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All Journal Hikmah : Journal of Islamic Studies Madania: Jurnal Ilmu-Ilmu Keislaman JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Al-Izzah: Jurnal Hasil-Hasil Penelitian Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Amalee: Indonesian Journal of Community Research & Engagement Al-Mubin: Islamic Scientific Journal Jurnal Ilmiah Al-Hadi Journal La Sociale El-Mujtama: Jurnal Pengabdian Masyarakat YASIN: Jurnal Pendidikan dan Sosial Budaya ANWARUL: Jurnal Pendidikan dan Dakwah Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Journal of Islamic Communication Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Ritonga, Elfi Yanti
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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COMMUNICATION AND MANAGEMENT STRATEGIES IN FUNDRAISING FUNDS AT SAHABAT YATIM MEDAN BRANCH Hajar, Siti; Ritonga, Elfi Yanti
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v8i2.1973

Abstract

Every organizational institution needs a communication strategy to attract public attention. On the management side, the institution implements a program planning system based on religious moments, transparent financial reporting, annual audits by BPK and sharia audits, as well as a trust-based donor relations system and direct involvement. This study aims to analyze communication and management strategies in the fundraising process at Sahabat Yatim Medan Branch, a social institution that focuses on the empowerment of orphans and poor people. Using a descriptive qualitative approach, data was collected through observation, in-depth interviews, and documentation studies. The results of the study show that the strategies used by this institution are based on storytelling strategies, social education, and optimization of social media such as Instagram, WhatsApp, and TikTok to reach young donors and families. The main obstacle faced is maintaining public trust amid increasing saturation of social campaigns and embezzlement scandals by other philanthropic institutions. This study concludes that the synergy between empathetic communication strategies and professional management is the key to sustainable fundraising success. These findings can serve as a model of practice for other social institutions in building public trust and improving fundraising effectiveness
Strategi Komunikasi Baznas Kabupaten Batu Bara dalam Program Pinjaman Modal Kelompok Tani di Desa Sumber Tani Kecamatan Datuk Tanah Datar Karib, Abdur Rauf; Samosir, Hasrat Efendi; Ritonga, Elfi Yanti
YASIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i5.1588

Abstract

The general objective of this research was to seek and discover the communication strategy of BAZNAS for Batu Bara Regency in carrying out agricultural productive loan programs. The specific objective of this study was to see how the efforts or efforts were made by BAZNAS of Batu Bara Regency in introducing a productive agricultural loan program to farmer groups in Sumber Tani Village, Datuk Tanah Datar District; obstacles that occur in the implementation of the program; and the benefits felt by the community while participating in the agricultural productive loan program from BAZNAS. This study uses a qualitative approach with the aim of obtaining an in-depth description of the data. The research results obtained showed that in the process of implementing the agricultural productive loan program: (1) The planning that was built by BAZNAS of Batu Bara Regency to run the program used a personal approach to someone who was considered to have influence in farmer groups. In addition, BAZNAS also conducts socialization activities which are carried out simultaneously with the distribution of zakat from the farmers' harvest to farmer groups. (2) The obstacles experienced by BAZNAS of Batu Bara Regency in implementing the program are seen from two perspectives. First, the process of providing assistance and returning assistance to BAZNAS has never experienced any problems. Second, in the program introduction process, farmers still have doubts about participating in making loans. (3) The benefit felt by the community from the implementation of the program is that farmers have institutions that can provide interest-free loans so that farmers' crops can be sold to any party.
Urgensi Public Relation dalam Membangun Citra Yayasan Nurhayati Bersama pada Masyarakat Tembung Azzani, Icha Fahira; Khatibah, Khatibah; Ritonga, Elfi Yanti
YASIN Vol 3 No 6 (2023): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i6.1628

Abstract

In general, this thesis research aims to find out about how the Nurhayati Bersama Foundation builds its image without the role of public relations. This study uses a type of qualitative research with a descriptive approach. The data sources used in this study are secondary data sources and primary data sources obtained from observations, interviews, and documentation which will later be compiled and described in manuscript form. The results showed that (1) the process of building the image of the Nurhayati Bersama Foundation was carried out in several ways, namely promotion through distributing brochures, parades, learning recreation, improving the quality of education, improving physical and non-physical conditions, and establishing friendship with the community. (2) The media used in building the image are social media such as Instagram and WhatsApp which are used to post activities from the Nurhayati Bersama Foundation in the form of videos or pictures, then through print media such as brochures and banners. However, the methods used to build the image of the Nurhayati Bersama Foundation to the people of Medan Tembung did not go well because they encountered several obstacles. (3) the obstacle for the Nurhayati Bersama Foundation in building its image in society is the absence of a public relations role that assists the Nurhayati Bersama Foundation in building its image in society and the location of the school which is in an alley.
Instagram as a Social Service Information Media: Analysis of Islamic Digital Communication in the Public Relations of the Medan City Social Service Ministry Aulia, Tadzkiya; Ritonga, Elfi Yanti
Journal of Islamic Communication Studies Vol. 4 No. 2 (2026): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2026.4.2.233-248

Abstract

The use of social media has transformed public communication by enabling government institutions to disseminate information more quickly, visually, and interactively. This study examines the use of Instagram @bahagia_medan as a social service information medium and analyzes the implementation of Islamic digital communication principles by the Public Relations unit of the Ministry of Social Affairs in Medan. This study employed a qualitative descriptive-interpretive approach. Data were collected through observation of 30 Instagram posts published between September 25, 2025, and March 15, 2026, in-depth interviews with public relations officers, Instagram administrators, and content management staff, as well as documentation. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña through data condensation, data display, and conclusion drawing. The findings show that Instagram is managed collaboratively and functions as a gateway communication medium for disseminating information on social programs, social assistance, and services for vulnerable groups. Content is predominantly presented as activity documentation and informational posts, while practical information on service procedures, requirements, complaints mechanisms, and access pathways remains limited. The management of content reflects the values of tabayyun, shiddiq, amanah, qaulan sadidan, and qaulan layyinan through verification, factual messages, accountability, and polite language. However, low audience engagement, limited interactive content, human resource constraints, algorithmic changes, and unequal digital access remain major challenges. The study concludes that Instagram should be strengthened as an inclusive, responsive, and ethically grounded supporting medium for social services through more accessible, interactive, and audience-oriented content.
Co-Authors Aulia, Fadlan Aulia, Tadzkiya Azzani, Icha Fahira Br Simbolon, Aznila Capah, Muhammad Yarham Syahputra Fadilah, Nurhikmah Fajar, Khairul Habibi, Muhammad Abdillah Hajar, Rizki Hutajulu, Fardha Faradhisa Karib, Abdur Rauf Khatibah Khatibah Kholilah, Ummi Lubis, Alifah Alwani Lubis, Maryam Khodimatullah M. Saripuddin Maisaro, Najiyah Maulana, Alphy Shahri Muhammad Walid Muktarrudin, Muktarrudin Nabila, Frisca Risma, Ade rubino, rubino Samosir, Hasrat Efendi Saputri, Ika Gita Simamora, Irma Yusriani Siregar, Susilawati Siti Hajar