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Instagram as a Social Service Information Media: Analysis of Islamic Digital Communication in the Public Relations of the Medan City Social Service Ministry Aulia, Tadzkiya; Ritonga, Elfi Yanti
Journal of Islamic Communication Studies Vol. 4 No. 2 (2026): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2026.4.2.233-248

Abstract

The use of social media has transformed public communication by enabling government institutions to disseminate information more quickly, visually, and interactively. This study examines the use of Instagram @bahagia_medan as a social service information medium and analyzes the implementation of Islamic digital communication principles by the Public Relations unit of the Ministry of Social Affairs in Medan. This study employed a qualitative descriptive-interpretive approach. Data were collected through observation of 30 Instagram posts published between September 25, 2025, and March 15, 2026, in-depth interviews with public relations officers, Instagram administrators, and content management staff, as well as documentation. The data were analyzed using the interactive model of Miles, Huberman, and SaldaƱa through data condensation, data display, and conclusion drawing. The findings show that Instagram is managed collaboratively and functions as a gateway communication medium for disseminating information on social programs, social assistance, and services for vulnerable groups. Content is predominantly presented as activity documentation and informational posts, while practical information on service procedures, requirements, complaints mechanisms, and access pathways remains limited. The management of content reflects the values of tabayyun, shiddiq, amanah, qaulan sadidan, and qaulan layyinan through verification, factual messages, accountability, and polite language. However, low audience engagement, limited interactive content, human resource constraints, algorithmic changes, and unequal digital access remain major challenges. The study concludes that Instagram should be strengthened as an inclusive, responsive, and ethically grounded supporting medium for social services through more accessible, interactive, and audience-oriented content.
Communicating Eco-Islam: From Religious Values to Environmental Practices in a Disaster-Affected Community Azwar, Muhammad; Sikumbang, Ahmad Tamrin; Ritonga, Elfi Yanti
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 2 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v9i2.10497

Abstract

The growing frequency of environmental disasters and ecological degradation highlights the need for environmental approaches that integrate ecological responsibility with religious and ethical values. Previous studies have extensively examined tauhid (divine oneness), khalifah (stewardship), and mizan (balance) as normative foundations of Islamic environmental ethics. However, limited empirical research has examined how these established ecological values are communicated, interpreted, and connected to environmental practices within disaster-affected communities. Addressing this gap, this study examines how Islamic communication mediates the connection between Islamic ecological values and community environmental practices in Aceh Tamiang, Aceh. Using a qualitative field research design, data were collected through semi-structured interviews, observation, and documentation involving two purposively selected informants: Nasrullah Abdul Rahim, a humanitarian and environmental activist, and Naad Darul, a community member affected by floods and landslides. Data were analyzed thematically and validated through source and technique triangulation. The findings indicate that Islamic communication functions as a meaning-making mechanism through which tauhid, khalifah, and mizan are connected to community experiences of environmental disasters and ecological responsibility. Communication principles of tabligh (conveying the message), hikmah (wisdom), and uswah hasanah (exemplary conduct) facilitate this process through humanitarian activities, environmental initiatives, education, and community engagement. However, the findings also reveal that increased ecological awareness does not automatically translate into sustained environmental practices, as behavioral responses remain influenced by social conditions, economic circumstances, available facilities, and community support. This study contributes empirically to Islamic and environmental communication scholarship by demonstrating how religious ecological values are communicated and interpreted within a disaster-affected community, positioning Islamic communication as a bridge between religious meaning, ecological awareness, and environmental engagement rather than as a direct determinant of behavioral change.