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Katimin, Katimin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : International Journal of Science and Environment

 1 
Political Advertising in General Elections Rais Harahap, Amin; Katimin, Katimin; Efendi Samosir, Hasrat
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.187

Abstract

This study aims to analyze the role and influence of political advertising in Indonesia’s general elections, focusing on how it shapes public opinion, sets the political agenda, and frames candidate images. Utilizing Political Communication Theory, Agenda Setting Theory, and Framing Theory as the theoretical framework, the research explores the strategic use of political advertisements across traditional and digital media platforms. Employing a qualitative approach through literature review and content analysis, the study examines secondary data from academic journals, official election reports, legal regulations, and media publications. The analysis reveals that political advertising in Indonesia functions not merely as a promotional tool but as a strategic instrument to influence voter perceptions and behavior, prioritizing certain political issues while framing narratives that align with candidates’ desired images.Findings show that while political ads effectively elevate issues like the economy and corruption in public discourse, they often emphasize candidate personalization and emotional appeals over substantive policy discussions. The rise of digital media and microtargeting techniques further intensifies the reach and segmentation of political messages, raising concerns about misinformation and social polarization. The study concludes that effective political advertising integrates message credibility, media channel selection, agenda-setting, and framing strategies tailored to the socio-political context. It underscores the need for adaptive regulatory frameworks to ensure transparency and fairness in political communication, thereby contributing to a more informed electorate and healthier democratic processes in Indonesia.
Co-Authors Abdullah Abdullah Adenan Adenan Adenan, Adenan Agussalam, Agussalam Ahmad Muzaki Angkat, Maimanah Anzaikhan, M. Asmaunizar Asmaunizar, Asmaunizar Budi Harianto, Budi Bustami Bustami Darajat, Muhammad Ikmal Daulay, Maraimbang Dewi, Luh Yuliani Dinda Aurellia Efendi Samosir, Hasrat Fuad, Zainul Hairullah Hairullah, Hairullah Harahap, Elly Harahap Warnisah Harahap, Elly Wanisyah Harahap, Elly Warnisyah Hasrat Efendi Samosir, Hasrat Efendi Samosir Indah, Fasrah Irpannusir, Irpannusir JOKO SUSANTO Junaidi Junaidi Khailid, Muhammad Kurdi Kurdi Kustiawan, Winda Lahagu, Ade Syafryan Pratama Marpaung, Hery Wahyudi Mastuti, Indah Muhammad Jailani Mujiono Mujiono Mustakim Mustakim Naovel, Maulana Ibnu Nasution, Raihani Dewi Nasution Ni Wayan Widya Astuti Nurhanifa, Nurhanifa Nurul Fajri, Nurul Fajri Paralihan, Hotmatua Rahmat Affandi Rais Harahap, Amin Salamuddin Salamuddin, Salamuddin Samosir, Hasrat Efendi Sedana, I Made Shadiq, Ja'far Siagian, Muhammad Daud Sukiman Sukiman Sunarto Sunarto Sutarto Sutarto Suwardi Lubis Suwitra, I Nyoman Syafieh, Syafieh Syahputri, Icca Bela Syahrin, Abu Syukri Syukri Tantra, Kadek Mas Triana Santi Ulfa, Mutiah Warjio Warjio, Warjio Zulkarnain Zulkarnain