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All Journal Inspiratif Pendidikan Ngayah: Majalah Aplikasi IPTEKS IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Al Ishlah Jurnal Pendidikan English and Literature Journal Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya SASDAYA: Gadjah Mada Journal of Humanities ELS Journal On Interdisciplinary Studies in Humanities Lire journal (journal of linguistics and literature Proceedings of ISELT FBS Universitas Negeri Padang International Journal of Humanities and Innovation (IJHI) SASDAYA: Gadjah Mada Journal of Humanities ASHLITION JOURNAL: Ash-Shahabah English Literature, Linguistics & Education ISOLEK: Jurnal Pendidikan, Pengajaran, Bahasa, dan Sastra AJCD VERBA: Journal of English Language Issues, Trends and Studies GLENS: Global English Insights Journal
Rijal, A. Samsu
Sastra Inggris, Universitas Islam Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Rhetorical Model of Selling Skintific Cosmetic Products Posted on TikTok Rai Sahdai Suli; Warsidi Warsidi; Andi Samsu Rijal; Alfiandy Kamal
ASHLITION : Ash-Shahabah English Literature, Linguistics, & Education Vol. 3 No. 2 (2025): July - December
Publisher : English Literature Studi Program Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ashlition.v3i2.1707

Abstract

This study aims to examine the rhetorical model used in the promotion of Skintific beauty products on the TikTok platform. Employing a qualitative approach and a top-down method, this research analyzes 20 TikTok videos promoting Skintific products based on content relevance, view count, user engagement, and video duration. The analysis focuses on the rhetorical strategies and persuasive structures used to attract interest and increase consumer purchase intention. The results indicate that the appropriate use of a rhetorical model in promotional content on TikTok can enhance the appeal of Skintific products to consumers and influence their purchasing decisions. These findings provide important insights for marketing practitioners in designing effective communication strategies on social media. Keywords: Beauty product promotion, Persuasive strategies, Rhetorical model, Skintific, Social media marketing, TikTok
An Exploration of Power Reflected in BTS “Love Myself” Campaign Nur Aisyah; Andi Samsu Rijal; Dahniar Dahniar
ASHLITION : Ash-Shahabah English Literature, Linguistics, & Education Vol. 3 No. 2 (2025): July - December
Publisher : English Literature Studi Program Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ashlition.v3i2.2129

Abstract

This study examined how power is reflected in BTS’s Love Myself campaign, which have had significant emotional and social impact, especially among their fans, ARMY. Using Norman Fairclough’s three-dimensional model of discourse analysis, this study analyzed how RM’s speech at the UN in 2018 constructed power relations. The data set consists of six selected excerpts from the speech, supported by news articles and selected screenshots of fans’ social media posts. Findings showed that the data demonstrated different forms of horizontal power between BTS and audience: one symbolic, one persuasive, two normative, and the other two were a combination of all three. The active participation of ARMY further strengthens the campaign in the digital space. The results also showed that the campaign helped shift shame-oriented cultural norms toward a more open and accepting environment regarding insecurity, self-worth, and mental health.
The Rhetorical Structure of the Climax Plot in Ayat-Ayat Cinta by Habiburrahman El Shirazy (2004) Nurfadilah; Andi Samsu Rijal; Warsidi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7926

Abstract

This research examined the rhetorical structure of the climax plot in the novel Ayat-Ayat Cinta by Habiburrahman El Shirazy (2004). This study employed a qualitative design, utilizing Swales' (1990) move analysis method to identify moves and strategies in the climax chapters, and supported the analysis with narrative plot mapping. The results showed that the climax plot was dominated by rhetorical moves that highlighted narrative shifts through tension, provided character struggles, highlighted character emotions, and built a dramatic atmosphere that served to strengthen the ideological and persuasive dimensions of the narrative. In addition, a length analysis of the climax revealed that measuring it through the number of chapters, pages, paragraphs, and dialogues effectively reflected the dramatic effect and maximized the communicative impact on readers. These findings indicate that rhetorical structure influences the persuasive power of the climax in conveying moral, cultural, and religious values. This study provides insight into how narrative design contributes to the creation of meaning in Indonesian popular literature.
Co-Authors Alfiandy Kamal Andi Asdar Andi Muhammad Irawan Andi Muhammad Irawan, Andi Muhammad Arif Hukmi Dahniar Dahniar Eka Apriani Halim, Nur Muthmainnah Hayatul Cholsy Herman Nursaman Khalik, Fihris Marasno, Risal Muhammad Taufik Muhammad Taufik Nur Aisyah Nur Rifda Dzhalzhabillah Nurfadilah Nursaman, Herman Putri, Andi Mega Januarti Qawaid, Farhanah Adhiyanih Rai Sahdai Suli Reski Hanisa Rizka Indahyanti Suhandano Suhandano Suhandano Suhandano Sulviana Sulviana Tania Booy Ullandari, Nurul Amaliyah Warsidi Yusuf, Marwah Juwita