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All Journal Jurnal Dinamika Administrasi Bisnis Berdikari : Jurnal Ekonomi dan Statistik Indonesia GEMAH RIPAH: Jurnal Bisnis Jurnal Social Society Komdimas Jurnal Maisyatuna International Journal of Artificial Intelligence for Digital Marketing
Pujianto, Agung
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PENGARUH STORE ATMOSPHERE, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Astutik, Ayu Dwi; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2253

Abstract

The competition of  retail stores building materials is quite tight. This research test the Influence of Store Atmospher Price and Promotion on Consumer Purchase Decision at Mitra 10 Surabaya. Survey was conducted on 100 consumers of Mitra 10 Wiyung Surabaya. Data analysis using descriptive analysis and analysis path.The result of this research indicates that 1) Store Atmosphere has significant influence to Partial Decision of Purchasing; 2) Price has no significant positive effect on Partial Decision of Purchasing; 3) Promotion positively insignificant to Partial Decision of Purchasing; 4) Simultaneously variable Store atmospher, Price, and Promotion have a significant effect on purchasing decision; 5) Store Atmosphere dominant influence on purchasing decisions. Keywords: Store Atmospher, Price, Promotion, Purchase Decision
Pengaruh Ritel Mix terhadap Gaya Hidup Mahasiswa Saleha, Dinda Tania; Pujianto, Agung; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2216

Abstract

This study entitled "Effect of Retail Mix the Lifestyle Students (Case Study Angkringan" Mbah Clark "in Jl. Prapen Surabaya)". This study aims to determine the Retail Mix is there any influence on the lifestyle of students and the truth variable atmosphere of Retail Mix dominant influence on the lifestyle of students. The population in this study were all students in the city of Surabaya ever visit or hang out in Angkringan Mbah Cokro Surabaya.         Collecting data using questionnaires with sampling techniques nonprobability Sampling Sampling is incidental that the number of respondents 75 people. Data analysis method used is multiple linear regression analysis were processed with the help of SPSS applications. The variables used were Retail Mix consisting of food, service, and atmosphere as the independent variable and Lifestyle as the dependent variable.In conclusion, as follows: (1) Partially food is not positive and significant impact on the lifestyle that showed with b1 = 0.237, t = 1.569, and sig. 0.121. (2) Partially atmosphere is not positive and significant impact on the lifestyle indicated by the value b2 = 0.309, t = 1.902, and sig. 0.061. (3) Partially servicing positive and significant impact on the lifestyle that showed with b3 = 0.268, t = 2.106 and sig. 0,039 and. (4) the food, atmosphere and service simultaneously positive and significant influence on purchasing decisions that are indicated by the value of F = 14.451, sig. 0,000, and the value of Adjusted R2 of 0.353. This means that 35.5% lifestyle described by the food, atmosphere and service, while 64.5% is explained by other variables not examined in this study. Keywords: food, atmosphere, service, Lifestyle
PENGARUH DAYA TARIK IKLAN, ATRIBUT PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MINUMAN RASA JERUK MEREK FLORIDINA Laily, Viqrul Nadia Nur; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2703

Abstract

Every company must have its own strategy in running its business such as beverage producers both in terms of promotions, product attributes, prices and so forth. This study tries to explain the influence of advertise attractiveness, product attributes, and price perceptions on purchasing decisions on Floridina brand orange flavored beverage products.This study uses a quantitative method with survey research using a questionnaire as an instrument. The population in this study were all consumers who had consumed Floridina brand orange flavored drinks. The sample of this study was consumers who had consumed / bought Floridina brand orange flavored drinks and found out about Floridina advertisements on television, totaling 100 people. The data analysis technique used is multiple linear regression analysis.The results of the study show that all independent variables, namely the advertise attractiveness, product attributes, and perceived prices have a positive influence on the dependent variable, namely the purchasing decision. The most influential independent variable on the dependent variable is the advertise attractiveness variable (0.330), followed by the price perception variable (0.237), and then the product attribute variable (0.170). All variables have a significance value of <0.05, which means that all independent variables are significant for the dependent variable or pass the t test and F test. And the coefficient of determination (adjusted R2) obtained is 0.426. This means that 42.6% of purchasing decisions are influenced by variable advertise attractiveness, product attributes, and perceived prices. While the remaining 57.4% is influenced by other variables not examined in this study.Keywords: advertise attractiveness, product attributes, price perception and purchasing decisions
PENGARUH KEMAMPUAN SUMBER DAYA MANUSIA TERHADAP KEBERHASILAN USAHA KECIL DAN MENENGAH Aini, Widya Nur; Nasution, Ute Ch; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2704

Abstract

This study was prepared to determine the Effect of Human Resource Ability on the Success of Small and Medium Enterprises. Economic development in Indonesia cannot be separated from small and medium enterprises. Small and Medium Enterprises are the backbone of Indonesia's economy which is considered to support the economy in Indonesia. As a support for small and medium enterprises has an important role in the economy such as: able to empower people who do not have jobs (unemployment) and even open opportunities for housewives to participate in small and medium enterprises as an additional knowledge for them and can increase income to help their economy. Empowerment of the community as a human resource is also the first step to prevent more unemployment in Indonesia, one of the reasons for the many unemployed people in Indonesia is because the number of prospective employees who do not qualify to become employees in a company is the reason given. The method used in this study is qualitative, quantitative research, namely research methods based on the philosophy of positivism, used in examining the sample and research population, sample collection techniques are generally carried out by random sampling, while data collection is done by utilizing research instruments that used. Based on the results of the analysis and discussion of the data, the authors obtained conclusions that can be drawn from the research on the Effect of Human Resource Ability on the Success of Small and Medium Enterprises Data obtained from the Ability of Human Resources in the category strongly agree with the mean results of 3.34 on the variable Business Success Small and Medium in the category strongly agree with the results of the mean of 3.41. On quantitative data positive effect obtained significant results 0,000 which shows there is an influence of Human Resource Ability to the Success of Small and Medium Enterprises. Based on the results of the conclusions in the study note that the ability of human resources has a positive effect on the success of small and medium enterprises.Keywords: Human Resource Ability, Success of Small and Medium Enterprises
PENGARUH KUALITAS PELAYANAN DENGAN KEPUASAN PENGGUNA JASA TRAILER PT. GUNA LINTAS SARANA SURABAYA Ladamu, Anhar; Maruta, IGN Anom; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2154

Abstract

This study aims to determine the effect of service quality on customer satisfaction at PT. Cross Means to Surabaya. Respondents were drawn as many as 70 consumer companies. The questionnare measured with Likert scale, then analyzed with multiple linear regression analysis techniques. The result showed that together the independent variable in this study consists of physical from reliability, responsivness, empathy and assurance significantly affects the dependent variable is customer satisfaction due F hitung findings obtained in the numbers 6,985 and supported with a significance level (p)<0,05. Reliability has a number t count of 2,573 with 0,012 significance so that reliability significantly affect customer satisfactionvariable. Responsiveness has number t count of 2.510 with 0,015 significance so that responsiveness significantly affect customer satisfaction variable. Empaty has a number t count of 2,319 with 0,006 significance that empaty significantly affect customer satisfaction variabel. Warranty has a number t count of 2,868 with 0,024 significanse so assurance significantly affect customer satisfaction variable. Keyword: Service Quality, Customer Satisfaction.
ANALISIS PENGARUH KUALITAS PELAYANAN,HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN Mubasyiroh, Iffatin; Nasution, Ute Chairuz; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2271

Abstract

This study entitled “Analysis of influence of service quality, price, and promotion to customer satisfaction (case study at CV. Fastprint Indonesia, Jl. Manyar kertoarjo VII no 36 Surabaya)” this research aims to influence the influence of service quality, price and promotion satisfaction and to know the dominant influence among service quality, price and promotion in CV. Fastprint Indonesia in January 2018.            Collecting data using questionnaires with sampling technique non probability sampling is incidental sampling that the number of respondents 100 people. The method of data analysis is multiple linear regression analysis which is processed with the help of IBM SPSS 22 application. Variables used are service quality, price and promotion as independent variable and customer satisfaction as dependent variable.             The results of research indicate that the influence of customer satisfaction on service quality, price and promotion that simultaneously effect. This can be shown with the value of F = 55,615, sig 0,000 and R2 value of 0,623 which means 62,3% customer satisfaction is explained by the service quality, price and promotion while 37,7% is explained by other variables not examined in this study.Keywords : service quality, price, promotion, customer satisfaction
PENGARUH LOKASI, BRAND IMAGE, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI WARCET MAS GIMBAL PONOROGO Palupi, Elfira; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4058

Abstract

A businessman should be able to think creatively about how to create various products that are different from the other and how to build a good perspective of the product to the consumer. By considering the location factors which are not just strategic but also accessible, easy to recognize and one of the examples is a culinary business. Nowadays, business competition became tighter and the company should pay attention to anything that is could influence consumer judgment when a buy a product. This research tries to explain the significance of the location factor, brand image and product variations toward a consumer purchasing decision. Such as in Warcet  Mas Gimbal. Warcet Mas Gimbal is located at Kh. Ahmad Dahlan Kec. Ponorogo Kab. Ponorogo. This research uses quantitative with survey and questionnaire as an instrument. The population in this research were all the consumer who is already visited at the Warcet Mas Gimbal Ponorogo. The data of research use non-probability sampling. By using a purposive sampling technique among 100 respondents. The data were analyzed using multiple linear regression techniques.The result of the research shows, all independent variables that are location, brand image, and product diversity are having a positive impact on the independent variable. That positive impact is a buying decision by the consumer.Keywords          : location, brand image, product diversity and purchasing decision.
Analisis Komparatif Tingkat Harga dan Varian Produk Terhadap Keputusan Pembelian (Studi kasus pada minuman Tong Tji dan AMK di Surabaya) Kartikasari, Erika; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4624

Abstract

This study aims to determine differences in prices and product variants in purchasing decisions at Tji Tong and AMK. Quantitative research methods with survey questionnaires as instruments. The consumer research population once bought Tong Tji and AMK in Surabaya. The research sample used a non-probability sampling method with a purposive sampling technique of 96 respondents. The data analysis technique used to answer hypotheses is the independent sample t test.The results showed that the independent variables, namely price and product variants, had differences in the dependent variable in purchasing decisions. The significant value of the price variable is 0.003 and the significant value of the product variant variable is 0.009 and the dependent variable is the purchase decision has a significant value of 0.007. All significant value variables smaller than 0.05 mean that the independent price variables and product variants have differences in purchasing decisions at Tong Tji and AMK.Keywords : Comparative Analysis,price,TongTji product variants,AMK.
PENGARUH KUALITAS PRODUK, DESAIN PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TAS MEREK EXSPORT DI SURABAYA Dinha, Niaza; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4632

Abstract

Abstrack The bussiness world is growing rapidly everyday. This situation make the enterpreneurs doing varrious efforts to create a superior product to make consumers buy their products. The entrepreneurs need the right strategy to create a product with a good quality and different with the products from their competitors. The aims of this research is to find out and analyze the influence of product quality, product design, and brand image on purcase decision of Exsport bag in Surabaya. The type of research used is quantitaive. The data was collected by quesionnare. The population in this research is consumers which have bought the Exsport bags in Surabaya. The sample that used is non probability sampling methods with purposive sampling technique, with a sample of 96 respondents. The data analysis methods used is multiple regression anaylsis, t test, adn F test.The result of this research shows that all the independent variabels that are product quality, product design, and brand image both partially and simultanously are having a positive and significanly on the dependent variable that is purcase decision. Keywords : Product Quality, Product Design, Brand Image, Purchase Decision
Pengaruh Harga, Keragaman Produk dan Store Atmosphere terhadap Kepuasan Konsumen pada Kedai Coffee Culture Jombang Nilasari, Febby; Pujianto, Agung; Nasution, Ute
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5404

Abstract

Abstract Now, with so many coffee shops popping up, consumers are free to choose a convenient, attractive coffee shop. Kedai Coffee Culture is one of the businesses in the coffee shop that has been around for a long time in the city of Jombang. Kedai Coffee Culture is known as a place to enjoy simple coffee, affordable prices and a comfortable atmosphere.This study aims to determine and analyze the effect of price, product diversity and store atmosphere both partially and simultaneously on customer satisfaction at Kedai Coffee Culture. This research uses causal associative methods and quantitative approaches. The population used is all consumers of Kedai Coffee Culture with a sample of 96 respondents. Data collection is done by distributing questionnaires. Data analysis using linear multiple regression analysis with the help of SPSS 22.The results of this study prove that price, product diversity and store atmosphere both partially and simultaneously have a positive and significant effect on customer satisfaction at Kedai Coffee Culture. Keyword : Price, Product Diversity, Store Atmosphere.
Co-Authors Achmad Fauzi Aini, Widya Nur Aisyah Rahmawati Al Madinah, Cantika Aprilia, Diva Fauziyah Arbiantoro, Tri Ariyani, Dewi Astutik, Ayu Dwi Ayun Maduwinarti Coanto, Vicky Valdian Dewi Lestari Dinha, Niaza Farida, Idza Febianti, Intan Hadi, Hilman Abdul Halimah, Lina Siti Hani, Maria Zaun Kartikasari, Erika Kurniawan, Yudo Ladamu, Anhar Laily, Viqrul Nadia Nur Maduwirnati, Ayun Mandonsa, Fernando Bryan Baki Marliah Maruta, Anom Maruta, IGN Anom Mubasyiroh, Iffatin Muhammad Khoirul Muhammad Nugraha Mulyati, Awin Mulyati, Diana Juni Nasution, Ute Nasution, Ute Ch Nasution, Ute Chairuz Nasution, Uthe Chairuz M. Ni Made Pratiwi, Ni Made Nilasari, Febby Novaria, Rachmawati Nusaibah, Ai Nova Palupi, Elfira Prastyo, Nanda Ade Pratiwi, Ni Made Ida Putri, Nadyah Amelia R Nurhayati Nuri Riandita, Rania Noorandjani Rizki, Deden M Rohimah, Afifatur Romadhon, Iqbal Saleha, Dinda Tania Savitri, Septiani Septia, Mayumi Sirojul, Aceng M Siti Zaenab Sri Andayani Sungkawa, Asep Tjahjono, Endro Toa, Yohanes Paulus Ulum, Muhammad Saepul Vilda, Septiana Yanti, Amanda Arya Dwi Zulfiyah, Hikmiyatul _, Mahesin