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All Journal Jurnal InterAct Jurnal Pendidikan Bahasa Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunikasiana: Journal of Communication Studies International Journal of Environmental, Sustainability, and Social Science Jurnal Industri Pariwisata International Journal of Social Science Jurnal Ilmu Komunikasi Jobmark: Journal of Branding and Marketing Communication Journal of Mandalika Literature Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Baileo: Jurnal Sosial Humaniora The Eastasouth Journal of Social Science and Humanities Jurnal Komunikasi Indonesia Mahardika Adiwidia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Alifahmi, Hifni
Universitas Sahid Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Strategi PR Digital Weverse dan Youtube terhadap Loyalitas Penggemar BTS di Indonesia Sari, Sandra Buana; Alifahmi, Hifni
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 15 No 1 (2026): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v15i1.9991

Abstract

Penelitian ini menganalisis pengaruh strategi Public Relations (PR) digital melalui platform Weverse dan YouTube terhadap citra dan loyalitas penggemar BTS di Indonesia selama masa wajib militer anggota grup (Desember 2022–Juni 2025). Tujuan penelitian ini adalah untuk mengevaluasi efektivitas strategi komunikasi digital multiplatform dalam membentuk persepsi positif terhadap citra BTS serta mempertahankan loyalitas penggemar ketika interaksi fisik terbatas. Penelitian menggunakan pendekatan kuantitatif melalui survei daring terhadap 408 anggota komunitas ARMY Indonesia yang dipilih secara purposif. Data dianalisis menggunakan regresi linier berganda dan analisis jalur (path analysis) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa strategi PR digital melalui Weverse dan YouTube berpengaruh signifikan terhadap pembentukan citra BTS, dan citra terbukti menjadi mediator yang kuat dalam meningkatkan loyalitas penggemar. Pengaruh tidak langsung melalui citra lebih besar dibandingkan pengaruh langsung kedua platform. Temuan ini menegaskan peran strategis citra artis sebagai mekanisme kunci dalam mempertahankan keterikatan emosional dan loyalitas penggemar, serta memberikan kontribusi teoretis bagi pengembangan kajian PR digital berbasis komunitas dan kontribusi praktis bagi manajemen artis dalam merancang strategi komunikasi selama masa krisis atau hiatus.
STRATEGI DESTINATION BRANDING EKOWISATA BAHARI BERKELANJUTAN: STUDI KASUS PULAU PRAMUKA Hifni Alifahmi; Ridzki R. Sigit
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.328

Abstract

Sektor pariwisata memainkan peran penting di Jakarta, salah satunya keberadaan Pulau Pramuka di Kabupaten Kepulauan Seribu yang memiliki posisi strategis sebagai destinasi wisata untuk mewujudkan Visi Jakarta sebagai kota global. Pulau Pramuka merupakan destinasi ekowisata bahari yang berkembang pesat di utara Jakarta. Kedekatannya dengan daratan Jakarta, ketersediaan transportasi laut reguler, serta beragam pilihan akomodasi menjadikannya menarik bagi wisatawan. Penelitian terdiri dari tujuh komponen yang mencakup penjabaran visi, pemetaan pemangku kepentingan, portfolio produk, pendekatan positioning (diferensiasi), komunikasi pemasaran, khalayak sasaran, hingga dampak kepada kepuasan pelanggan yang berujung pada kesuksesan destination brand equity. Penelitian ini mengunakan pendekatan kualitatif, pengumpulan data melalui data sekunder, wawancara mendalam dengan beberapa penyelam (divers) serta observasi langsung di lapangan dengan strategi penelitian studi kasus. Hasil penelitian menunjukkan bahwa ekowisata dan wisata bahari di Pulau Pramuka memiliki elemen diferensiasi dalam brand positioning yang kuat, berupa ekowisata bahari terutama diving, snorkling, fishing, daya tarik wisata alam pesisir seperti konservasi mangrove dan penyu, didukung keramahan masyarakat setempat. Dari segi unique selling proposition (USP), Pulau Pramuka unggul sebagai pusat konservasi laut, destinasi edukasi lingkungan. Pengembangan ke depan, perlu rancangan strategi destination branding berkelanjutan untuk memastikan manfaat ekonomi yang diperoleh masyarakat lokal sejalan dengan upaya pelestarian lingkungan.
SYMBOLIC CONVERGENCE OF RESTORATION AND FANTASY THEMES IN STRENGTHENING THE NASDEM PARTY’S BRAND IDENTITY Niko Yehezkiel; Mirza Ronda; Hifni Alifahmi
International Journal of Social Science Vol. 5 No. 5 (2026): February 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i5.12403

Abstract

The National Democratic Party (NasDem) emerged by promoting the “Restoration of Indonesia” movement, an idea intended to revive the spirit of nationalism as envisioned in the 1945 Proclamation of Independence. The slogan “Restoration of Indonesia” distinguishes NasDem from other political parties; however, more than a decade later, tangible improvements in national and political conditions remain limited. The restoration concept has not been fully institutionalized within the party’s internal structure, creating a gap between political discourse and practical implementation. This study examines how NasDem’s symbolic cues communicate the idea of restoration, the fantasy themes that emerge in this communication, and how symbolic convergence occurs between party elites and constituents. It also analyzes the extent to which a communication model based on symbolic convergence and fantasy themes strengthens party brand identity. Grounded in Symbolic Convergence Theory (SCT) and Fantasy Theme Analysis (FTA) developed by Ernest G. Bormann, and reinforced by Kevin Lane Keller’s branding theory, this research adopts a post-positivist paradigm with a qualitative explanatory approach. Data were collected through online literature review, observation, expert interviews, and focus group discussions. The findings show that fantasy themes and symbolic cues are strategically used to communicate the “Restoration of Indonesia” narrative. Symbolic convergence occurs through restorative communication mechanisms aimed at building shared understanding between party elites and constituents. This communication model contributes significantly to strengthening brand identity. However, the study also reveals that inconsistencies between fantasy narratives and internal political practices may undermine the credibility and sustainability of the party’s brand identity
Model Perencanaan Kehumasan Pemerintah: Pendekatan Analytical Hierarchy Process (AHP) pada BPK Perwakilan Provinsi Maluku Utara Roni Wijaya; Hifni Alifahmi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5477

Abstract

Effective public relations planning is a critical need for government agencies in building a positive public image and reputation. This study aims to develop a public relations communication planning model using the Analytical Hierarchy Process (AHP) and Interpretive Structural Modeling (ISM) approaches for the Public Relations Division of the Audit Board of the Republic of Indonesia (BPK), North Maluku Provincial Representative Office. A qualitative approach was employed, grounded in a post-positivist paradigm. The results reveal that the key factors to consider in communication planning include the quality and relevance of news content to public interest (0.3723), coordination between internal units (0.2257), and the volume and diversity of news coverage (0.1775). Priority message themes include audit planning activities and the submission of audit reports. The most effective communication channels are the official website, followed by mass media and digital platforms such as YouTube and Facebook. Additionally, the reputation index of BPK North Maluku for the 2019–2024 period was 0.52, categorized as "very good." These findings can serve as a strategic reference for developing structured public relations planning models across other government institutions.
Destination Brand Storytelling Strategy: Narrative Analysis of the @dewitinalah Tourism Village Instagram Account in Kulon Progo Regency Maryami, Maryami; Alifahmi, Hifni
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.911

Abstract

The development of social media has changed the communication strategy of tourist destinations, from an informative promotional approach to a digital narrative that builds the meaning and identity of the destination. Instagram no longer functions solely as a visual promotional medium, but rather as a digital storytelling space that shapes tourist perceptions and experiences. This study aims to analyze the Destination Brand Storytelling strategy of Tinalah Tourism Village through the Instagram content of @dewitinalah and examine the agreement in building Destination Branding based on nature, culture, and history. This study uses a qualitative approach with a narrative analysis method. The object of the study is the Instagram content of @dewitinalah for the period 2024–2025 which includes six selected posts based on thematic purposive sampling, namely the themes of nature, culture, and history. The research data is strengthened through semi-structured interviews with two key informants, namely the Manager of Tinalah Tourism Village and the Admin of Instagram @dewitinalah. The framework analysis integrates Walter Fisher's Narrative Paradigm through the concepts of Narrative Coherence and Narrative Fidelity, Zimand-Sheiner's Four Dimensions of Brand Storytelling, and Balakrishnan's Destination Branding strategy. The results of this study indicate that the Instagram content of @dewitinalah creates a relatively coherent digital storytelling that aligns with socio-cultural realities and practices of village tourism management. The themes of nature and culture display strong narrative consistency, while the historical theme enriches the destination's identity through historical dimensions and collective memory. The digital storytelling not only supports destination promotion but also plays a strategic role in shaping the image and identity of Tinalah Tourism Village. This study concludes that Destination Brand Storytelling through Instagram is an effective communication strategy for developing community-based village tourism and contributes to strengthening the identity and passion of the destination brand.
Co-Authors Andaryani, Caecilia Vita Ardoyo, Novalia Agung Wardjito Beatus Mario Sodede Edward Enrieco Fajar Muharam Fauzy, Shanty Dewi Febby Amelia Trisakti Febby Amelia Trisakti Hanafi, Des Hidayah, Wulan Rakhmatul Iin Soraya, Iin Kholil Kholil Lena, Pratika Martha Liandri, Anisa Kadriah Sabanur Lusianawati, Hayu Maryami, Maryami Moses Frans Romual Silitonga Napitupulu, Frengki Niko Yehezkiel PUJI LESTARI Putri, Tamara Rahtika Diana Ridzki R. Sigit Ronda, Andi Mirza Ronda, Mirza Roni Wijaya Saputri, Wulan Feriana Sari, Sandra Buana Sinaga, Hendriko Daulat Subroto, Andri Sunarto Sunarto Trisakti, Febby Amelia