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All Journal Jurnal Dinamika Administrasi Bisnis Berdikari : Jurnal Ekonomi dan Statistik Indonesia GEMAH RIPAH: Jurnal Bisnis Komdimas Jurnal Maisyatuna
Pujianto, Agung
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS KOMPARATIF PENGARUH HARGA DAN RAGAM PRODUK TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS PADA KOPI JANJI JIWA DAN KOPI KULO DI GRESIK ) Septia, Mayumi; Pujianto, Agung; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5870

Abstract

ABSTRACT Business development in modern times is growing very rapidly. One form of business that is on the rise in Indonesia is the Coffee Shop Business. Along with the rapid  development of the times, lifestyles have changed. A person's current lifestyle is a lifestyle that likes to consume coffee and also a lifestyle that likes to hang out with friends or family. The method in this research is quantitative research and the type of comparative research. This research uses a research instrument in the form of a questionnaire. Sample and population are all consumers who have bought Coffee Janji Jiwa and Coffee Kulo . The purpose of this study was to determine and analyze whether there is a significant difference in price and product variety on the purchasing decision of coffee Janji Jiwa and Coffee Kulo. The analytical method used is the Independent sample t-test. The results of the study showed that there was a significant difference of 0.000 <0.05 between Price and Product Variety on the Purchase Decision of Coffee Janji Jiwa and Coffee Kulo.Keywords : Comparative Analysis, Price, Product Variety, Purchase Decision, Independent sample t-test
Pengaruh Daya Tarik Iklan dan Celebrity Endorser terhadap Keputusan Pembelian Konsumen pada Usaha Kecil Menengah (UKM) Produk Pakaian di Pineappleshopy Surabaya Vilda, Septiana; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5874

Abstract

ABSTRACTPurchase decision is a process that consumers go through before buying a product where consumers evaluate a choice from two or more available alternative choices. Several factors that influence purchasing decisions are the attractiveness of advertisements and celebrity endorsers. This study aims to analyze and determine the effect of advertising attractiveness on purchasing decisions and the influence of celebrity endorsers on consumer purchasing decisions on clothing products SMEs Pineappleshopy Surabaya. The sampling technique in this study was using a questionnaire with a sample size of 100 respondents. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression. The results of this study indicate that the attractiveness of advertisements and celebrity endorsers partially and simultaneously has a positive and significant effect on consumer purchasing decisions at SMEs for clothing products, Pineappleshopy Surabaya. Keywords: Advertising Attractiveness, Celebrity Endorser and Purchase Decision
Analisis Komparasi Brand Trust Dan Brand Awareness Terhadap Loyalitas Konsumen Pada Produk Kosmetik MS GLOW Dan Naavagreen Di Surabaya Savitri, Septiani; Pratiwi, Ni Made; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5875

Abstract

ABSTRACT            The use of cosmetics has become an inseparable part of human life. Cosmetics are used as care products to maintain health and beautify themselves, the development of cosmetic products is also very fast. This is evidenced by the emergence of various types of cosmetic products with various brands. This study uses quantitative methods with survey research using a questionnaire as an instrument. The population in this study were all women and men who used MS GLOW and Naavagreen in Surabaya. The research sample used a non-probability sampling method with purposive sampling from 96 respondents. The data analysis technique used to answer the hypothesis is the independent sample t test. The results of this study indicate that all independent variables, namely Brand Trust and Brand Awareness, have differences in the dependent variable of Consumer Loyalty. The significant value of the Brand Trust variable is 0.000, followed by the Brand Awareness variable which has a value of 0.000 and the last variable dependent Consumer Loyalty has a significance value of 0.000. All variables have a significance value <0.05. which means that all independent variables Brand Trust and Brand Awareness have differences in Consumer Loyalty of MS GLOW and Naavagreen cosmetic products.Keywords: Brand Trust, Brand Awareness, Consumer Loyalty.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, KREATIVITAS DAN LINGKUNGAN USAHA TERHADAP KEBERHASILAN USAHA PADA USAHA MIKRO KECIL (UMK) DI WISMA TROPODO Aprilia, Diva Fauziyah; Maruta, Anom; Pujianto, Agung
ECONOMOS Vol 4 No 03 (2024): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v4i03.1691

Abstract

Peningkatan jumlah UMKM di Indonesia yang memberikan kontribusi signifikan terhadap perekonomian nasional namun menghadapi berbagai permasalahan baik internal maupun eksternal yang mengakibatkan pelaku usaha tidak dapat mencapai keberhasilan usaha. Permasalahan ini dapat dipengaruhi dari kurangnya pengetahuan kewirausahaan di antara para pelaku usaha dan kurangnya kreativitas dalam mengembangkan produk baru . Selain itu, persaingan yang ketat di lingkungan usaha dapat menimbulkan tekanan ekonomi dan mengurangi potensi keberhasilan usaha. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Pengetahuan Kewirausahaan, Kreativitas dan Lingkungan Usaha terhadap Keberhasilan Usaha Mikro Kecil (UMK) di Wisma Tropodo. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data melalui kuesioner yang disebarkan kepada 95 orang pelaku usaha UMK di Wisma Tropodo. Hasil penelitian menunjukkan bahwa variabel Pengetahuan Kewirausahaan, Kreativitas dan Lingkungan Usaha memberikan pengaruh secara positif dan signifikan terhadap Keberhasilan Usaha Mikro Kecil (UMK) di Wisma Tropodo. Oleh karena itu, penelitian ini diharapkan dapat membantu pelaku usaha UMK di Wisma Tropodo agar usaha yang dijalankan dapat berkembang dengan baik dan menjadi masukkan yang bermanfaat.
Sosial Media Sebagai Variabel Intervening Dalam Meningkatkan Penjualan Dilihat Dari Strategi Pemasaran, Dan Promosi Studi Kasus Perusahaan Retail Pujianto, Agung
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.09

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran,dan promosi terhadap penjualan melalui media sosial pada Amanda Brownis yang menggunakan platform digital sebagai bagian dari strategi pemasaran mereka. Penelitian ini menggunakan pendekatan kuantitatif dengan model persamaan struktural (SEM) untuk menguji hubungan antar variabel yang terlibat, yaitu strategi pemasaran (X1), promosi (X2), sosial media (M), dan penjualan (Y). Sampel penelitian terdiri dari 82 responden yang merupakan orang yang pernah membeli produk Amanda Brownis dan secara aktif menggunakan media sosial. Data dikumpulkan melalui kuesioner yang mengukur berbagai aspek strategi pemasaran dan penggunaan media sosial dalam meningkatkan penjualan. Analisis data dilakukan menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa baik strategi pemasaran maupun media sosial memiliki pengaruh yang signifikan terhadap penjualan. Pengujian model pengukuran menunjukkan bahwa semua konstruk valid dan reliabel, sementara pengujian model struktural menunjukkan hubungan positif yang signifikan antara kedua variabel independen dengan variabel dependen. Dengan demikian, penelitian ini membuktikan bahwa penerapan strategi pemasaran yang efektif melalui media sosial dapat meningkatkan penjualan. Temuan ini memberikan wawasan bagi Amanda Brownis untuk lebih memaksimalkan penggunaan media sosial sebagai saluran pemasaran untuk meningkatkan hasil penjualan.
Analisis Pengaruh Kualitas Layanan dan Customer Experience terhadap Keputusan Pembelian di Warkop Orla Sidoarjo Romadhon, Iqbal; Maduwirnati, Ayun; Pujianto, Agung
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.782

Abstract

This study aims to examine the influence of Service Quality and Customer Experience on Purchase Decisions at Warkop Orla Gedangan Sidoarjo. The research employed a quantitative approach using multiple linear regression analysis. Based on the t-test results, the Service Quality variable (X1) yielded a t-value of 3.923, while the Customer Experience variable (X2) recorded a t-value of 4.067. Both values exceed the critical t-table value of 1.984, indicating that each variable has a significant impact on Purchase Decisions (Y). Consequently, the null hypotheses (H₀) are rejected and the alternative hypotheses (H₁) are accepted. These findings demonstrate that both service quality and customer experience play a crucial role in influencing consumer purchase decisions at Warkop Orla Gedangan Sidoarjo. The results suggest that management should pay close attention to enhancing both service quality and customer experience in order to increase consumer engagement and purchasing behavior. Keywords: Service Quality, Customer Experience, Purchase Decision, Warkop Orla
Sosialisasi Pendidikan Seksual Dalam Rangka Mencegah Dampak Negatif Pernikahan Dini di Kalangan Siswa SMAN 1 Cimanggung: Desa Sindanggalih Kecamatan Cimanggung Ulum, Muhammad Saepul; Sungkawa, Asep; Marliah; Rahmawati, Aisyah; Nusaibah, Ai Nova; Farida, Idza; Lestari, Dewi; Nurhayati, Nuri; Halimah, Lina Siti; Zaenab, Siti; Ariyani, Dewi; Fauzi, Achmad; Hadi, Hilman Abdul; Nugraha, Muhammad; Sirojul, Aceng M; Pujianto, Agung; Rizki, Deden M
Jurnal Komunikasi Pengabdian Masyarakat (Komdimas) Vol 2 No 2 (2025): Jurnal Komunikasi Pengabdian Masyarakat (KOMDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61519/kdm.v2i2.76

Abstract

Pernikahan dini menjadi isu serius yang dapat berdampak negatif terhadap perkembangan sosial, ekonomi, dan kesehatan individu, terutama di kalangan remaja. Penelitian ini bertujuan untuk mengkaji efektivitas sosialisasi pendidikan seksual dalam mencegah dampak negatif pernikahan dini di kalangan siswa kelas 11 SMAN 1 Cimanggung, Desa Sindanggalih, Kecamatan Cimanggung kabupaten sumedang. Kegiatan ini melibatkan narasumber dari Kantor Urusan Agama Kecamatan Cimanggung dan dosen pembimbing lapangan (DPL) yakni Bapak Muhammad Saepul Ulum, S.Kom.I, M. Sos. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi untuk menggali pemahaman siswa mengenai pendidikan seksual dan isu pernikahan dini. Hasil penelitian menunjukkan bahwa sosialisasi pendidikan seksual yang dilakukan di sekolah memberikan pemahaman yang lebih baik tentang konsekuensi pernikahan dini, serta meningkatkan kesadaran siswa mengenai pentingnya kesehatan reproduksi dan juga menunjukan kesadaran lebih tinggi terhadap pentingnya menunda pernikahan hingga usia yang lebih matang. Selain itu, keterlibatan orang tua dan masyarakat juga berperan penting dalam mendukung pendidikan ini. Dengan demikian, sosialisasi pendidikan seksual terbukti efektif dalam mengurangi angka pernikahan dini dan dampak negatifnya di kalangan remaja. Penelitian ini merekomendasikan peningkatan program pendidikan seksual di sekolah serta kolaborasi dengan pihak terkait untuk menciptakan lingkungan yang mendukung bagi remaja.
PENGARUH DIGITAL MARKETING, VARIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK JODER KA DHANI DI SURABAYA TIMUR. _, Mahesin; Pratiwi, Ni Made Ida; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol. 11 No. 2 (2025): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fast food industry that provides the main menu of fried chicken in Indonesia, or more precisely, located in East Surabaya, is not only Joder Ka Dhani. So business actors are of course faced with the problem of intense competition which of course cannot be avoided and requires business actors to have the main weapon to be able to attract consumer purchasing decisions. Several factors that business actors can use to influence consumers in making purchasing decisions are by looking at current trends in marketing such as digital marketing, providing various product choices and paying attention to product quality. This research aims to analyze the influence of digital marketing, product variety and product quality on purchasing decisions for Joder Ka Dhani geprek chicken in East Surabaya. The research method used was quantitative with a survey approach, using an e-questionnaire via Google Form which was distributed to 96 respondents who were Joder Ka Dhani Geprek Chicken consumers. The collected data was analyzed using multiple linear regression analysis to identify the relationship between these variables. The research results show that digital marketing, product variety and product quality have a significant positive influence on purchasing decisions at Ayam Geprek Joder Ka Dhani. These findings indicate that improvements in digital marketing strategies, product variety and product quality can significantly increase consumer purchasing decisions at Ayam Geprek Joder Ka Dhani. The implications of this research show the importance of continuous innovation in digital marketing strategies, making changes to product variations and improving product quality to maintain competitiveness and consumer purchasing decisions. This research makes an important contribution to the digital marketing literature, product variety and product quality, as well as providing practical guidance for other fried chicken business actors in developing effective marketing strategies.
Co-Authors Achmad Fauzi Aini, Widya Nur Aisyah Rahmawati Aprilia, Diva Fauziyah Arbiantoro, Tri Ariyani, Dewi Astutik, Ayu Dwi Ayun Maduwinarti Coanto, Vicky Valdian Dewi Lestari Dinha, Niaza Farida, Idza Hadi, Hilman Abdul Halimah, Lina Siti Hani, Maria Zaun Kartikasari, Erika Kurniawan, Yudo Ladamu, Anhar Laily, Viqrul Nadia Nur Maduwirnati, Ayun Marliah Maruta, Anom Maruta, IGN Anom Mubasyiroh, Iffatin Muhammad Khoirul Muhammad Nugraha Nasution, Ute Nasution, Ute Ch Nasution, Ute Chairuz Ni Made Pratiwi, Ni Made Nilasari, Febby Novaria, Rachmawati Nusaibah, Ai Nova Palupi, Elfira Prastyo, Nanda Ade Pratiwi, Ni Made Ida R Nurhayati Nuri Rizki, Deden M Rohimah, Afifatur Romadhon, Iqbal Saleha, Dinda Tania Savitri, Septiani Septia, Mayumi Sirojul, Aceng M Siti Zaenab Sri Andayani Sungkawa, Asep Tjahjono, Endro Toa, Yohanes Paulus Ulum, Muhammad Saepul Vilda, Septiana Zulfiyah, Hikmiyatul _, Mahesin