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All Journal Jurnal InterAct Jurnal Pendidikan Bahasa Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunikasiana: Journal of Communication Studies International Journal of Environmental, Sustainability, and Social Science Jurnal Industri Pariwisata Jobmark: Journal of Branding and Marketing Communication Journal of Mandalika Literature Baileo: Jurnal Sosial Humaniora The Eastasouth Journal of Social Science and Humanities Jurnal Komunikasi Indonesia Mahardika Adiwidia
Alifahmi, Hifni
Universitas Sahid Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Korporasi pada Tahapan Perubahan dalam Transformasi Digital di Petronas Aramco Hidayah, Wulan Rakhmatul; Alifahmi, Hifni
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1065

Abstract

In line with the advancement of the digital era, Petronas Aramco is committed to building changes in the field of digital technology because transformation changes the way employees communicate and interact during the production and distribution process. The company also has a strategy to achieve its goals and corporate communication plays a role in the company's growth and progress. Researchers use the post positivism paradigm. Researchers used qualitative descriptive methods and purposive sampling technique. Research object at Petronas Aramco. The unit of analysis in this research is the Petronas Aramco department. Data collection methods use interviews and observations as well as literature studies such as references from books, the internet, articles and scientific journals. The aim of this research is to determine the corporate communication strategy and the eight stages of the change concept at Petronas Aramco in optimizing digital transformation efforts and to understand the digital operating model. The results of this research are that behind the digital transformation that has become the company's culture, this is due to the existence of a corporate communication strategy in building change.
Representasi Intertekstualitas Peran Sosial Perempuan dalam Siger pada Masyarakat Lampung Putri, Tamara; Napitupulu, Frengki; Alifahmi, Hifni; Hanafi, Des
Jurnal Pendidikan Bahasa Vol. 13 No. 2 (2024): Jurnal Pendidikan Bahasa
Publisher : IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/bahasa.v13i2.8528

Abstract

Persoalan mengenai perempuan tak pernah ada habisnya untuk dibahas. Perempuan kerap menjadi inspirasi para pencinta seni dan budaya untuk membuat artefak atau peninggalan sejarah yang menggunakan simbol perempuan. Salah satunya ialah Siger, yang merupakan simbol dari provinsi Lampung. Berbentuk mahkota yang digunakan oleh perempuan Lampung. Perempuan memiliki peran besar untuk mempertahankan kebudayaan dengan beberapa proses yang memiliki manfaat. Penelitian ini menggunakan teori Intertekstualitas dari Julia Kristeva. Metode penelitian yang digunakan ialah pendekatan kualitatif dengan analisis semiotika dari Umberto Eco. Tujuan dari penelitian ini ialah untuk menganalisis representasi peran sosial perempuan dalam Siger dan untuk menganalisis intertekstualitasnya. Hasil penelitian ini mengungkapkan bahwa makna dan lekuk yang tergambar pada Siger menjadi simbol perempuan sejak zaman Hindu-Animisme hingga saat ini. Sehingga penelitian ini bisa menjadi meaning novelty dengan mengkonstruksikan provinsi Lampung sebagai City of Women atau Kota Perempuan.
Bridging Public Trust and Banking Behavior: Local Government Leaders as Key Opinion Leaders in Regional Bank Marketing Strategies Fauzy, Shanty Dewi; Kholil, Kholil; Lestari, Puji; Alifahmi, Hifni
Baileo: Jurnal Sosial Humaniora Vol 3 No 1 (2025): September 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol3iss1pp240-257

Abstract

This study examines the role of local governments as Key Opinion Leaders (KOLs) in the marketing communication strategies of PT. Bank Nagari, a Regional Development Bank (RDB) in West Sumatra. The research problem addresses the low saving intention of the public amid intense national banking competition, the dominance of digital banks, and limited financial literacy. Using a qualitative expertise-based research design, data were collected through semi-structured in-depth interviews with local government officials, Bank Nagari executives, and academics, complemented by secondary sources from financial authorities and statistical agencies. Data were analyzed using Creswell’s six-step approach supported by MaxQDA, with validity ensured through source triangulation. Findings indicate that local governments effectively function as KOLs, enhancing Bank Nagari’s image, credibility, and public trust. The personal credibility of regional leaders significantly influences saving intention, though its effectiveness remains limited by narrow segmentation and underutilized digital marketing. Cross-actor collaboration—including local governments, media, community groups, and academics—strengthens brand image and broadens audience reach. Theoretically, the study proposes an Integrated Marketing Communication (IMC) model that integrates the Two-Step Flow Theory, Heart Communication Theory, and the VisCAP Model. Its novelty lies in shifting the KOL focus from celebrities or digital influencers to government actors, highlighting the transfer of public trust into productive economic behavior. Practically, the study recommends strengthening local value-based campaigns, digital engagement, and market expansion to reinforce regional banking competitiveness.
Stakeholder Communication Strategy Based on Relational Dialectics PT. Daya Mas Geopatra Pangrango Sinaga, Hendriko Daulat; Lusianawati, Hayu; Alifahmi, Hifni
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.703

Abstract

This research examines the communication strategies implemented by PT DMGP in dealing with community rejection of their geothermal project on Mount Pangrango using a relational dialectic theory approach. The constructivist paradigm is used to understand that PT DMGP builds shared perceptions and understanding through dynamic interactions with stakeholders. This study uses qualitative methods with in-depth interviews with key stakeholders, including company representatives, local government, police, military and community. Analysis of PT DMGP's corporate communications (corcom) shows that their strategy consists of elements of contradiction, movement, totality and praxis which have proven effective in creating constructive dialogue. Contradictory strategy in the form of an information strategy that successfully manages the tension between transparency (openness) and the protection of sensitive information (closedness) by providing information through online portals, periodic reports and open dialogue forums. The strategic movement, in the form of a persuasive strategy, balances predictable information (predictability) and interesting new information (novelty) through regular meetings, thereby increasing community understanding and support for the project. Stakeholder mapping is also used to identify the needs and roles of each stakeholder, so that communication strategies can be adjusted to their expectations. The strategy of totality and praxis, through dialogue strategies, maintains certainty and brings uncertainty closer by involving a neutral third party for mediation, ensuring fair and transparent communication. The research results show that this communication strategy strengthens relationships between companies and communities and creates a solid foundation for the success of geothermal projects
Cross-Cultural Communication Strategy of Kristal Hotel Management in Adapting to the Cultural Shock of Expatriates as Customers of Satu Lagi Bar Lena, Pratika Martha; Alifahmi, Hifni
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.775

Abstract

The aim of this research is to analyze the cross-cultural communication strategy employed by the Hotel Kristal Jakarta management in managing the cultural shock phenomenon among regular expatriate customers of Satu Lagi Bar. Employing a qualitative descriptive approach, data were collected using in-depth interviews, observation, and documentation from expatriates, hotel staff, and hotel management representatives. The study employs Edward T. Hall's High-Context and Low-Context Cultures theoretical notion, Berry's Acculturation Strategy, as well as the W-Curve Model of cultural adaptation. The findings reveal that Hotel Kristal's management has formulated three key strategies: (1) staff cultural sensitivity training to develop intercultural awareness and communication competence; (2) staff communication strategies—verbal and non-verbal—employed to successfully communicate with expatriates; and (3) creation of a Third Culture Space at Satu Lagi Bar where foreign and local communities' values are reconciled. With these approaches, cultural shock in expatriates was significantly reduced, leading to easier social adjustment, emotional ease, and long-term customer loyalty. The study asserts that Hotel Kristal's cross-cultural communication approach is successful because it manages to make the bar a point of social integration where inclusiveness and intercultural sensitivity are possible within a multicultural hospitality environment.
Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive ARDHOYO, Novalia Agung Wardjito; SUNARTO, Sunarto; ALIFAHMI, Hifni
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.655

Abstract

Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and efficiency in each Primago digital marketing communication program. The aims of this research are (1) to find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. (2) To find priority choices in building netizen cognition. It is based on the multiple assessment criteria of experts. This study uses the theory of Computer-Mediated Communication, Information Integration Theory, and then the concept of Integrated Marketing Communications. For methodology, this study uses a post-positivism paradigm. The results of the interviews and dissemination of disclosures were then analyzed without the in-depth involvement of the researcher. Qualitative and quantitative methods are used simultaneously in this study. Based on the analysis of this study resulted in conclusions. (1) factors must be considered in designing Primago's digital marketing communication strategy. Among others are Accessible, Affordable, Connectivity, Costumize, and Real-Time Measurement. (2) The priority for choosing the right digital integrated marketing communication strategy for Primago in building netizen cognition sequentially is managing the website. Then simultaneously managing Facebook and Instagram, the third is YouTube and TikTok.
Penerapan Metode Analytical Hierarchy Process Dalam Komunikasi Pemasaran Pada Era New Wave Marketing Ardhoyo, Novalia Agung Wardjito; Sunarto, Sunarto; Alifahmi, Hifni
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2969

Abstract

The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formula model for setting priorities for their digital marketing communication activities. So the purpose of this research is (1) to find the priority model of choice in marketing communication activities through digital Primago. (2) To find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. Theories that form the basis include Computer Mediated Communication, Information Integration Theory and the concept of Integrated Marketing Communications. The method used is a combination of quantitative and qualitative. The research results obtained are (1) The priority model of choice in designing Primago's digital marketing communication strategy is first managing the Website, simultaneously managing Facebook and Instagram, third managing YouTube and lastly is TikTok. (2) Factors to be considered in designing an integrated digital marketing communication strategy for Primago in building netizen cognitives response include Accessible, Affordable, Connectivity, Costumize and Real Time Measurement.
Penerapan Customer Relationship Management Dalam Sosial Media Untuk Mempertahankan Loyalitas Pelanggan Andaryani, Caecilia Vita; Alifahmi, Hifni
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3171

Abstract

MAPCLUB as loyalty program for customer of Pt. Mitra Adiperkasa has its main aims to maintain customer loyalty and provide rewards in the form of shopping points which can be redeemed for the next transaction. The research objective is to understand how Customer Relationship Management (CRM) increases customer loyalty through social media Instagram, using the analysis of the IDIC model from Peppers and Rogers. By using a qualitative descriptive method, researchers understand how MAPCLUB's activities manage relationships with their six million members, based on four steps of the IDIC model (Identification, Differentiation, Interaction, and Customizations) through communication in Instagram, to maintain the customer loyalty. The research’ results found several parts to improve on how they can communicate with customers based on the needs and behavior of each member. After this study of IDIC models and loyalty customer characteristics, the conclusion reveals that the optimal implementation of communication for the CRM through IDIC model to produce a better loyalty program experiences whether customers will repeat purchase, give retentions, or give referrals to other buyers.
Pemetaan Model Brand Identity Prism Untuk Peningkatan Daya Tarik Wisata Pantai Widuri Saputri, Wulan Feriana; Alifahmi, Hifni
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3988

Abstract

This research is motivated by issues found relate nonoptimal visits to tourist destinations in Pemalang district, Widuri Beach is located in the city center and is seen as having the potential to be developed into a leading tourist destination. and it is necessary to increase the Marketing and Tourism Industry of Pemalang Regency. By mapping the Brand Identity Prism model, this research is expected to provide guidance in developing Widuri beach tourist attraction and increase the number of tourist visits to the area. Data were collected through observation, interviews and documentation studies. Observations were made to directly observe the condition of Widuri Beach and existing facilities. Interviews were conducted with related parties such as tourism managers, and tourists who have visited Widuri Beach. Documentation studies were also carried out by collecting data and information related to tourism development in Pemalang Regency. Based on the research results, it is known that Widuri Beach in Pemalang Regency has great potential to be developed as a tourist destination. Natural beauty and prominent physical features are the main attraction; however, improvements are needed in the maintenance of physical facilities and destination cleanliness. Development of additional attractions such as additional rides or routine activities can increase public interest in visiting this beach. The management of tourist destinations has been carried out professionally, and the brand identity of Widuri Beach needs to be further strengthened and developed.
MESSAGE DESIGN LOGIC PRODUKSI KARYA FOTOGRAFI : (KAJIAN SEMIOTIKA SOSIAL KARYA FOTOGRAFER ULLY ZOELKARNAIN) Enrieco, Edward; Ronda, Andi Mirza; Alifahmi, Hifni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5497

Abstract

Fotografer Ully Zoelkarnain sebagai pekerja seni kreatif murni dan seni komersial, berpijak pada dua tarikan keadaan. Dengan masalah dua tarikan pemikiran logika desain pesan berdasarkan idealisme pribadi dan pesanan, pada konsep makna foto yang harus dikoordinasikan dengan cermat. Penelitian bertujuan mengungkap logika desain pesan pada makna foto konteks portrait fullbody-shot karya fotografer Ully Zoelkarnain, sebagai seniman murni dan seniman komersial dalam bekerja. Menganalisis logika pesan dari hasil konsep makna karya foto berupa pemikiran ekspresif fotografer dan pemikiran permintaan. Metode analisis deskriptif digunakan teori semiotika sosial dengan konsep Metafungsi dalam bahasa gambar untuk mengungkap makna pesan, kemudian hasil makna pesan dianalisis keterkaitannya dengan premis pada teori Message design logic, dan metode triangulasi dengan narasumber. Tiga subjek foto merepresentasikan makna struktur naratif terkait dengan hasil logika desain ekspresif dan retorika pada pemikiran pesan makna foto. Satu subjek foto merepresentasikan makna struktur konseptual dengan hasil logika desain konvensional pada konsep bersama pengguna foto. Tiga Logika desain pesan dalam sebuah foto karya fotografer tidak semua akan dimunculkan, tergantung dari konteks produksi pesan pada foto tersebut.
Co-Authors Andaryani, Caecilia Vita Ardoyo, Novalia Agung Wardjito Beatus Mario Sodede Edward Enrieco Fajar Muharam Fauzy, Shanty Dewi Febby Amelia Trisakti Febby Amelia Trisakti Hanafi, Des Hidayah, Wulan Rakhmatul Iin Soraya, Iin Kholil Kholil Lena, Pratika Martha Liandri, Anisa Kadriah Sabanur Lusianawati, Hayu Moses Frans Romual Silitonga Napitupulu, Frengki PUJI LESTARI Putri, Tamara Rahtika Diana Ronda, Andi Mirza Saputri, Wulan Feriana Sinaga, Hendriko Daulat Subroto, Andri Sunarto Sunarto Trisakti, Febby Amelia