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All Journal IKRA-ITH ABDIMAS Tematik : Jurnal Teknologi Informasi Komunikasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Komversal: Jurnal Komunikasi Universal Jurnal Kewarganegaraan Journal of Economics, Management, Business And Accounting (JEMBA) Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Andina Dwijayanti
Politeknik LP3I
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : IKRA-ITH ABDIMAS

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Transformasi Bisnis UMKM Sanfresh Melalui Digitalisasi Bisnis Pasca Covid 19 Budi Harto; Teti Sumarni; Andina Dwijayanti; Rita Komalasari; Santi Widyawati
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2399

Abstract

Sanfresh is a small and medium business in the Cicalengka district that is still lagging behind in thelatest business technology, all of their marketing activities and financial recording processes for businessesstill rely on manual processes. The purpose of this community service is to help Sanfresh MSMEs becomean MSMEs that have better marketing tools and activities that can help sales, another goal is also Sanfreshhas digital-based financial records that can make it easier to analyze sales. The method used in this communityservice is survey, interview, giving material and practicum. The results of dedication to Sanfresh includecreating a more representative company logo, product catalogues and attractive product photos, registeringSanfresh on the Shopee platform, GoMart, to making a website to make marketing activities easier, anddigital-based financial reports.
Efektivitas Penggunaan Media Sosial Sebagai Sarana Promosi dan Pemasaran pada UMKM Sablon Anggi Screen di Era Digital Andina Dwijayanti; Rita Komalasari; Budi Harto; Puji Pramesti; M. Wildan Alfaridzi
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2408

Abstract

This study aims to find out how the use of social media as a means of promotion and marketing forMSMEs Anggi Screen in developing their business in this digital era, which we know where the developmentof digital technology today has provided many conveniences in human life, without exception in shaping theeffectiveness of social media in encouraging promotion and marketing. Promotion and Marketing in sausagemedia usually use online platforms that are often used by the world community. The online platforms used byAnggi screen in its marketing and promotion are Instagram, Whatsapp Business, Youtube, TikTok and marketplaces (lazada, tokopedia, shoope, bukalapak. The research methodology used is a qualitative descriptor tomake descriptions and descriptions systematically, factually and accurately regarding facts and therelationships between their phenomena. With all efforts carried out, it is hoped that it can make promotionand marketing more effective in the use of social media carried out by MSMEs anggi screen, so that inpromotion and marketing it is more cost-effective and can increase sales of MSMEs anggi screen
Co-Authors Arief Yanto Rukmana Arjuna Rizaldi Budi Harto Budi Harto Budi Harto Budi Harto Delia Azzahra, Rushal Dewi Reniawati Dewi Reniawaty Ernawati Hana Rengganawati Harnavela Sofyan Hendy Tannady Hernawati Herru Soerjono Irawan, Iwan Carialy Irmawati, Indah iswanto Joko Ariawan Juliawati, Poniah Khadeeja Komalasari, Rita Lina Parlina M. Wildan Alfaridzi Magdalena Magdalena Muhammad iffan Novianti Indah Putri Nurdiani, Tanti Widia Nurmansyah, Andry Octaviani , Rini Panji Pramuditha Pramesti, Puji Prima Vandayani Puji Pramesti Rani Rantika Rita Komalasari Rita Komalasari Rudi Kurniawan Santi Widyawati Sofyan, Harnavela Sriharyati, Santy Suhendar, Asep Dadan Sulistianingsih Sumarni, Teti Sumiarsih, Mia Supriyadi, Tatang Yohanes Totok Suyoto Yuyun Taufik Zen Munawar