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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kajian Pariwisata Warta Pariwisata Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Mata Pariwisata NHI Hospitality International Journal International Journal of Magistravitae Management Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Joong-Ki PESHUM
Marwani, Iga Safa
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Transportation Other

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Studi Komparatif: Strategi Pemasaran Pariwisata Thailand, Malaysia, dan Singapura Fauzi, Dani; Marwani, Iga Safa; Ifada, Zuriyat
Jurnal Ilmiah Ilmu Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v6i2.1856

Abstract

This research explores a comparative analysis of tourism marketing strategies used by Thailand, Malaysia and Singapore to improve their competitiveness in the international tourism market. The research aims to identify the key elements of successful marketing strategies and explore how these approaches can inform the improvement of Indonesia's tourism sector. Using the qualitative comparative analysis (QCA) method, data was collected from literature reviews, government reports, and international tourism statistics. The findings show that Thailand excels with its “Thainess” concept that emphasizes niche markets such as ecotourism and health tourism. Malaysia shifted from mass marketing to an emotional and personalized approach under the “Malaysia Truly Asia” brand, while Singapore rejuvenated its appeal through innovative campaigns such as SingapoReimagine and Muslim-friendly initiatives. The study concludes that adapting to global trends, leveraging digital technology, and using integrated communications are essential in improving tourism competitiveness. Future research should focus on data-driven marketing strategies and their impact on sustainable tourism policies, so as to provide insights for Indonesia to develop competitive and sustainable tourism marketing strategies.
PERAN PARIWISATA BAHARI DAN PERTUMBUHAN EKONOMI BERKELANJUTAN DI PULAU GELASA, KABUPATEN BANGKA TENGAH Prima, Anugrah Gusta; Lestari, Zakia; Kurniawan , Kunkun; Marwani, Iga Safa
Warta Pariwisata Vol 23 No 2 (2025):
Publisher : Pusat Perencanaan dan Pengembangan Kepariwisataan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/wpar.2025.23.2.08

Abstract

Penelitian ini menganalisis peran pariwisata bahari dalam mendorong pertumbuhan ekonomi berkelanjutan di Pulau Gelasa, Kabupaten Bangka Tengah dengan fokus pada dimensi ekonomi lokal berbasis masyarakat. Pertumbuhan ekonomi berkelanjutan dalam penelitian ini dipahami sebagai peningkatan pendapatan masyarakat pesisir, penciptaan lapangan kerja, serta munculnya efek pengganda ekonomi melalui berkembangnya usaha kecil dan menengah pendukung pariwisata yang dijalankan tanpa mengorbankan kelestarian ekosistem pesisir. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif analitis. Data dikumpulkan melalui observasi lapangan, wawancara dengan kelompok sadar wisata dan masyarakat lokal serta analisis data ekonomi lokal. Hasil penelitian menunjukkan bahwa pariwisata bahari berkontribusi signifikan terhadap peningkatan pendapatan masyarakat, penyerapan tenaga kerja, dan penguatan ekonomi lokal, sekaligus mendorong kesadaran kolektif akan pentingnya pelestarian lingkungan. Temuan ini menginformasikan bahwa pengelolaan pariwisata bahari berbasis keberlanjutan dan partisipasi masyarakat merupakan prasyarat utama agar manfaat ekonomi dapat dinikmati secara berkelanjutan di Pulau Gelasa.
Co-Authors Agung Suhendra Ali Usman, Ali Badriah, Badriah Delia Fionica ER. UMMI KALSUM Erwita Sari Fadillah Sabri Fauzi, Dani Haryadi Darmawan Ifada, Zuriyat Karin Detasari Kurniawan , Kunkun Kurniawan, Kunkun Lestari, Zakia Lestari, Zakia Ayu Maharani Balqis Marina Marina Marmaiyatno Mersiana Setiarini Mona Hisya Pramudya, Wisnu Prima, Anugrah Gusta Pusparini, Marissa Pusparinni, Marissa Sari Wulandari Sulis Widya Asri Septiani Yaya Padila Yeldi, Yeldi