation of attitudes, values and behavior. Teachers play an important role in the educational process and their performance is very important to create quality students. Because various factors, including work culture, workplace motivation, and transformational leadership, influence teacher effectiveness. Consequently, the aim of this study was to determine whether these factors significantly influence teacher performance. This research was conducted using quantitative methods at State Middle Schools in Tegal City. This research involved most of the state junior high school teachers in Tegal City, with 130 teachers as the target sample. Smart PLS (Partial Least Square) software is the data analysis technique that will be used. The research results show that the transformational leadership variable does not significantly influence teacher performance. On the other hand, work motivation and work culture variables influence teacher performance significantly.
Employer Branding Meets Digital Capability: An Empirical Study on Employee Engagement and Turnover Intention in SMEs Mila Sartika; Vincent Didiek Wiet Aryanto; Kusni Ingsih
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.253

Abstract

This study aims to analyze the influence of employer branding and digital capability on turnover intention, with employee engagement serving as a mediating variable, in Small and Medium Enterprises (SMEs) in Central Java Province. The research design uses a quantitative approach with an explanatory research method. The research sample consists of 205 SMEs employees selected using purposive sampling techniques with criteria of a minimum of six months of service and active use of digital technology in their work. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that employer branding has a positive effect on employee engagement and a negative effect on turnover intention. Digital capability has a positive effect on employee engagement, but its direct effect on turnover intention is not significant. Employee engagement was found to mediate the relationship between employer branding and turnover intention, as well as between digital capability and turnover intention. These findings reinforce the relevance of Social Exchange Theory and the Resource-Based View in the context of human resource management in the SME sector, while also providing practical implications that strengthening employer branding and enhancing employees' digital competencies can reduce turnover intention.
Peran Kepercayaan dalam Memediasi Pengaruh Celebrity Endorser, Online Customer Review, dan Online Customer Rating Terhadap Minat Beli pada Produk Lipstik Wardah di E-Commerce Shopee Regita Kurnia Prahesti; Vincent Didiek Wiet Aryanto; Aries Setiawan; Adilla Kustya Ulfa
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10478

Abstract

Wardah's market share fell from 27.2% (2022) to 15% (2025), even though Wardah Matte Lip Cream has 268,700 reviews with a rating of 4.9 on Shopee. This study aims to determine the role of celebrity endorsers, online customer reviews, and online customer ratings on the purchase interest of Wardah lipsticks on Shopee, with consumer trust as a mediating variable. The research method used a quantitative approach through the distribution of questionnaires to consumers who had purchased Wardah products on Shopee. Data analysis was performed using Smart PLS software. The results of this study can contribute to companies in designing more effective digital marketing strategies based on consumer trust. The results show that celebrity endorsers and online customer reviews have a significant positive effect on purchase intention, while online customer ratings do not directly affect purchase intention but have a significant effect on trust. Furthermore, trust was found to mediate the relationship between the three independent variables and purchase intention, indicating that trust is a key factor in the consumer purchase decision-making process.
Peran Brand Image, Kualitas Produk, Promosi Online dan Tingkat Kepercayaan Produk pada Pengambilan Keputusan Pembelian: Studi Kasus pada CV. Tenun Mulia Gemilang Galang Eko Prabowo; Vincent Didiek Wiet Aryanto; Mahmud Mahmud; Piji Pakarti
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 1 (2025): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i1.4414

Abstract

The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showed that brand image, product quality, online promotion and product trust level have a significant influence on consumer purchasing decisions for woven products. This study suggests that business actors pay attention to brand image, product quality, and online promotion to increase customer trust and ultimately influence their purchasing decisions. Thus, CV. Tenun Mulia Gemilang can increase consumer product purchasing decisions.
Peran Kesadaran Merek, Citra Merek, dan Keaslian Merek Terhadap Keputusan Pembelian Produk Kosmetik Halal BB Cream pada Konsumen Wardah di Kota Semarang Berbasis Kuisioner Online Adelia Nirmala Cahya; Amron Amron; Vincent Didiek Wiet Aryanto; Ariati Anomsari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.11357

Abstract

This research evaluated the impact of brand awareness, image, and authenticity on Wardah BB Cream purchasing decisions among 150 consumers. Using a quantitative approach and PLS-SEM analysis, the study results showed that all three factors made a significant positive contribution. Among the three, brand authenticity was found to be the most dominant factor driving consumers to make a purchase. These findings indicate that strengthening authenticity values ​​and consistent brand image play a crucial role in driving purchasing decisions for halal cosmetic products.
Co-Authors Adelia Nirmala Cahya Adilla Kustya Ulfa Adinda Maharani, Azahra Almeira, Arlynda Amalia Nur Chasanah Amjad Ali Amron Amron Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arya Rukma Pradana Cahya, Handy Nur Calya Dini Daniswara Charisma Indah Nur Hidayah Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Elia Resha Fatmawati Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Galang Eko Prabowo Handy Nur Cahya Hariyadi, Guruh Taufan Harwati, Tan Anna Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Mahmud Mahmud Miharja, Thalita Salsabila Mila Sartika Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Noval Ramadani Novita Mayasari, Novita Oktoriza, Linda Ayu Piji Pakarti Putri Amalia Rahadatul Aisy Syafa Q.A Regita Kurnia Prahesti Rizkynugraheny, Andien Dwi Rony Arpinto Ady, Rony Arpinto Roymon Panjaitan Rudi Kurniawan Sagita Adinda Fitri Sarah Nurrohamah Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Wisit Rittiboonchai Yohan Wismantoro Yulita Setiawanta