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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Sains Sosio Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Unes Law Review Almufida: Jurnal Ilmu-Ilmu Keislaman INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Islam & Contemporary Issues Communication & Social Media Riwayat: Educational Journal of History and Humanities Blantika : Multidisciplinary Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi MANAGIERE: Journal of Islamic Educational Management
Alfikri, Muhammad
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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ANALISIS MODEL KOMUNIKASI AISAS (ATTENTION, INTEREST, SEARCH, ACTION DAN SHARE) PADA BEAUTY PLATFORM (STUDI KASUS: BRAND SOMETHINC DI FEMALE DAILY) Aisyah, Trisnina Luthfi; Alfikri, Muhammad
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.261

Abstract

A digital platform can become an informational medium and public communication in various purposes such as the marketing process. As for one concept that can be applied on the marketing process, it uses AISAS model (Attention, Interest, Search, Action and Share). This study aims to knowing the application of AISAS model on the brand Somethinc through Female Daily. In this study, the methods are to use a qualitative method with a descriptive approach, a case study method and post-positivism paradigm. The data is drawn through interviews with the experienced informan in using the female daily, such as on YouTube, Instagram, Apps and Female Daily Sites. The results obtained from this study describes that the model of AISAS can fill all of the information and communication needed by the masses.
STRATEGI KOMUNIKASI KELOMPOK DALAM MOTIVASI BELAJAR SISWA MADRASAH TSANAWIYAH (MTs) AL-WASHLIYAH KABUPATEN BATU BARA Syarifuddin, Mhd; Alfikri, Muhammad
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.262

Abstract

Objective from his research is for know How strategy communication group in learning motivation student Of MTS AL-Washliyah Batu Bara Regency. Method study Which used in study This is descriptive analytical Which served in information form as detailed maybe and Then analyze it in shape words written. Options include in category qualitative with location study Which conducted by Madrasah Tsanawiyah, Subdistrict Fifty Coast, Regency Coal, North Sumatra. Source material study obtained through study literature. Then Source information appear from results interview deep with informant ie student MTS, Headmaster MTS AL-Washliyah, Then a number of teacher from MTS AL-Washliyah. Results study This describe communication group with use learning strategies active through method solving problem with student expectations can Study regularly active with solve problem Of class while do research only teacher Which solve problem for create intelligence, knowledge, Personality, morality noble and prowess life independent. Design Communication Which made by a person teacher Of MTS AL-Washliyah This is A Communication face against used when them expect effect change communicator behavior Because is more persuasive and use communicator (mediated communication), more often used for communication information through more contact Lots means communication, but very weak in confidence. Communication Application group led by the teacher MTS AL-Washliyah, in matter This teacher use method inquiry group Where matter This happens in this method involves student start from planning until determination women lessons and study method through study
MC Group Company Image Strategy In The Korean Drama “Graceful Family” Fauzan, Rahil; Alfikri, Muhammad; Kamal, Aulia
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.557

Abstract

MC Group's Corporate Image Strategy in the Korean Drama Graceful Family. This study aims to see how the strategy is carried out in maintaining the company's image along with its weaknesses and advantages. The theory used is the theory of imaging the wish image. In the data analysis stage, the researcher uses a qualitative methodology and uses content analysis. By using content analysis techniques, the researcher tries to analyze the form of the imaging strategy used as the theoretical basis. Based on the findings on the object of research, the researcher draws conclusions. First, there are several imaging strategies described in the drama, namely, a) Forming public opinion by leading opinion by publishing articles on a regular basis. b) Manipulating the situation by changing the situation from a problem to something that seems normal, c) Negotiating by making an agreement that benefits both parties, d) Conducting a campaign to turn weaknesses into strengths, e) Constructing the image of the leadership by publishing achievements, f) Using the mass media Youtube as a medium for disseminating information, g) Conducting press conferences to straighten out negative public perceptions, g) Holding hearings with other leaders to evaluate company performance, h) Conducting field research before taking action, and i) Approaching emotional towards influential figures. Second, from the strategy carried out, the researcher found the weaknesses of the strategy used, namely, a) The existence of threats and coercion to the public, b) Giving bribes to other people, and c) Illegally extracting someone's personal information. In addition to finding weaknesses, there are several advantages that support the success of the strategy used, namely, a) There is harmony between work and areas of expertise, and b) Having access to reliable information control.
Communication Analysis Of Tamang Mandailing Island Tourism Development Mahendra, Bayu Ihza; Alfikri, Muhammad; Riza, Faisal
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.566

Abstract

The title of this research is "Communication Analysis of Tamang Mandailing Natal Island Tourism Development". The purpose of this study was to find out how the communication of Tamang Island tourism development and how the supporting and inhibiting factors for the development of Tamang Mandailing Natal Island tourism were. The theory used is the Theory of Diffusion of Innovation in Development Communication as the main theory and the theory of Modernization of Development as a supporting theory. The object under study is Tamang Island tourism. This research approach is qualitative method where this qualitative research method is descriptive and tends to use analysis. The result of this research is that development communication on Tamang Island is still not optimal and is still in the failed category.
Representation of Moral Messages in the Film “KKN di Desa Penari” (Roland Barthes Semiotics Analysis) Sembiring, Dinda Arwilda; Alfikri, Muhammad; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.608

Abstract

A good film is not only used as a medium of entertainment, but must also include education for those who watch the film. In addition, the storyline of the film can convey important information. In the film, of course, there is a moral message that can be used as a lesson after watching the film. The film used as research by researchers is the KKN film in the Dancer Village. The film KKN Di Desa Penari is a film from Indonesia directed by Awi Suryadi and the producer, MD Pictures. This film tells the story of a number of students who carry out KKN activities in a remote village that is still thick with ancestral traditions. Because they broke the rules and committed indecent acts in the village, they must accept the consequences and be held responsible for their actions. This study aims to find and know the moral message packaged by the director in the KKN Di Desa Penari film. This research is a descriptive qualitative research, in which this study will analyze, record, describe and interpret the meaning of the signs and symbols found in the KKN Di Desa Penari film about the meaning of moral messages. The theory used in this study is the semiotic analysis theory of Roland Barthes's model.
Online Business Marketing Communication Strategy for Seblak Nasiracook Products in Attracting Buyer's Interest Siregar, Jaemi Karunnisyah; Alfikri, Muhammad; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.610

Abstract

This study is entitled "Seblak Nasiracook Product Online Business Marketing Communication Strategy in Attracting Buyer Interest". This research uses qualitative research methods with a descriptive approach using integrated marketing communication theory (Integrated Marketing Communication). This study aims to find out about how the marketing communication strategy used by Nasiracook occurs in doing business and online business to attract buyers, the second wants to know more about how marketing communication strategies work. The results in this study are Nasiracook using and utilizing Instagram social media and tik tok in doing marketing, building partnerships with e-commerce in doing marketing for online business, and participating in culinary festivals to do marketing and bring in new buyers.
Analysis of Parents' Interpersonal Communication Patterns to Shape Children's Personalities in Siangkat Village, Dairi Regency Harahap, Annisa Dwi Utari; Alfikri, Muhammad; Naldo, Jufri
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.814

Abstract

This study is entitled Analysis of Interpersonal Communication Patterns of Parents and Children to Shape Children's Personalities in Sidiangkat Village, Dairi Regency. How interpersonal communication patterns of parents and children to shape children's personalities and how different communication patterns of parents to the eldest and youngest children. This study uses a descriptive qualitative approach that aims to understand a phenomenon experienced by the research subject, techniques used in data collection, observation methods, interview methods, and documentation methods. The theories used are analysis theory and social penetration theory. The results of the study can be concluded that parents adhere to the pattern of authorithative interpersonal communication, namely communication that refers to the climate of social relations in the family, the application of rules, parental recognition, giving rewards or punishments or can be called by responding to all children's actions. Communication differences between parents and children unconsciously inevitably occur. In accordance with ethical theory, a person will use different messages depending on the person's perception of the situation and the listener.
DEVELOPMENT POLITICS OF DALIHAN NA TOLU IN THE SOCIAL PERSPECTIVE OF BATAK ANGKOLA PEOPLE Harahap, Suheri; Alfikri, Muhammad
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol. 15 No. 1 (2023): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNE
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v15i1.44462

Abstract

This study aims to describe the development politics of Dalihan Na Tolu in the social perspective of the Angkola Batak indigenous people. Humanist political philosophy in South Tapanuli is very basic to be used as motivation for the younger generation because the beginnings of politics stem from various views on the meaning of power and how life situations are in various countries, as well as the times. This study uses a descriptive qualitative research method. Data collection was carried out by literature study, observation, document analysis, and interviews. The results of the study show that South Tapanulis is an area where the Islamic religion and Angkola culture are very strong with the kinship system "dalihan na tolu". Dalihan Na Tolu's local cultural conception with the view of life of noble ancestors in the social order of living together, working together, shoulder to shoulder, rap tu ginjang (rising to the highest level/peak of success), rap tu toru (failure/falling together -sama), marsipature junglea be (to build their own hometown). Humanist political philosophy in South Tapanuli is very important to be used as motivation for the younger generation, because the beginnings of politics stem from various views on the meaning of power and how the situation of life is in various countries and so is the development of the times. Politics is the way the existing society sees itself in managing its life so that it is better. South Tapanulis is an area that has a very strong Islamic religion and Angkola cultural customs with a kinship system "dalihan na tolu". It is an undeniable fact that the political tradition that has often been practiced so far in seizing power is by relying on the power of capital (hepeng) or in the form of praxis by using the 'dawn attack' strategy (Money politic). It is this kind of democratic character that we will fight against. Can people who have strong religion and customs fight the power of capital? It is time for direct local elections to be able to change the paradigm of people's thinking from capital-oriented to cultural-oriented, towards a strong civilization. This spirit is a challenge for the sons and daughters of South Tapanuli who want to share their views with the conception of a culture of political resistance "marsialap ari" as a conception of local culture with the view of life of noble ancestors in a social order living together, working together, shoulder to shoulder, rap tu ginjang (rising to the highest level/peak of success), rap tu toru (failure/falling together), marsipature junglea be (building each other's hometown).
Peran Influencer Instagram @Adeayulubis Dalam Meningkatkan Brand Awareness UMKM Kuliner Medan Raudhah, Najwa; Alfikri, Muhammad
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 2 (2025): Juni 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i2.5298

Abstract

Penelitian ini bertujuan untuk menganalisis peran influencer dalam meningkatkan brand awareness produk makanan UMKM di Medan melalui platform Instagram, dengan studi kasus akun @adeayulubis. Pendekatan kualitatif digunakan melalui wawancara mendalam dengan pemilik usaha Seblak Mang Ipin dan analisis konten promosi di media sosial. Hasil penelitian menunjukkan bahwa kolaborasi dengan influencer mampu meningkatkan visibilitas dan pengenalan merek secara signifikan. Strategi komunikasi yang digunakan bersifat kasual, autentik, dan dekat dengan keseharian audiens, khususnya kalangan muda. Teknik soft selling dengan visual menarik, storytelling personal, serta call to action tidak langsung terbukti efektif dalam mendorong interaksi dan pembelian. Temuan ini selaras dengan model AISAS (Attention, Interest, Search, Action, Share) dalam perilaku konsumen digital. Studi ini menegaskan bahwa micro-influencer dengan pendekatan emosional dan gaya naratif personal memiliki pengaruh kuat terhadap promosi UMKM. Kebaruan penelitian terletak pada pembuktian empiris efektivitas kolaborasi antara pelaku UMKM lokal dan influencer media sosial. Hasil temuan diharapkan menjadi rujukan strategis bagi pelaku UMKM dalam mengembangkan pemasaran digital yang kolaboratif dan relevan dengan karakteristik konsumen digital masa kini. bertujuan untuk menganalisis peran influencer dalam meningkatkan brand awareness produk makanan
Pola Narasi Moderasi Beragama dalam Pemberitaan di Bidang Jurnalistik (Analisis Pemberitaan di Media Pers Sumatera Utara) Zuhriah, Zuhriah; Saragih, M. Yoserijal; Alfikri, Muhammad; Zalukhu, Bintang; Sintia, Dina Ika
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.227-233

Abstract

Artikel ini bertujuan untuk melihat pemberitaan di bidang jurnalistik pada media-media pers yang ada di Sumatera Utara. Sebagai wilayah yang multikultural, Sumatera Utara memerlukan moderasi beragama untuk menjaga kehidupan yang damai dan toleran di provinsi ini. Penelitian ini merupakan studi analisis dengan teknik pengumpulan data berupa studi kepustakaan (library research). Sumber data berasal dari media-media cetak maupun online yang ada di Sumatera Utara, yaitu: padangkita.co (online), Surat Kabar Waspada, rri.co.id (online), waspada online Medan, Kompas.com regional Sumatera Utara, Tribun News medan, Mimbar Umum, mimbarakyat.co, dan Sumutpos.co. Hasil penelitian menunjukkan bahwa; (1) media-media pers yang ada di Sumatera Utara banyak yang memberitakan tentang moderasi beragama; (2) pola pemberitaan media pers yang ada di Sumatera Utara terkait dengan berita moderasi beragama dilakukan secara pasif dan intens; (3) masyarakat juga dilibatkan di dalam kampanye dan berita tentang moderasi beragama, baik sebagai objek berita ataupun narasumber berita.
Co-Authors Abdul Rasyid Aisyah, Trisnina Luthfi ANNISAH KURNIATI Ashikin, Putri BR Ginting, Asih Permata Bunda Fadillah Sabri Faisal Riza, Faisal Fatra Deni, Indira Fauzan, Rahil Harahap, Annisa Dwi Utari Harahap, Galang Rivaldy Harahap, Mardian Idris Harahap, Muhammad Yasim Harahap, Suheri Hasibuan, Apri Gunawan Jufri Naldo Kamal, Aulia Latif Pratama, Mhd. Lubis, Robiatul Adawiyah Mahendra, Bayu Ihza Marpaung, Fitriani Muary, Rholand Muchtar, Muhizar Muhammad Faishal Nani Mulyati Nasution, Ahmad Habib Nurwijayanti Pane, Haqikah Safna Putri Raudhah, Najwa Ridha, Zaifatur Ritonga, Muhammad Husni Saragih, M. Yoserijal Sembiring, Dinda Arwilda Sintia, Dina Ika Siregar, Jaemi Karunnisyah Stepani, Riri Syarifuddin, Mhd Widianto, Arif Zalukhu, Bintang Zuhriah Zuhriah, Zuhriah